The AICP Awards tour heads to the Bay Area on September 29th with a special presentation at The Exploratorium: In Conversation with Tor Myhren: Elevating the Apple Brand Through Craft, Creativity & Humanity.
The AICP Awards Tour travels globally, offering the opportunity to see selected pieces from the suite of AICP Awards competitions, and hear discussion and insights about the work. These panels and conversations – unique to each venue – focus on the winning work, and may include Curators and Judges from the awards.
Tor Myhren, Vice President of Marketing Communications at Apple, sits down with Matt Miller, President and CEO of AICP, for a fireside chat about the enduring power of well crafted storytelling and human connection that has grown their product-lines and been continuously recognized by the industry.
For the past several years, Apple has been among the most recognized brands in the AICP Awards, topping the list as the most awarded brand since 2023. This year saw 10 wins across the AICP Show – including Advertising Excellence (Best of Show) for “Flock” – as well as three wins in the AICP Next Awards and two in the AICP Post Awards. Myhren served as an AICP Show Curator this year (he was recused from voting on Apple work), but was instrumental to helping shape the Show.
The event kicks off at 6 pm with a happy hour, followed by the presentation at 7 pm, and concludes with a reception. The Exploratorium is located at Pier 15 on The Embarcadero. Tickets are available now; for more information, click here.
The San Francisco event is the second stop on this year’s AICP Awards National Tour, after a sold-out event in Los Angeles in July. The next stops on the Tour include Mexico City (November 4th), Dallas (November 5th), and Chicago (November 20th). For more details on these events, go to https://www.aicp.com.
Sponsors help make all the AICP awards competitions and events possible. AICP Partners and Supporting Partners, who support all AICP events throughout the year, are Cast & Crew; Musicbed + Filmsupply; Universal Production Services; Wrapbook; Catch+Release; Film Hawaii; NEED Financial Services; Saturation.io; Sony Pictures Studios; and Warner Bros.
The list of 2025 AICP Awards Sponsors Benefactors includes: 1Park9; Apache Digital; Aspen Travel; Audio Spectrum; AwardCore; Be Electric; BIG Digital; Colorlab; Cutters; Directors Guild of America; Ellenoff Grossman & Schole LLP; Framestore; Heard City; Human; IDC; Istros Media Corporation; JMR Equipment Rentals; Kodak Motion Picture Film; LBBonline – Little Black Book; Optimus; Republic; SDN; SHOOT Magazine / SHOOTonline; Source Shots Slate; TCS, Inc.; WORK Editorial; and XR-NY.
The 2025 AICP Awards Patrons include The Roots Production Services; SAG AFTRA; and Voices.
Framestore created the graphics and design language for all three competitions, with music and sound design produced by Human. All showreel editing was performed by Cutters. Established in 1992, The AICP Show is the most important advertising showcase in the U.S. dedicated to excellence in craft. The AICP Post Awards, which debuted in 2001, honors excellence in a wide range of post production crafts and disciplines. And the AICP Next Awards, launched in 2007, highlights the winners of the 12 Next categories, which honor innovative marketing communications. Each show in the AICP Awards Suite is housed in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study and are available for use or exhibition by the museum’s curators.
Honorees of the AICP Show, The AICP Next Awards and The AICP Post Awards are preserved in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study and are available for use or exhibition by the museum’s curators. The entirety of the archive can be viewed at https://aicpawards.com.
About AICP
AICP represents, exclusively, the interests of independent companies that specialize in the production and post production of commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry. Founded in 1972, AICP assists its members by: disseminating information; representing production and post production companies within the advertising community in business circles, in labor negotiations and dealing with employment issues; and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production and post production via events and awards shows.
