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    Home » Aerosmith and Universal Music Group Announce Historic Strategic Global Alliance

    Aerosmith and Universal Music Group Announce Historic Strategic Global Alliance

    By SPWMonday, August 23, 2021Updated:Tuesday, May 14, 2024No Comments3290 Views
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    Aerosmith

    Ahead of the 50th anniversary of the best-selling American hard-rock band of all time, UMG set to become home to Aerosmith's entire recorded music catalog, future new music releases, merchandise and audio-visual content

    Santa Monica, CA -- (SPW) --

    Aerosmith, the best-selling American hard rock band of all time, and Universal Music Group (UMG), the world leader in music-based entertainment, today announced a new expansive worldwide alliance spanning the iconic group's entire discography, merchandise and audio-video projects, that marks the beginning of a new era in the band's celebrated and illustrious career.

    For the first time, in 2022 all of Aerosmith's iconic recordings will be unified in one place ahead of the bands upcoming 50th Anniversary, through a new multifaceted partnership with UMG. In addition to supporting the band's consolidated catalog, this partnership will also make use of unprecedented access to the storied 'Vindaloo Vaults' and personal archives of band members Steven Tyler, Joe Perry, Tom Hamilton, Joey Kramer and Brad Whitford, who will actively help curate their collections of music, photos, video footage, artwork, journals, set lists and memorabilia. Future releases will offer fans access to never-before seen and heard gems, that will further cement the band's position as one of rock's most ground-breaking and reverential groups in history.

    UMG will also be the home of future music projects, as well as work with the band to develop, produce and distribute new film, television and other audio-visual content projects celebrating Aerosmith's history and significant cultural impact. The partnership expects to announce details of those new music and audio-visual projects shortly. UMG will work hand in hand with the band to continue to introduce Aerosmith and their rich musical legacy to new generations of fans around the world.

    Since Aerosmith's founding 50 years ago, the group has gone on to sell more than 150 million albums around the world; produced genre-defining music videos such as "Amazing," "Crazy," "Janie's Got A Gun," "Livin' on the Edge," and "Love in an Elevator;" launched extravagant record-shattering global tours, most recently with their ongoing smash hit Las Vegas residency. The band has broken numerous boundaries, including becoming the first rock band with a massive commercially successful hip-hop collaboration with Run DMC on "Walk This Way" and the first hard rock band to appear during a Super Bowl Halftime Show with their 2001 performance, and in 1999, Aerosmith became the first band to have their own themed attraction at Disney World in Florida, and later Paris with the launch of the Rock 'N' Roller coaster starring Aerosmith.

    With broad cultural influence, Aerosmith has prominently appeared in films, television shows and video games, as well as influencing multiple generations of rock bands, both as style icons and acclaimed multi-instrumentalists. MusiCares honored the band in 2020 as Person of the Year for their many artistic achievements and dedication to philanthropy, including Steven Tyler's initiative Janie's Fund initiative, which supports young women who've suffered the trauma of abuse and neglect.

    Joe Perry, Aerosmith co-founder and lead guitarist, commented, "It's been a long road but I'm extremely happy and proud to say on behalf of Aerosmith we have been able to bring our 50 years of music under one roof by partnering with UMG. This will allow us to bring our music to our fans in ways we never were able to before. It's something we've dreamed about happening for a long time. It's a win for Aerosmith, UMG and ultimately our fans. Needless to say we are very excited. It's an incredible way to celebrate 50 years and the many more years to come."

    Sir Lucian Grainge, Chairman & CEO of UMG, said, "Aerosmith's global success places them in rarefied air among the all-time greatest rock icons. On the band's 50th anniversary, Aerosmith continues to influence the course of music not only through their iconic catalog but also through film, television and video games and their inimitable style. On a personal note, I couldn't be prouder that they have chosen UMG as their global partner. We look forward to building upon their incredible legacy and ensuring their music continues to inspire fans around the world."

    Aerosmith manager Larry Rudolph said, "I couldn't be happier for the band members and their families. Not only are we bringing together the band's entire catalog in one place, but we're entrusting these recordings to the very capable hands of Sir Lucian, Bruce Resnikoff and the incredible UMG system worldwide. I would like to thank Sir Lucian for tirelessly working together to craft perhaps the most unique and mutually beneficial catalog arrangement in history and providing a huge commitment to Aerosmith. The members of Aerosmith and I thank him and we all look forward to many years of successfully continuing to share the catalog of the greatest American rock band in history with the world." 

    The partnership significantly expands Aerosmith's historic relationship with UMG. The band recorded some of its biggest-selling albums for Geffen Records, including Done with Mirrors (1985), Permanent Vacation (1987), Pump (1989) and Get a Grip (1993). Aerosmith additionally works with Bravado's Epic Rights for merchandise and has previously released concert films through Eagle Rock Entertainment. Additionally, Aerosmith is part of UMG's partnership with YouTube bringing music videos into current video and audio standards, with recent releases including "Dude Looks Like a Lady" and "Dream On."

    Inducted into the Rock and Roll Hall of Fame in 2001, Aerosmith is tied for the most RIAA album certifications by an American group with 25 Gold, 18 Platinum, 12 multi-Platinum and one diamond. As the band was founded in Boston in 1970, April 13 has been declared "Aerosmith Day" in Massachusetts by former Governor William Weld.

    About Universal Music Group
    Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company.

    Find out more at: .

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    SPW Category:Music and Sound
    Tags:AerosmithUniversal Production MusicUniversal Music Publishing GroupUniversal Music Group



    ONLYCH1LD Turns Cybersecurity Into AI Comedy Spectacle For Proofpoint

    Tuesday, April 14, 2026
    Still image from Proofpoint featuring an AI CEO

    ONLYCH1LD brings cybersecurity to life in its latest campaign for Proofpoint, turning an office under attack into a chaotic, comedic AI-powered spectacle. The fully AI-driven spot blends absurd humor with bold visual storytelling, showcasing how Proofpoint protects people, data and brands against cyberattacks.  “ONLYCH1LD has been a trusted creative partner for us, and they quickly understood the need to deliver something memorable that balanced humor with clear messaging,” shares Proofpoint CMO, Joyce Kim. “Their team proposed a fast, intentionally over the top AI approach that allowed us to move quickly while still creating a bold piece that stands out.”  The campaign came together in just a few weeks following a marketing pivot by Proofpoint’s new CMO, who turned to ONLYCH1LD to reimagine messaging and tone. The :30 broadcast spot, currently airing on ESPN, features an AI CEO casually walking through a chaotic office while Proofpoint’s AI agents prevent data theft, extinguish fires and stop robbers in their tracks. ONLYCH1LD also produced a blooper reel and short clips for social media, giving audiences a look behind the scenes and amplifying the campaign's absurd, cinematic humor.  “It’s funny, because I wasn’t really ‘on set,’ given a computer made this commercial. But had I been, I would’ve been thrilled with the commitment!” concludes... Read More

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