The AICP Next Awards debuted tonight at The Tishman Auditorium At The New School. The AICP Next Awards is one of the tent pole events of AICP Week – which also includes the premiere of the AICP Show: The Art & Technique of the American Commercial, and the AICP Week Base Camp, which features educational seminars and panels. Jeff Kling, Chief Creative Officer of Fallon Worldwide, served as this year’s AICP Next Awards Judging Chair, as well as the Master of Ceremonies at the Next Awards. This year’s winners – along with all AICP Next Awards winners – are available for viewing at www.aicpawards.com. Each year, the honored work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.
The AICP Next Awards recognizes work in 11 categories: Integrated Campaign, Experiential, Experiential Architecture, Social, Branded Content, Website, Mobile, Viral/Web Film, Virtual Reality, Innovation and Cause Marketing. The Next Awards Judging Chair and the Jury Presidents from each category select The Most Next Award (Best in Show) from among the winners. This year’s Most Next honor went to The New York Times virtual reality piece “The Displaced.” The experience gives users a birds-eye view of what is like to be a refugee of a war-torn country. It was directed by Imraan Ismail and Ben C. Solomon, and produced by VRSE.works for The New York Times. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year’s grant went to Ashoka (ashoka.com), an incubator for social entrepreneurs who are using their companies as a platform for good.
The Jury Presidents and Curators At Large for the AICP Next Awards were: Enrico Balleri, Nike (Curator At Large); Winston Binch, Deutsch North American (Website); Susan Credle, FCB Worldwide (Integrated Campaign); Colleen DeCourcy, Wieden + Kennedy (Viral/Web Film); James Frey, Full Fathom Five (Branded Content); Erica Hoholick, TBWA/Media Arts Lab (Mobile); Nick Law, R/GA (Innovation); Karl Lieberman, Wieden+Kennedy (Curator At Large); Chris Milk, VRSE.works (Virtual Reality); Jaime Robinson, Joan (Social); Kirk Souder, enso (Cause Marketing); Anthony Sperduti, Partners & Spade (Experiential Architecture); and Franklin Tipton, Odysseus Arms (Experiential).
Design and production company Trollbäck + Company collaborated with technology integration experts McCann Systems to create the staging, opening sequence and graphic navigation for the AICP Next Awards premiere. Antfood provided music for the event.
Kling served as master of ceremonies at the Next Awards debut. In addition to unveiling the winners, the three winning Integrated Campaigns – Netflix – “House of Cards – FU 2016” | BBH New York; REI – “#OptOutside” | Venables Bell & Partners and Vodafone Romania – “Sunday Grannies” | McCann Bucharest – presented live case studies.
The additional AICP Next Awards winners are:
Next Viral/Web Film
S7 Airlines/OKGO “Upside Down & Inside Out”
Production/Development Company: Bob Industries
Directors: Trish Sie, Damian Kulash
Executive Producers: T.K. Knowles, John O'Grady, Chuck Ryant
Producer: Melissa Murphy
Advertising Agency: Tutkovbudkov
Agency Creative Director: Dmitry Tutkov
Agency Producer: Oleg Barinboim
Editor: Meg Ramsay, Therapy Studios
The Ad Council “Love Has No Labels”
Production/Development Companies: Persuade Content, Mindride
Producers: Jerry Solomon, Edward Grann, Caleb Omens
Director: Danielle Levitt
Advertising Agency: R/GA
Agency Executive Creative Team: Nick Law, Chris Northham, Eric Jannon
Agency Campaign Managers: Jon Hingston, Matthew Alland
Agency Producers: Diego de la Maza, Kat Friis
Editorial/Visual Effects Company: Brewster Parsons
Next Branded Content
Old Spice “Make A Smellmitment”
Production Company: MJZ
Director: Tom Kuntz
Advertising Agency: Wieden+Kennedy
Agency Creative Directors: Jason Bagley, Craig Allen
Agency Producers: Lindsay Reed, Erika Madison, Nicole Kaptur
Agency Creative Team: Matt Sorrell, Jarrod Higgins
S7 Airlines/OKGO “Upside Down & Inside Out”
Production/Development Company: Bob Industries
Directors: Trish Sie, Damian Kulash
Executive Producers: T.K. Knowles, John O'Grady, Chuck Ryant
Producer: Melissa Murphy
Advertising Agency: Tutkovbudkov
Agency Creative Director: Dmitry Tutkov
Agency Producer: Oleg Barinboim
Editor: Meg Ramsay, Therapy Studios
Next Virtual Reality
Twentieth Century Fox Home Entertainment “The Martian VR Experience”
Production/Development Companies: Fox Innovation Lab, The Virtual Reality Company, RSA Films
Director: Robert Stromberg
Executive Producers: Ridley Scott, Jules Daly
Advertising Agency: Cohn & Wolfe
The New York Times “The Displaced”
Production/Development Company: Vrse.works
Directors/Developers: Imraan Ismail, Ben C. Solomon
Advertising Agency: The New York Times
Creative Directors: Chris Milk, Vrse.works, Jake Silverstein, The New York Times
Executive Producers: Kathy Ryan, Andy Wright, The New York Times, Patrick Milling Smith, Vrse.works
Producers: Jenna Pirog, Samantha Storr
Music: McKenzie Stubbert
Editors: Livio Sanchez, Ting Poo, Spot Welders
Clinton Global Initiative “Inside Impact: East Africa”
Production/Development Companies: Felix & Paul Studios in association with m ss ng p eces
Directors/Developers: Felix Lajeunesse, Paul Raphael
Executive Producer: President Bill Clinton
Producer: Stephane Rituit
Associate Producers: Ari Kuschnir, Bryan Mochizuki
Advertising Agency: Matter Unlimited
Agency Creative Director: Jake Kahana
Agency Executive Producer: Robert Holzer
Agency Account Managing Director/Producer: Alexandra Gordon
Next Website
Taco Bell “Ta.co”
Advertising Agency: Deutsch
Agency Chief Creative Officer: Pete Favat
Agency Chief Digital Officer: Winston Binch
Agency Creative Directors, Digital Platforms: Tara Greer, Able Parris
Agency Design Directors: Nathan Iverson, Justin Graham
Agency Creative Technology: Marc Gowland, Martin Legowiecki, Kevin Fessler
Agency Copywriter: Ben Majoy
Google “Lightsaber Escape: A Chrome Experiment”
Production/Development Company: Unit9
Advertising Agency: 72andSunny
Volkswagen Golf R “Unleash Your Rrrr”
Production/Development Company: Steelhead
Director/Developer: Hassan Elzein, Jesse Pinuelas
Advertising Agency: Deutsch
Agency Chief Creative Officer: Pete Favat
Agency Chief Digital Officer: Winston Binch
Agency Creative Directors: Heath Pochucha, Andrew Hsu, Daniel Barak, Jerome Austria, Todd Riddle, Tara Greer
Agency Creative Team: Karan Dang, Nep Trejo, Eddie Babaian, Shiran Teitelbaum, Alice Blastorah
Experience Design Lead: Paolo Benvenuto
Digital Production: Nick Ngai, Jenny Court
Next Social
Beats By Dre “Straight Outta”
Advertising Agency: R/GA’s Hustle
Agency Group Creative Directors: Will Esparza, Zach Hilder
Agency Copywriters/Art Directors: Lesley Bea, Ami Lewis
Agency Planning/Social Team: Poppy Thorpe, Kelsey Harmon
Design: Doug Alves, Stanley Chen, Alejandro Larramendi, Natalie Lui, Andy An
Meme/Social Experience: Nick Drabicky, Earl Hwang, Price Glomski, Devon Rosenberry, Natalee Cecil Geldert, Daniel Ilic, Scott Hiers, Tracy Moore
Art Direction/Photography: Jonathan Mannion
Snap Chat Filter/Campaign Stunts: Universal Studios
Gap “Spring Is Weird”
Production/Development Company: PRETTYBIRD
Director: Daniels
Advertising Agency: Wieden+Kennedy New York
Agency Creative Directors: Stuart Jennings, Nathaniel Lawlor
Agency Creatives: Mike Vitiello, Cory Everett
Agency Producers: Nick Setounski, Jesse Brihn, Lilly Ellis
The Ad Council “I Am A Witness”
Production/Development Company: Moonbot Studios
Director/Developer: Limbert Fabian
Advertising Agency: Goodby Silverstein & Partners
Agency Co-Chairman: Rich Silverstein
Agency Creative Directors: Will Elliott, Patrick Knowlton
Agency Art Director: Hanna Wittmark
Agency Copywriter: Kate Baynham
Agency Senior Designer: Angie Elko
Agency Integrated Producer: Benton Roman
Agency Director of Content Production: Tod Puckett
Social Media Team: Trella Rath
Next Mobile
L’Oreal Paris “L’Oreal Make Up Genius”
Production/Development Company/Advertising Agency: McCann Paris
Agency Creative Director: Sylvain Merigeau
Agency Senior Art Director: Claire Besançon
Agency Copywriter: Agathe Dupasquier
Nike “Pace Station”
Advertising Agency: R/GA
Agency Executive Creative Directors: Ryan Scott Tandy, Noel Billig
Agency Associate Creative Director: Gene Lu
Agency Group Directors, Production: Doron Gura, Deborah Au-Yeung
Agency Senior Software Engineers: Fernando Mazzon, Ignacio Tischelman
Agency Art Director: Ben Minton
Technology: Ilya Rivkin, Michael Piccurio
Agency Design Team: Annie Chan, Jenny Wu
Engineering Team: Fernando Drahgi, Eric Rosario, Nike
Production/Partnership: Michael Orenstein, Blake Buswell, Hayden Walling, Nike
Design: MDavid Low, Mark Rawlins, Joshua Balleza, Nike
Domino’s “Emoji Ordering”
Production/Development Company: Image Brew
Director/Developer: Benjamin Jones
Advertising Agency: CP + B
Agency VP/Chief Creative Officer: Ralph Watson
Agency VPs/Creative Directors: Matt Talbot, Andrew Lincoln
Agency Executive VP/Executive Creative Director: Tony Calcao
Agency Creative Technology Director: Harold Jones
Interactive Producers: Stafford Bosak, Richard Giuliani, Dave Rowley
Social Management: Stacy Feehery, Neha Potalia, Katie Souther
Next Cause Marketing
No Somos Delito (We Are Not a Crime) “Holograms For Freedom”
Production/Development Company: Garlic TV
Director: Esteban Crespo
Advertising Agency: DDB Spain
Chicago Ideas “Music Vs. Gun Violence”
Production/Development Company: Cutters
Director: Andre Mayon
Executive Producer: Patrick Casey
Advertising Agency: Leo Burnett Chicago
Agency Creative Directors: Brian Shembeda, Jeff Candido
Agency Chief Creative Officer: Mark Tutssel
Agency Associate Creative Directors: Rene Delgado, Jono Paull
Agency Art Directors: Laura Wood, Brian Marcus
Agency Copywriter: Chip Kelly
Agency Producers: Juan Woodbury, Matthew Monahan, Mike Middleton, Kate Hawkins
Music Company: SEE Music
Editor: David Rubin, Cutters
The Ad Council “Love Has No Labels”
Production/Development Companies: Persuade Content, Mindride
Director: Danielle Levitt
Advertising Agency: R/GA
Agency Executive Creative Team: Nick Law, Chris Northam, Eric Jannon
Agency Campaign Managers: Jon Hingston, Matthew Alland
Agency Producers: Diego de la Maza, Kat Friis
Editorial/Visual Effect Company: Brewster Parsons
The Ad Council “I Am A Witness”
Production/Development Company: Moonbot Studios
Director/Developer: Limbert Fabian
Advertising Agency: Goodby Silverstein & Partners
Agency Co-Chairman: Rich Silverstein
Agency Creative Directors: Will Elliott, Patrick Knowlton
Agency Art Director: Hanna Wittmark
Agency Copywriter: Kate Baynham
Agency Senior Designer: Angie Elko
Agency Integrated Producer: Benton Roman
Agency Director of Content Production: Tod Puckett
Next Experiential
States United To Prevent Gun Violence “Guns With History”
Production/Development Company: Rival School Picture
Director: Andrew Lane
Advertising Agency: Grey New York
Art Institute of Chicago “Van Gogh BnB”
Production/Development Company: Ravenswood Studio
Advertising Agency: Leo Burnett Chicago
Agency Chief Creative Officer: Mark Tutssel
Agency Creative Directors: Mikal Pittman, Britt Nolan
Agency Associate Creative Directors: Mike Costello, Pete Lefebvre
Agency Producers: Glennon Schaffner, Laura Stern, Colleen Capola
Agency Art Director: John Regan
Agency Copywriter: Tor Lemhag
Microsoft “Survival Billboard”
Production/Development Companies: MRM, Momentum Worldwide
Advertising Agency: McCann London
Agency Chief Creative Officers: Rob Doubal, Laurence Thomson
Agency Creative Team:Jacob Björdal, Jim Nilsson, Anja McGuiness
Agency Creative Directors: Sanjiv Mistry, Jamie Mietz
Special Effects: Hothouse
No Somos Delito (We Are Not a Crime) “Holograms For Freedom”
Production/Development Company: Garlic TV
Director: Esteban Crespo
Advertising Agency: DDB Spain
Next Innovation
Netflix “Netflix Socks”
Production Company/Advertising Agency: Deeplocal
Sponsors help makes all of the events during AICP Week possible. AICP Partners, who support all AICP events throughout the year, are: CAPS, Deluxe, ProSight Specialty Insurance, and Universal Studios. Its Supporting Partners are: Film Office of The Hawaiian Islands; Panasonic; Sony Pictures Studios; The TEAM Companies; US Virgin Islands Film; and Visit West Hollywood. The AICP Next Awards Corporate Benefactors are McCann Systems; S’well; and Trollbäck+Company.
The AICP Show Corporate Benefactors are: Advertising Age; Aspen Travel; AwardCore; Creativity; Directors Guild of America; Hello World Communications; International Digital Centre, Inc.; Istros Media Corporation; The London NYC; The London West Hollywood Beverly Hills; McCann Systems; Method Studios; Nice Shoes; QUIETMAN; SHOOT Magazine / SHOOTonline; Source Creative; S’well; Trollback+ Company; VER; and Wildebeest. The AICP Show Corporate Patrons are: Adspur; COLOR – An Audio Production Company; Edge Auto; Entertainment Partners; Frankfurt Kurnit Klein & Selz; House of Moves; Marmoset Music; Media Services; Spot Welders; Jeremy Yang; and Yessian.
ABOUT AICP WEEK
AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.
ABOUT AICP
Founded in 1972, AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry by: disseminating information; representing the production industry within the advertising community in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production. aicp.com
