Agency Source–the newly launched business development platform for ad agencies and production companies–has added 20,000+ CMO and Brand Manager contacts to its new business platform for U.S. advertising agencies. The new dataset is exclusively available to Agency Source U.S. members.
These new additions make it easier for agencies to identify and contact the right brand marketing personnel, who commission award-winning campaigns across all industries. The data set expanded after increasingly high demand from existing clients across advertising agencies and production companies. Where similar tools cast a wide net with generic contact lists, Agency Source specifically targets creative production and marketing teams–giving clients the silver bullet needed to connect with the right people, without the hassle.
“This new Client Brand database gives members instant access to over 20,000 marketing contacts at top U.S. brands, which are searchable by industry, job title, and location,” says Head Honcho Ross MacRae. “Our research team checks and verifies contacts on a rolling cycle, so users know they are getting the most up-to-date information out there, and we add more people every day.”
“Agency account teams can find the right people at brands based on specialty and size…without having to wade through thousands of irrelevant or out-of-date contacts,” explains Colleen D’Amico, VP of U.S. Sales. “Plus, our Research on Demand service means members can brief our research team to compile super-targeted lists of dream clients just for them. No fat, no gristle–just the verified contacts you need.”
Agency Source augments an agency’s existing CRM to help users connect with creative partners and future clients, all in one place. Designed to integrate with existing systems, Agency Source enables users to locate critical brand contacts, from CMOs to creative directors, while navigating agency networks and production talent pools with unprecedented ease. The platform’s search capabilities make it easy to customize queries by location, industry, and commercial vertical, giving users a precision and speed that other larger, wider-sweeping services simply cannot match.
About AGENCY SOURCE
What we do best: Provide Agencies, Producers & Reps with all the tools they need to reach out to new clients in Direct-Brands, Agencies, and Production Companies.
The Details: The AgencySource research team keeps track of Chief Marketing Officers, Brand Managers, TV Producers, Heads of Broadcast, Art Directors, and Copywriters at top US Brands, Agencies and Production Companies.
We track which client brands an agency currently works with, and more importantly the Producers, Creatives, and other agency people who work on those brands at agencies including David&Goliath, 72andSunny, Wunderman, Ogilvy, Energy BBDO, Dentsu McgarryBowen, Havas, Grey, AKQA and more.
We also rapidly update Production Companies’ TVC Director rosters, providing links to view reels categorized by Industry genre.
The AgencySource subscription – What you get:
- Subscribers can download custom lists of contacts directly to any of their devices as often as they need to.
- You will be up to date with personnel changes and account moves at agencies.
- You can reach out to Chief Marketing Officers, CMOs, Brand Managers and Communications teams at leading US Brands including Apple, Nike, Ford, Toyota, General Mills, Coca-Cola, Adidas, Bayer, GlaxoSmithKline, Johnson & Johnson, and P&G.
Launched in 2021 in the US by Ross MacRae and overseen by industry data engine veteran Colleen D’Amico, AgencySource.tv boasts the most comprehensive, up-to-date, curated list of brands agencies, production companies, publishing companies, and their current personnel. With a background in advertising, television, and web development, Macrae established BikiniLists in 1997 which became the go-to resource for European advertising and production companies. AgencySource.tv is now doing the same in the US.
Click here to explore.
