Winners of the AICP Show: The Art & Technique of the American Commercial were presented tonight at The Museum of Modern Art (MoMA) in New York City. Together with the AICP Next Awards, which were presented on June 4 at The Tishman Auditorium in New York, and the AICP Post Awards, which were presented on May 16 at Navy Pier in Chicago, they comprise the AICP Awards’ juried competitions.  Daniel Bergmann, Founder and President of Stink, was Chairperson of the AICP Show, while Jaime Robinson, Co-Founder and Chief Creative Officer of JOAN Creative, was the AICP Next Awards Judging Chair. 

The AICP Show premiere at MoMA closed out AICP Week, a celebration of advertising in the motion image, which also included the AICP Next Awards and AICP Week Base Camp, which features educational seminars and panels. 

Each category of the AICP Show may have up to three winners, with the exception of Advertising Excellence/Single Commercial, and Advertising Excellence/Campaign, which each may have only one honoree, making those pieces “Best in Show.” “Dream Crazier” for Nike out of Wieden + Kennedy and directed by Kim Gehrig of Somesuch was honored for Advertising Excellence/Single Commercial. The spot celebrates the achievements of women in sports by noting the challenges they face in acceptance, recognition and respect. It also won the first-ever AICP Community Award, decided from among the Advertising Excellence/Single Commercial Shortlist by the viewing public. 

The New York Times’ “The Truth is Worth It” campaign, comprising the spots “Perseverance,” “Fearlessness” and “Rigor,” was honored for Advertising Excellence/Campaign. Directed by Martin + Lindsay of Furlined for Droga5, the campaign, shows the determined steps reporters must go through to break significant news stories for The New York Times. 

New to the AICP Show this year was the naming of a Marketer of the Year, and the honor went to Nike. The award recognizes the Brand /Advertiser that has made a significant impact on the commercial industry by bringing together collaborative teams to create marketing communications in the motion image that not only exemplify an understanding of the creative craft but also serves as an inspiration to their creative partners. The AICP Show Curators determined the Marketer of the Year honoree based on one or more pieces from all category shortlists.

At the AICP Next Awards, presented on June 4 at the Tishman Auditorium in New York, the Most Next honor (Best in Show) went to Pernod Ricard’s “The Time We Have Left” from Leo Burnett Madrid. Accepting on behalf of the agency was Mark Tutssel, Executive Chairman and Global Chief Creative Officer of Leo Burnett. The film, which shows people reacting to an online tool showing them how much time they actually have left to spend with their loved ones, sparked a public discourse about the role of technology in society and the need to focus on real-life relationships.  It was directed by Felix Fernandez de Castro of the Spanish production company Tesauro.

The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. Leo Burnett Madrid has directed the grant to Reboot & Recover (http://www.rebootandrecover.org/), a Florida-based non-profit with a mission to help people reduce their screen time by providing solutions for balanced living in a technology-driven world. 

The most honored production companies in the AICP Awards (across the Show and Next) are Epoch, Furlined and MJZ, with 6 honors each, followed by O Positive, RadicalMedia and Somesuch, which each earned four honors. Biscuit Filmworks and SMUGGLER each received three honors. 

Among directors, Martin de Thurah of Epoch received six honors.  Spike Jonze of MJZ received five honors while Kim Gehrig of Somesuch and Dougal Wilson of Furlined each received four honors. Derek Cianfrance of RadicalMedia received three honors. 

Also new to the Show was is a Best New Director category.  The inaugural winner of this honor is Jenn Nkiru of ICONOCLAST. She was honored in recognition for her work on a spot titled “Black to Techno” for Gucci & Frieze.

On the agency front, BBDO earned nine honors (comprising seven for BBDO New York and one each for AlmapBBDO and AMV BBDO), as did Droga5, while Wieden+Kennedy earned six honors. The in-house agency at Apple earned five honors and R/GA earned four honors. DDB and the in-house agency at Squarespace each earned three honors. 

Topping the list of honored brands was Apple, with six honors, followed by Hennessy and Nike, the AICP Show’s Marketer of the Year, with four each. AT&T, HBO, Nordstrom, Samsung Global and Squarespace had three honors each.

Following its premiere at MoMA, the Show and Next Awards will tour museums and cultural institutions around the country and abroad. All of this year’s winners – along with the entire AICP Show and AICP Next Awards archive – are available for viewing at the newly-redesigned AICP Awards site, www.aicpawards.com.  

Each year, the honored work from both the AICP Show and the Next Awards presentations becomes a part of the archives of the Department of Film at The Museum of Modern Art. The collection now numbers over 1,975 pieces of advertising in the motion image. 

The Art & Technique of the American Commercial has a bifurcated judging system, which begins with a series of judging panels featuring over 400 judges from across the country and around the world, with experts in various fields judging work across the 22 categories. The process culminates in the meeting of the Curatorial Committee, which is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category.

Sibling Rivalry created the staging, opening sequence and graphic navigation for the AICP Next Awards premiere, while Yessian provided music. The AICP Show reel features custom-designed graphics by Stink Studios, which also provided original music and sound design. The Show Sponsor reel and loop was created by Golden Wolf, with music by Antfood. 

AICP AWARDS FACT SHEET

Production Companies On Honored Work 

6 Honors – Epoch Films 
Cinematography – Nordstrom - “An Open Mind is the Best Look”
Direction – Nordstrom - “An Open Mind is the Best Look”
Visual Style – Nordstrom - “An Open Mind is the Best Look”
Production – Macy’s - “Space Station”
Visual Effects – Macy’s - “Space Station”
Sound Design – Chase - “Mama Said Knock You Out”

6 Honors – Furlined
Licensed Soundtrack or Arrangement – Apple - “A Little Company”
Production Design – Apple - “A Little Company”
Production Design – Apple - “Unlock”
Visual Style – Apple - “Unlock”
Editorial – The New York Times - “The Truth Is Worth It: Perseverance”
Advertising Excellence/Campaign – The New York Times - “The Truth is Worth It”

6 Honors – MJZ
Humor – Squarespace - “Make It With Idris”
Performance – Squarespace - “Make It With Idris”
Next Viral/Web Film – Squarespace - “Make It With Idris”
Cinematography – MedMen - “The New Normal”
Production Design – MedMen - “The New Normal”
Licensed Soundtrack or Arrangement – Apple - “Color Flood”

4 Honors – O Positive
Next Experiential – Burger King - “The Whopper Detour”
Next Integrated Campaign – Burger King - “The Whopper Detour”
Performance – HBO & The Atlantic - “Should I Be Scared?”
Public Service Announcement – Monica Lewinsky - “#DefyTheName”

4 Honors – RadicalMedia
Editorial – Hennessy - “Major”
Original Music – Hennessy - “Major”
Sound Design – Hennessy - “Major”
Humor – Mars Chocolate North America/Snicker Almond - “Ahmend”

4 Honors – Somesuch
Advertising Excellence/Single Commercial – Nike - “Dream Crazier”
Cause – Nike - “Dream Crazier”
Concept – Nike - “Dream Crazier”
Advertising Excellence/International – Libresse - “Viva la Vulva”
3 Honors – Biscuit Filmworks
Cause – AT&T - “The Face of Distracted Driving: Forrest”
Direction – AT&T - “The Face of Distracted Driving: Forrest”
Concept – AT&T - “The Shot”

3 Honors – SMUGGLER
Original Music – Skittles - “Advertising Ruins Everything”
Concept – Skittles - “Therapist”
Next Branded Content – MGM Resorts International - “Universal Love”

2 Honors – PRETTYBIRD
Production – Nike - “Juntas Imparables”
Music Video – Vince Staples - “FUN!”

2 Honors – Sanctuary Content
Next Experiential – McDonald’s - “The Flip”
Next Purpose Driven Advertising – McDonald’s - “The Flip”

2 Honors – Serial Pictures
Next Branded Content – Montefiore - “Corazon”
Next Viral/Web Film – Montefiore - “Corazon”

2 Honors – Tesauro
Most Next – Pernod Ricard – “The Time We Have Left”
Next Social – Pernod Ricard – “The Time We Have Left”

2 Honors – Xandra, Kilter Films
Next Branded Content – HBO - “Westworld: The Maze”
Next Innovation – HBO - “Westworld: The Maze”

1 Honor 
Bandit Edit NY
Blur Films
Buck
Bullitt Branded
CAVIAR
ContagiousLA
Doomsday Entertainment
Dummy
Hornet
ICONOCLAST
m ss ng p eces
McCann New York
Moth + Flame
Moxie Pictures
Psyop
Revolver/Will O'Rourke
RSA Films
Stink
Taiyo Kikaku Co., Ltd
TBWA\Chiat\Day, The Shoe Surgeon
The Directors Bureau
THINKING MACHINE
Tool

Directors On Honored Work 

6 Honors – Martin de Thurah
Direction – Nordstrom - “An Open Mind Is the Best Look”
Cinematography – Nordstrom - “An Open Mind Is the Best Look”
Visual Style – Nordstrom - “An Open Mind Is the Best Look”
Production – Macy’s - “Space Station”
Visual Effects – Macy’s - “Space Station”
Sound Design – Case - “Mama Said Knock You Out”

5 Honors – Spike Jonze
Humor – Squarespace - “Make It With Idris”
Performance – Squarespace - “Make It With Idris”
Next Viral/Web Film – Squarespace - “Make It With Idris”
Cinematography – MedMen - “The New Normal”
Production Design – MedMen - “The New Normal

4 Honors – Kim Gehrig
Advertising Excellence/Single Commercial – Nike - “Dream Crazier”
Cause – Nike - “Dream Crazier”
Concept – Nike - “Dream Crazier”
Advertising Excellence/International – Libresse - “Viva la Vulva”

4 Honors – Dougal Wilson
Licensed Soundtrack or Arrangement – Apple - “A Little Company”
Production Design – Apple - “A Little Company”
Production Design – Apple - “Unlock”
Visual Style – Apple - “Unlock”

3 Honors – Derek Cianfrance
Editorial – Hennessy - “Major”
Original Music – Hennessy - “Major”
Sound Design – Hennessy - “Major”

2 Honors – Felix Fernandez de Castro
Most Next – Pernod Ricard – “The Time We Have Left”
Next Social – Pernod Ricard – “The Time We Have Left”

2 Honors – Elle Ginter
Next Experiential – McDonald’s - “The Flip”
Next Purpose Driven Advertising – McDonald’s - “The Flip”

2 Honors – John Hillcoat
Next Branded Content – Montefiore - “Corazon”
Next Viral/Web Film – Montefiore - “Corazon”

2 Honors – Jonathan Klein
Next Experiential – Burger King - “The Whopper Detour”
Next Integrated Campaign – Burger King - “The Whopper Detour”

2 Honors – Randy Krallman
Original Music – Skittles - “Advertising Ruins Everything”
Concept – Skittles - “Therapist”

2 Honors – Martin + Lindsay
Editorial – The New York Times - “The Truth Is Worth It: Perseverance”
Advertising Excellence/Campaign – The New York Times - “The Truth is Worth It”

2 Honors – Eugen Merher
Student Commercial – Calvin Klein Underwear - “Love”
Student Commercial – DSD – Deutsche Stammzellspenderdatei - “Dark Red”

2 Honors – Errol Morris
Direction – AT&T - “The Face of Distracted Driving: Forrest”
Cause – AT&T - “The Face of Distracted Driving: Forrest”

1 Honor 
Brian Billow
Calmatic
Kevin Cornish
MJ Delaney
Harold Einstein
Alexander Gilbert
Ryan Hope
Rian Johnson
Natalie LaBarre
Andrew Laurich
Bob Mackintosh, Niklas Lilja, Ryichi Hasegawa
Mike McCabe
Steve Miller
Todd Mueller, Kylie Matulick
Hiro Murai
Jenn Nkiru
Tom Noakes
Spiro Razatos
Steve Rogers
James Rouse
Rupert Sanders
Ridley Scott
Lagan Sebert
David Shane
Squarehead
TBWA\Chiat\Day, Design by Disruption
Tool Innovation
Docter Twins
Tucker Walsh, Mike Woods

Agencies on Honored Work 

9 Honors – BBDO (New York 7, AlmapBBDO 1, AMV BBDO 1) 
Direction – AT&T - “The Face of Distracted Driving: Forrest”
Cause – AT&T - “The Face of Distracted Driving: Forrest”
Concept – AT&T - “The Shot”
Production – Macy’s - “Space Station”
Visual Effects – Macy’s - “Space Station”
Advertising Excellence/International – Getty Images - “Endless Stories”
Advertising Excellence/International – Libresse - “Viva la Vulva”
Humor – Mars Chocolate North America/Snicker Almond - “Ahmend”
Public Service Announcement – Monica Lewinsky - “#DefyTheName”

9 Honors – Droga5
Editorial – Hennessy - “Major”
Original Music – Hennessy - “Major”
Sound Design – Hennessy - “Major”
Cinematography – Nordstrom - “An Open Mind is the Best Look”
Direction – Nordstrom - “An Open Mind is the Best Look”
Visual Style – Nordstrom - “An Open Mind is the Best Look”
Editorial – The New York Times - “The Truth Is Worth It: Perseverance”
Advertising Excellence/Campaign – The New York Times - “The Truth is Worth It”
Sound Design – Chase - “Mama Said Knock You Out”

6 Honors – Wieden+Kennedy 
Advertising Excellence/Single Commercial – Nike - “Dream Crazier”
Cause – Nike - “Dream Crazier”
Concept – Nike - “Dream Crazier”
Production – Nike - “Juntas Imparables”
Performance – HBO & The Atlantic - “Should I Be Scared?”
Animation – Travel Oregon - “Only Slightly Exaggerated”

5 Honors – Apple
Licensed Soundtrack or Arrangement – Apple - “A Little Company”
Production Design – Apple - “A Little Company”
Production Design – Apple - “Unlock”
Visual Style – Apple - “Unlock”
Licensed Soundtrack or Arrangement – Apple - “Color Flood”

4 Honors – R/GA
Next Digital Experience – Samsung Global - “Samsung x Fortnite: The Galaxy Skin”
Next Influencer - Samsung Global - “Samsung x Fortnite: The Galaxy Skin”
Next Integrated Campaign - Samsung Global - “Samsung x Fortnite: The Galaxy Skin”
Next Purpose Driven Advertising – Shiseido - “My Crayon Project”

3 Honors – DDB
Original Music – Skittles - “Advertising Ruins Everything”
Concept – Skittles - “Therapist”
Visual Effects – Hennessy - “The Seven Worlds”

3 Honors – Squarespace
Humor – Squarespace - “Make It With Idris”
Performance – Squarespace - “Make It With Idris”
Next Viral/Web Film – Squarespace - “Make It With Idris”

2 Honors – 360i
Next Branded Content – HBO - “Westworld: The Maze”
Next Innovation – HBO - “Westworld: The Maze”

2 Honors – FCB New York
Next Experiential – Burger King - “The Whopper Detour”
Next Integrated Campaign – Burger King - “The Whopper Detour”

2 Honors – JohnXHannes
Next Branded Content – Montefiore - “Corazon”
Next Viral/Web Film – Montefiore - “Corazon”
2 Honors – Leo Burnett Madrid
Most Next – Pernod Ricard – “The Time We Have Left”
Next Social – Pernod Ricard – “The Time We Have Left”

2 Honors – McCann
Next Branded Content – MGM Resorts International – “Universal Love”
Next Social – March For Our Lives – “Price On Our Lives”

2 Honors – Mekanism
Cinematography – MedMen - “The New Normal”
Production Design – MedMen - “The New Normal”

2 Honors – TBWA\Chiat\Day (Media Arts Lab 1)
Animation – Apple – “Share Your Gifts”
Next Influencer – Thomson Reuters – “Unboxing The Truth: Sneakers”

2 Honors – We Are Unlimited
Next Experiential – McDonald’s - “The Flip”
Next Purpose Driven Advertising – McDonald’s - “The Flip”

1 Honor 
72andSunny
Deutsch
DiMassimo Goldstein
Erich & Kallman
Frieze
Goodby Silverstein & Partners
Moth + Flame
MullenLowe Group
RCA Records
RPA
Sra. Rushmore
The Martin Agency

Honored Brands

6 Honors – Apple
Licensed Soundtrack or Arrangement – Apple - “A Little Company”
Production Design – Apple - “A Little Company”
Production Design – Apple - “Unlock”
Visual Style – Apple - “Unlock”
Licensed Soundtrack or Arrangement – Apple - “Color Flood”
Animation – Apple – “Share Your Gifts”

4 Honors – Hennessy
Editorial – Hennessy - “Major”
Original Music – Hennessy - “Major”
Sound Design – Hennessy - “Major”
Visual Effects – Hennessy - “The Seven Worlds”

4 Honors – Nike
Advertising Excellence/Single Commercial – Nike - “Dream Crazier”
Cause – Nike - “Dream Crazier”
Concept – Nike - “Dream Crazier”
Production – Nike - “Juntas Imparables”

3 Honors – AT&T
Cause – AT&T - “The Face of Distracted Driving: Forrest”
Direction – AT&T - “The Face of Distracted Driving: Forrest”
Concept – AT&T - “The Shot”

3 Honors – HBO
Next Branded Content – HBO - “Westworld: The Maze”
Next Innovation – HBO - “Westworld: The Maze”
Performance – HBO & The Atlantic - “Should I Be Scared?”

3 Honors – Nordstrom
Cinematography – Nordstrom - “An Open Mind is the Best Look”
Direction – Nordstrom - “An Open Mind is the Best Look”
Visual Style – Nordstrom - “An Open Mind is the Best Look”

3 Honors – Samsung Global
Next Digital Experience – Samsung Global - “Samsung x Fortnite: The Galaxy Skin”
Next Influencer - Samsung Global - “Samsung x Fortnite: The Galaxy Skin”
Next Integrated Campaign - Samsung Global - “Samsung x Fortnite: The Galaxy Skin”

3 Honors – Squarespace
Humor – Squarespace - “Make It With Idris”
Performance – Squarespace - “Make It With Idris”
Next Viral/Web Film – Squarespace - “Make It With Idris”

2 Honors – Burger King
Next Experiential – Burger King - “The Whopper Detour”
Next Integrated Campaign – Burger King - “The Whopper Detour”

2 Honors – GEICO
Next Pre-Roll – GEICO – “80s Kids”
Student Commercial – GEICO – “Get Well Soon

2 Honors – Macy’s
Production – Macy’s - “Space Station”
Visual Effects – Macy’s - “Space Station”

2 Honors – McDonald’s
Next Experiential – McDonald’s - “The Flip”
Next Purpose Driven Advertising – McDonald’s - “The Flip”

2 Honors – MedMen
Cinematography – MedMen - “The New Normal”
Production Design – MedMen - “The New Normal”

2 Honors – Montefiore
Next Branded Content – Montefiore - “Corazon”
Next Viral/Web Film – Montefiore - “Corazon”

2 Honors – Pernod Ricard
Most Next – Pernod Ricard – “The Time We Have Left”
Next Social – Pernod Ricard – “The Time We Have Left”

2 Honors – Skittles
Original Music – Skittles - “Advertising Ruins Everything”
Concept – Skittles - “Therapist”

2 Honors – The New York Times
Editorial – The New York Times - “The Truth Is Worth It: Perseverance”
Advertising Excellence/Campaign – The New York Times - “The Truth is Worth It”

1 Honor 
Acura
Calvin Klein Underwear
Chase
Childish Gambino
DSD - Deutsche Stammzellspenderdatei
Getty Images 
Gucci & Frieze
International Committee of the Red Cross
LCD Soundsystem
Libresse
March For Our Lives 
Mars Chocolate North America/Snickers Almond
MGM Resorts International 
Monica Lewinsky
Netflix
Pediatric Brain Tumor Foundation 
Prada
Shiseido
Shutterstock
The 'Me Too' Movement
The Atlantic
The Obama Foundation
Thomson Reuters
Travel Oregon
Truth Initiative, Ad Council, Office of National Drug Control Policy
Vince Staples
Xfinity
ZERO Cancer

Sponsors help make all of the events during AICP Week possible. AICP Partners and Supporting Partners, who support all AICP events throughout the year, are: CAPS – A Cast & Crew Company and Universal Studios (Partners); and Film Offices of The Hawaiian Islands; Musicbed + Filmsupply; NEED Financial; Sony Pictures Studios; and The TEAM Companies (Supporting Partners).

The AICP Show Corporate Benefactors are: Aspen Travel; AwardCore; Blacklist x Golden Wolf; Color Lab; Directors Guild of America; Hello World Communications; International Digital Centre, Inc.; Istros Media Corporation; Kodak Film; Little Black Book; The London West Hollywood at Beverly Hills; SHOOT Magazine | SHOOTonline; Source | SHOTS | Slate; Stink Studios; S’well; and VER / PRG / PASKAL LLIGHTING. The Corporate Patrons are: ABK+Bogart: Spirits; Adspur; Antfood; Bikini Lists; Frankfurt Kurnit Klein & Selz; Goodgate Productions; Heard City; Island Film Group; LVLY; Red Studios Hollywood; SAG-AFTRA; The Roots Production Service; and Vagabond Production Services. 

The AICP Next Awards Corporate Benefactors are: Color Lab; Kodak Film; Samsung VR, Sibling Rivalry; S’well; and The Bot Platform.  The Corporate Patrons are: ABK+Bogart’s Spirits; Cosmo Street; Heard City; and Yessian. The AICP Next Awards event sponsors are: CAPS – A Cast & Crew Company; Film Offices of the Hawaiian Islands; and Island Film Group.

About AICP WEEK
AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.

About AICP 
AICP represents, exclusively, the interests of independent companies that specialize in the production and post production of commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry. Founded in 1972, AICP assists its members by: disseminating information; representing production and post production companies within the advertising community in business circles, in labor negotiations and dealing with employment issues; and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production and post production via events and awards shows.