The AICP Next Awards debuted tonight at The Tishman Auditorium at The New School. The AICP Next Awards is one of the tent pole events of AICP Week – which also includes the premiere of the AICP Show: The Art & Technique of the American Commercial, and the AICP Week Base Camp, which features educational seminars and panels.  Nick Law, Vice Chairman/Global Chief Creative Officer at R/GA, served as this year’s AICP Next Awards Judging Chair, as well as the Master of Ceremonies at the Next Awards. This year’s winners – along with all AICP Show honorees – are available for viewing at  Each year, the honored work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.

The AICP Next Awards recognizes work in 11 categories: Integrated Campaign, Experiential, Experiential - Live Events/Broadcast, Social, Branded Content, Website, Mobile, Viral/Web Film, Virtual Reality, Innovation and Cause Marketing. The Next Awards Judging Chair and the Jury Presidents – and select Curators At Large –from each category select The Most Next Award (Best in Show) from among the winners. 

This year’s Most Next honor went to Lockheed Martin’s “The Field Trip To Mars,” produced by Framestore for McCann New York.  The experience follows children on a school bus as they experience a trip to Mars via virtual reality. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year’s grant went to the Washington D.C chapter of Girls Inc.

The Jury Presidents  and Curators At Large for the AICP Next Awards were: Tim Allen, Microsoft (Mobile);  Jill Applebaum, Facebook (Social); Winston Binch, Deutsch North America (Website); Susan Credle, FCB (Viral/Web Film); Kerstin Emhoff, PRETTYBIRD (Experiential - Live Events/Broadcast);  Jessica Greenwood, R/GA (Curator At Large);  Jeff Kling, Fallon Worldwide (Curator At Large);  Jonathan Mildenhall, Airbnb (Branded Content);  Chris Milk, Within & Here Be Dragons (Virtual Reality); Tor Myhren, Apple (Curator At Large);  Rob Reilly, McCann Worldgroup (Curator At Large);  Jaime Robinson, Joan (Integrated Campaign);  Vivian Rosenthal, Snaps (Innovation);  Jimmy  Smith, Amusement Park Entertainment (Cause Marketing); and Tereasa Surratt, Ogilvy (Experiential).

MPC collaborated with technology integration experts McCann Systems to create the staging, opening sequence and graphic navigation for the AICP Next Awards premiere. Antfood provided music.

Law served as master of ceremonies at the Next Awards debut. In addition to unveiling the honorees, the winning Integrated Campaigns – Boost Mobile’s  “Boost Your Voice out of 180LA; and Kraft Macaroni & Cheese’s  “Blind Taste Test,” out of CP+B, presented live case studies. The Most Next winner, “Field Trip to Mars” also presented its live case study.

The additional AICP Next Awards winners are:

Next Branded Content

NETSCOUT “Lo and Behold: Reveries of the Connected World”

Production Company/Development Company: Saville Productions

Advertising Agency: Pereira & O’Dell


Nike and Jordan Brand “We The People”

Production/Development Company: Doomsday

Advertising Agency: Wieden+Kennedy New York


The Atlantic “Typecast”

Production Company: O Positive

Advertising Agency: Wieden+Kennedy New York


Next Viral/Web Film

84 Lumber “The Journey”

Production/Development Company: Sanctuary Content

Advertising Agency: Brunner


Kenzo “My Mutant Brain”

Production Company: MJZ

Advertising Agency: Framework


Motion Poems “How Do You Raise A Black Child”

Production/Development Company: Station Film


Next Virtual Reality

Oculus/NBA “Follow My Lead: The Story of the 2016 NBA Finals”

Production/Development Company: m ss ng p eces

Advertising Agency: Oculus


USA Networks “Mr. Robot Virtual Reality Experience”

Production/Development Company: Here Be Dragons


The New York Times Magazine “Great Performers: L.A. Noir”

Production/Development Company: Milk(vr)


Warner Bros. “Fantastic Beasts and Where to Find Them”

Production/Development Company: Framestore


Next Website

Google “Through the Dark”

Production/Development Companies: Exit Films, XYZ Studios

Advertising Agency: R/GA Sydney


Squarespace “Playing Lynch”

Production/Development Company: Wild

Advertising Agency: Preacher


Next Social

Cheetos “Cheetos Museum”

Production/Development Company: Caviar

Advertising Agency: Goodby, Silverstein & Partners


Lowe’s “In-a-Snap”

Production/Development Company: Humble

Advertising Agency: BBDO New York


Next Cause Marketing

Sandy Hook Promise “Evan”

Production Company: Smuggler

Advertising Agency: BBDO New York


SK-II “Marriage Market Takeover”

Production/Development Company: Tool

Advertising Agency: Forsman & Bodenfors


Whirlpool “Care Counts”

Production/Development Companies: Goodstory Films, C41 Media

Advertising Agency: DigitasLBi Chicago


Next Experiential

Lockheed Martin “The Field Trip to Mars”

Production/Development Company: Framestore

Advertising Agency: McCann New York


Nike “NIKEiD VR Studio”

Production/Development Company: Joia Studio

Advertising Agency: R/GA Buenos Aires


Burger King “Whopper Sign”

Production/Development Company: BULLITT

Advertising Agency: DAVID


Next Experiential – Live Events/Broadcast

The Ad Council “Fans of Love”

Production/Development Company: Tool

Advertising Agency: R/GA


SK-II “Marriage Market Takeover”

Production/Development Company: Tool

Advertising Agency: Forsman & Bodenfors


Tomcat Rodent Control “Tomcat Facebook Not Live”

Advertising Agency: Barton F. Graf


Next Innovation

Transport Accident Commission “Meet Graham”

Production/Development Companies: Flare Productions, Airbag Productions

Advertising Agency: Clemenger BBDO Melbourne


Lockheed Martin “The Field Trip to Mars”

Production/Development Company: Framestore

Advertising Agency: McCann New York

Sponsors help makes all of the events during AICP Week possible. AICP Partners, who support all AICP events throughout the year, are CAPS – A Cast & Crew Entertainment Company and Universal Studios. Its Supporting Partners are: the Film Offices of The Hawaiian Islands; NEED Financial; Panasonic; Sony Pictures Studios; and The Team Companies.  The AICP Next Awards Corporate Benefactors are Collins; Google Cloud; McCann Systems; and MPC. The AICP Next Awards Corporate Patrons are: Antfood; Framestore; JumP; Unilumin, and Whitehouse Post. The Next Awards event sponsors were: CAPS – A Cast & Crew Entertainment Company; Film Offices of The Hawaiian Islands; Fox Studios; Island Film Group; and Rok Drinks.

The AICP Show Corporate Benefactors are: Advertising Age; Aspen Travel; AwardCore; Collins; Creativity; Directors Guild of America; Google Cloud; Hello World Communications; International Digital Centre, Inc.; Istros Media Corporation; The London West Hollywood Beverly Hills; Nice Shoes; ROK Drinks; SHOOT Magazine / SHOOTonline; Source Creative; S’well; Taylor James; Trollbäck+Company, and VER. The AICP Show Corporate Patrons are: Adspur; Antfood; COLOR – An Audio Production Company; Entertainment Partners; Final Cut; Frankfurt Kurnit Klein & Selz; Media Services; and Yessian.

AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.

About AICP
Founded in 1972, AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry by: disseminating information; representing the production industry within the advertising community in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.