Winners of the 2021 AICP Show: The Art & Technique of the Commercial were presented tonight at a virtual presentation. Together with the AICP Next Awards, which were presented virtually on July 28, and the AICP Post Awards, presented virtually on July 27, they comprise the AICP Awards’ suite of juried competitions.
Ali Brown, President of PRETTYBIRD, served as Chairperson of the AICP Show, a position she also held for the 2020 AICP Show. All of this year’s winners – along with the entire AICP Show and AICP Next Awards archive – are available for viewing at the newly-redesigned AICP Awards site, www.aicpawards.com. Each year, the honored work from the AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art. The collection now numbers over 2,200 pieces of advertising in the motion image.
“You Love Me” for Beats by Dre, out of Translation and directed by Melina Matsoukas of PRETTYBIRD, was honored for Advertising Excellence/Single Commercial. The spot draws a stark contrast between society’s open embrace of Black culture in everything from music and fashion to its often prejudicial treatment of its Black citizens. In addition to winning the Advertising Excellence/Single Commercial honor, “You Love Me” was also honored in the categories of Concept, Direction and Visual Style.
Kevin Wilson, Jr. of Chelsea Pictures, was honored as Best New Director. He was honored for his work on “Widen the Screen” for P&G, created by Grey/New York. The spot captured the effects of profiling Black people based on racial stereotypes, and urged viewers to take a broader view of Black life by showing these scenes in a wider context, as part of everyday living.
The most honored production company in the AICP Show was Chelsea Pictures, with six honors, followed by PRETTYBIRD with five. Blue-Tongue Films, MJZ, Pulse Films, SMUGGLER and Somesuch each received three honors.
Among directors, Melina Matsoukas of PRETTYBIRD received four honors, followed by Kevin Wilson, Jr. and Nisha Ganatra of Chelsea Pictures, with three each. Also earning three honors were directors Oscar Hudson of Pulse Films and Spencer Susser of Blue-Tongue Films.
On the agency front, Droga5 and Translation led the list with four honors each, followed by AMV BBDO, Grey and Wieden+Kennedy with three each.
Topping the list of honored brands was Beats by Dre, with four honors, followed by Apple, Humane Society International, Libresse/Bodyform and The New York Times with three each.
The Art & Technique of the Commercial has a bifurcated judging system, which begins with a series of online judging panels featuring over 400 judges from across the country and around the world, with experts in various fields judging work across the 22categories. The process culminates in the meeting of the Curatorial Committee, which took place virtually this year. The committee is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category.
Graphics and titles were created by Ingenuity and Cosmo Street, with music by RNDM ORDR. The sponsor reel was created by The Colonie, with music by Noisefloor.
Sponsors help make all of the AICP awards competitions and events possible. AICP Partners and Supporting Partners, who support all AICP events throughout the year, are: CAPS – A Cast & Crew Entertainment Company, Universal Studios and Wrapbook (Partners); and Film Offices of The Hawaiian Islands; Musicbed + Filmsupply; Sony Pictures Studios; and The TEAM Companies (Supporting Partners).
The 2021 AICP Awards Sponsors include Aspen Travel, AwardCore, BMGPM and BMG Bespoke, The Colonie, Color Lab, Cosmo Street, Heard City, Hello World, International Digital Centre – IDC, Istros Media, Ingenuity, Kodak, Little Black Book, Noisefloor, RNDM ORDER, The ROOTS, S'well, SHOOT Magazine | SHOOTonline, Source | SHOTS | Slate and Whitehouse Post.
AICP SHOW Facts
Production Companies On Honored Work
6 Honors – Chelsea Pictures
Production – Libresse/Bodyform – “#wombstories”
Direction – Libresse/Bodyform – “#wombstories”
Visual Style – Libresse/Bodyform – “#wombstories”
Cause – Procter & Gamble – “Widen the Screen”
Best New Director – Procter & Gamble – “Widen the Screen”
Public Service Announcement – States United to Prevent Gun Violence – “Unboxing”
5 Honors – PRETTYBIRD
Advertising Excellence/Single Commercial – Beats by Dre – “You Love Me”
Direction – Beats by Dre – “You Love Me”
Concept – Beats by Dre – “You Love Me”
Visual Style – Beats by Dre – “You Love Me”
Music Video – Little Simz – “Introvert”
3 Honors – Blue-Tongue Films
Direction – Humane Society International – “Save Ralph”
Animation – Humane Society International – “Save Ralph”
Public Service Announcement – Humane Society International – “Save Ralph”
3 Honors – MJZ
Cinematography – Volvo – “The Parents”
Performance – Hyundai – “Little Angels
Music Video – Rone – Room With a View”
3 Honors – Pulse Films
Editorial – Nike – “You Can’t Stop Us”
Visual Effects – Nike – “You Can’t Stop Us”
Original Music – John Lewis – “Give a Little Love”
3 Honors – SMUGGLER
Production – Apple – “The Whole Working-From-Home Thing”
Performance – Apple – “The Whole Working-From-Home Thing”
Licensed Soundtrack or Arrangement – Montefiore – “State of Gratitude”
3 Honors – Somesuch
Editorial – The New York Times – “Life Needs Truth”
Concept – The New York Times – “Life Needs Truth”
Original Music – Hennessy – “What's Your Wild Rabbit? Maurice Ashley and the Black Bear School”
2 Honors – Epoch Films
Visual Effects – Zillow – “The Journey”
Production Design – Zillow – “The Journey”
2 Honors – Roof Studios
Animation – CURAVIVA Switzerland, Spitex Switzerland, OdASanté – “The Eventful Life of Rosemarie”
Design – CURAVIVA Switzerland, Spitex Switzerland, OdASanté – “The Eventful Life of Rosemarie”
1 Honor
Biscuit Filmworks and Revolver
Doomsday Entertainment/FRIEND
Hungry Man
ICONOCLAST
Moxie Pictures
Partizan Entertainment
Reset
Scoundrel
Second Child
Directors On Honored Work
4 Honors – Melina Matsoukas
Direction – Beats by Dre – “You Love Me”
Concept – Beats by Dre – “You Love Me”
Visual Style – Beats by Dre – “You Love Me”
Advertising Excellence/Single Commercial – Beats by Dre – “You Love Me”
3 Honors – Kevin Wilson, Jr.
Best New Director – Procter & Gamble – “Widen the Screen”
Cause – Procter & Gamble – “Widen the Screen”
Public Service Announcement – States United to Prevent Gun Violence – “Unboxing”
3 Honors – Nisha Ganatra
Production – Libresse/Bodyform – “#wombstories”
Direction – Libresse/Bodyform – “#wombstories”
Visual Style – Libresse/Bodyform – “#wombstories”
3 Honors – Oscar Hudson
Editorial – Nike – “You Can’t Stop Us”
Visual Effects – Nike – “You Can’t Stop Us”
Original Music – John Lewis – “Give a Little Love”
3 Honors – Spencer Susser
Direction – Humane Society International – “Save Ralph”
Animation – Humane Society International – “Save Ralph”
Public Service Announcement – Humane Society International – “Save Ralph”
2 Honors – Guto Terni
Animation – CURAVIVA Switzerland, Spitex Switzerland, OdASanté
– “The Eventful Life of Rosemarie”
Design – CURAVIVA Switzerland, Spitex Switzerland, OdASanté
– “The Eventful Life of Rosemarie”
2 Honors – Kim Gehrig
Editorial – The New York Times – “Life Needs Truth”
Concept – The New York Times – “Life Needs Truth”
2 Honors – Mark Molloy
Production – Apple – “The Whole Working-From-Home Thing”
Performance – Apple – “The Whole Working-From-Home Thing”
2 Honors – Martin de Thurah
Visual Effects – Zillow – “The Journey”
Production Design – Zillow – “The Journey”
2 Honors – Michael Spiccia
Performance – Hyundai – “Little Angels”
Sound Design – Aware Super – “Aware Super Brand TVC”
1 Honor
(LA)HORDE
Antoine Bardou-Jacquet
Christian Schilling
Daniel Wolfe
David Hulme, Naomi Winders
Henry-Alex Rubin
Hiro Murai
Ian Pons Jewel
Kajal Patel
Lulu Wang
Martin Granger
Niclas Larsson
Salomon Ligthelm
Steve Rogers
Tee Ken NG
Wayne McClammy
Agencies on Honored Work
4 Honors – Droga5
Editorial – The New York Times – “Life Needs Truth”
Concept – The New York Times – “Life Needs Truth”
Original Music – Hennessy – “What's Your Wild Rabbit? Maurice Ashley and the Black Bear School”
Licensed Soundtrac or Arrangement – Facebook – “Never Lost”
4 Honors – Translation
Direction – Beats by Dre – “You Love Me”
Concept – Beats by Dre – “You Love Me”
Visual Style – Beats by Dre – “You Love Me”
Advertising Excellence/Single Commercial – Beats by Dre – “You Love Me”
is Worth It”
3 Honors – AMV BBDO/London
Production – Libresse/Bodyform – “#wombstories”
Direction – Libresse/Bodyform – “#wombstories”
Visual Style – Libresse/Bodyform – “#wombstories”
3 Honors – Grey/New York
Cause – Procter & Gamble – “Widen the Screen”
Best New Director – Procter & Gamble – “Widen the Screen”
Public Service Announcement – States United to Prevent Gun Violence – “Unboxing”
3 Honors – Wieden+Kennedy (Wieden+Kennedy 2, Wieden+Kennedy Portland, 1)
Editorial – Nike – “You Can’t Stop Us”
Visual Effects – Nike – “You Can’t Stop Us”
Production Design – Brawl Stars – “Starr Park Reveal Campaign”
2 Honors – Apple
Production – Apple – “The Whole Working-From-Home Thing”
Performance – Apple – “The Whole Working-From-Home Thing”
2 Honors – CRK
Animation – CURAVIVA Switzerland, Spitex Switzerland, OdASanté – “The Eventful Life of Rosemarie”
Design – CURAVIVA Switzerland, Spitex Switzerland, OdASanté – “The Eventful Life of Rosemarie”
2 Honors – FIG
Visual Effects – Zillow – “The Journey”
Production Design – Zillow – “The Journey”
1 Honor
72andSunny Los Angeles
Adam&EveDDB
Alto New York
Arnold Boston
Forsman & Bodenfors
Innocean Australia
Lucky Generals
RPA
Squarespace
TBWA\Media Arts Lab Shanghai
The New York Times
The Works
Young Turks
Honored Brands
4 Honors – Beats by Dre
Direction – Beats by Dre – “You Love Me”
Concept – Beats by Dre – “You Love Me”
Visual Style – Beats by Dre – “You Love Me”
Advertising Excellence/Single Commercial – Beats by Dre – “You Love Me”
is Worth It”
3 Honors – Apple
Production – Apple – “The Whole Working-From-Home Thing”
Performance – Apple – “The Whole Working-From-Home Thing”
Cinematography – Apple – “Shot on iPhone 12 Pro Max I Chinese New Year – Nian”
3 Honors – Humane Society International
Direction – Humane Society International – “Save Ralph”
Animation – Humane Society International – “Save Ralph”
Public Service Announcement – Humane Society International – “Save Ralph”
3 Honors – Libresse/Bodyform
Production – Libresse/Bodyform – “#wombstories”
Direction – Libresse/Bodyform – “#wombstories”
Visual Style – Libresse/Bodyform – “#wombstories”
3 Honors – The New York Times
Editorial – The New York Times – “Life Needs Truth”
Concept – The New York Times – “Life Needs Truth”
Cause – The New York Times – “Megan Thee Stallion”
2 Honors – CURAVIVA Switzerland, Spitex Switzerland, OdASanté
Animation – CURAVIVA Switzerland, Spitex Switzerland, OdASanté
– “The Eventful Life of Rosemarie”
Design – CURAVIVA Switzerland, Spitex Switzerland, OdASanté
– “The Eventful Life of Rosemarie”
2 Honors – Nike
Editorial – Nike – “You Can’t Stop Us”
Visual Effects – Nike – “You Can’t Stop Us”
2 Honors – Procter & Gamble
Cause – Procter & Gamble – “Widen the Screen”
Best New Director – Procter & Gamble – “Widen the Screen”
2 Honors – Zillow
Visual Effects – Zillow – “The Journey”
Production Design – Zillow – “The Journey”
1 Honor
Adobe Photoshop
Amazon Alexa
Aware Super
Brawl Stars
Duracell
Facebook
FKA twigs
Hennessy
Honda
Hyundai
John Lewis
Little Simz
Montefiore
Progressive Insurance
Rone
Sparknotes
Squarespace
States United to Prevent Gun Violence
Volvo
AICP SHOW Credits
Visual Style
Beats by Dre “You Love Me”
Translation
Agency Founder and Chief Executive Officer: Steve Stoute
Agency Chief Marketing Officer: Chaucer Barnes
Agency President: Ann Wool
Agency Executive Creative Director: Jason Campbell
Agency Creative Lead: Castro Desroches
Agency Executive Director of Engagement Planning: Joel Rodriguez
PRETTYBIRD
Director: Melina Matsoukas
Director of Photography: Malik Sayeed
Executive Producer: Ali Brown
Head of Production: Rika Osenberg
Line Producers: Melissa Larson Ekholm, William Green
Covid Officer: Tina Pavlides
Music Company: Premier Music Group
Composer: Solange
Talent: Dominique Armani (Lil Baby) Jones, Naomi Osaka, Bubba Wallace, Tobe Nwigwe
Editor: Robert Duffy, Spot Welders
Editor: Andrew Morrow
Libresse/Bodyform “#wombstories”
AMV BBDO/London
Agency Creative Directors: Alex Grieve, Nadja Lossott, Nicholas Hulley, Toby Allen, Jim Hilson
Agency Producer: Edwina Dennison
Agency Team: Lucia Fioravanti, Fiona Bailey, Adam Hinton
Chelsea Pictures
Director: Nisha Ganatra
Director of Photography: Natasha Braier
Executive Producers: Lisa Mehling, Pat McGoldrick
Senior Producer: Shanah Blevins
Production Designer: Nieves Cabanes
Sound Engineer: Sam Ashwell, 750MPH
Animators: Roos Mattar, Kate Isobel Scott, Haein Kim, Carine Khalife, Laura Jayne Hodkin, Salla Lehmus
Post Production Team: Sharon Lock, Niamh O'Donohoe, Emma Cook, Framestore
Client Team: Tanja Grubner, Martina Poulopati, Luciana De Azevedo Lara, Essity
Editor: Elise Butt, Trim @ Cosmo Street
Production
Apple “The Whole Working-From-Home Thing”
Apple
Agency Producer: Monica Wilkins
SMUGGLER
Director: Mark Molloy
Director of Photography: Greig Fraser
Executive Producers: Patrick Milling-Smith, Brian Carmody, Sue Yeon Ahn
Producer: Arlene McGann
Colorist: Mark Gethin, MPC
Talent: Stephen Young, Amy Burzak, Mia Schauffler, Edward Mawere, Elizabeth Fraser, Shubhit Noor
Editors: Stewart Reeves, Neil Smith, Work Editorial
Libresse/Bodyform “#wombstories”
AMV BBDO/London
Agency Creative Directors: Alex Grieve, Nadja Lossott, Nicholas Hulley, Toby Allen, Jim Hilson
Agency Producer: Edwina Dennison
Agency Team: Lucia Fioravanti, Fiona Bailey, Adam Hinton
Chelsea Pictures
Director: Nisha Ganatra
Director of Photography: Natasha Braier
Executive Producers: Lisa Mehling, Pat McGoldrick
Senior Producer: Shanah Blevins
Production Designer: Nieves Cabanes
Sound Engineer: Sam Ashwell, 750MPH
Animators: Roos Mattar, Kate Isobel Scott, Haein Kim, Carine Khalife, Laura Jayne Hodkin, Salla Lehmus
Post Production Team: Sharon Lock, Niamh O'Donohoe, Emma Cook, Framestore
Client Team: Tanja Grubner, Martina Poulopati, Luciana De Azevedo Lara, Essity
Editor: Elise Butt, Trim @ Cosmo Street
Cinematography
Apple “Shot on iPhone 12 Pro Max | Chinese New Year – Nian”
TBWA\Media Arts Lab Shanghai
Agency Managing Director, Shanghai: Kara Yang
Agency Executive Creative Director, Shanghai: Brian Ma
Agency Executive Creative Director, Los Angeles: Greg Greenberg
Agency Creative Director, Shanghai: Alfred Wong
Agency Creative Director: Brent Anderson
Agency Associate Creative Directors, Shanghai: Amber Qian, Ewan Yap, Selwyn Low, Darren Leung
Executive Director of Content Production: Brian O'Rourke
Executive Producer, Los Angeles: Cristiana Ladki Williams
ICONOCLAST
Director: Lulu Wang
Director of Photography: Anna Franquesa-Solano
Executive Producer: Valerie Romer
Editor: Matt Friedman, EXILE
Volvo “The Parents”
Forsman & Bodenfors
Agency Creative Directors: Sophia Lindholm, Karl Risenfors, Leo Dal, Hampus Elfström, Nicholas Düfke
MJZ
Director: Niclas Larsson
Director of Photography: Linus Sandgren
Executive Producers: Eriks Krumins, David Zander
Production Designer: Simone Grau Roney
Music: "Hard Times in the Mill" by Pete Seeger
Editor: Carla Luffe
Direction
Beats by Dre “You Love Me”
Translation
Agency Founder and Chief Executive Officer: Steve Stoute
Agency Chief Marketing Officer: Chaucer Barnes
Agency President: Ann Wool
Agency Executive Creative Director: Jason Campbell
Agency Creative Lead: Castro Desroches
Agency Executive Director of Engagement Planning: Joel Rodriguez
PRETTYBIRD
Director: Melina Matsoukas
Director of Photography: Malik Sayeed
Executive Producer: Ali Brown
Head of Production: Rika Osenberg
Line Producers: Melissa Larson Ekholm, William Green
Covid Officer: Tina Pavlides
Music Company: Premier Music Group
Composer: Solange
Talent: Dominique Armani (Lil Baby) Jones, Naomi Osaka, Bubba Wallace, Tobe Nwigwe
Editor: Robert Duffy, Spot Welders
Editor: Andrew Morrow
Humane Society International “Save Ralph”
Blue-Tongue Films
Director/Creative Director/Editor: Spencer Susser
Director of Photography: Tristan Oliver
Executive Producers: Peter Kline, Donna Gadomski, Troy Siedle
Lead Animator: Tobias Fouracre
Art Direction/Modelmaker: Andy Gent, Arch Model and Film Studios
Libresse/Bodyform “#wombstories”
AMV BBDO/London
Agency Creative Directors: Alex Grieve, Nadja Lossott, Nicholas Hulley, Toby Allen, Jim Hilson
Agency Producer: Edwina Dennison
Agency Team: Lucia Fioravanti, Fiona Bailey, Adam Hinton
Chelsea Pictures
Director: Nisha Ganatra
Director of Photography: Natasha Braier
Executive Producers: Lisa Mehling, Pat McGoldrick
Senior Producer: Shanah Blevins
Production Designer: Nieves Cabanes
Sound Engineer: Sam Ashwell, 750MPH
Animators: Roos Mattar, Kate Isobel Scott, Haein Kim, Carine Khalife, Laura Jayne Hodkin, Salla Lehmus
Post Production Team: Sharon Lock, Niamh O'Donohoe, Emma Cook, Framestore
Client Team: Tanja Grubner, Martina Poulopati, Luciana De Azevedo Lara, Essity
Editor: Elise Butt, Trim @ Cosmo Street
Performance
Apple “The Whole Working-From-Home Thing”
Apple
Agency Producer: Monica Wilkins
SMUGGLER
Director: Mark Molloy
Director of Photography: Greig Fraser
Executive Producers: Patrick Milling-Smith, Brian Carmody, Sue Yeon Ahn
Producer: Arlene McGann
Colorist: Mark Gethin, MPC
Talent: Stephen Young, Amy Burzak, Mia Schauffler, Edward Mawere, Elizabeth Fraser, Shubhit Noor
Editors: Stewart Reeves, Neil Smith, Work Editorial
Hyundai “Little Angels”
Innocean Australia
Agency Creative Directors: Wes Hawes, Dan O’Connell
MJZ
Director: Michael Spiccia
Director of Photography: Jeremy Rouse
Executive Producers: Kate Leahy, David Zander
Production Designer: Sherree Phillips
Talent: Janine Watson, Gareth Davies, Asher Bonner, Jude Hyland
Editor: Mark Burnett, The Editors
Concept
Beats by Dre “You Love Me”
Translation
Agency Founder and Chief Executive Officer: Steve Stoute
Agency Chief Marketing Officer: Chaucer Barnes
Agency President: Ann Wool
Agency Executive Creative Director: Jason Campbell
Agency Creative Lead: Castro Desroches
Agency Executive Director of Engagement Planning: Joel Rodriguez
PRETTYBIRD
Director: Melina Matsoukas
Director of Photography: Malik Sayeed
Executive Producer: Ali Brown
Head of Production: Rika Osenberg
Line Producers: Melissa Larson Ekholm, William Green
Covid Officer: Tina Pavlides
Music Company: Premier Music Group
Composer: Solange
Talent: Dominique Armani (Lil Baby) Jones, Naomi Osaka, Bubba Wallace, Tobe Nwigwe
Editor: Robert Duffy, Spot Welders
Editor: Andrew Morrow
The New York Times, “Life Needs Truth”
Droga5
Agency Co-Chief Creative Officers: Tim Gordon, Felix Richter
Agency Creative Directors: Toby Treyer-Evans, Laurie Howell
Agency Art Director: Jackie Moran
Agency Senior Copywriter: Ben Brown
Agency Associate Producer of Film: Ruben Mercadal
Agency Producers: Forrest Holt, Connor Hagan
Agency Music Supervision: Mike Ladman
Agency Account Management: Alex Woods, Tehjal Suri, Vanessa Foinquinos
Somesuch
Director: Kim Gehrig
Executive Producer: Nicky Barnes
Music: “Requests” by Makaya McCraven
Arrangers: Luke Fabia, Peter Raeburn, Soundtree
Editor: Tom Lindsay, Trim @ Cosmo Street
Editorial
Nike “Nike: You Can't Stop Us”
Wieden+Kennedy
Agency Creative Directors: Alberto Ponte, Ryan O’Rourke
Agency Creatives: Dylan Lee, Naoki Ga
Agency Executive Producers: Jake Grand, Krystle Mortimore
Agency Senior Producers: Katie McCain, Byron T. Oshiro
Pulse Films
Director: Oscar Hudson
Director of Photography: Logan Triplett
Executive Producers: Darren Foldes, Davud Karbassioun
Managing Director: Hillary Rogers
Line Producer: Dennis Beier
Production Designer: Adam Wilson
Key Costumer: Chris Araujo
VFX Supervisor: Patrick Murphy, a52
JOINT
Editors: Peter Wiedensmith, Jessica Baclesse
The New York Times, “Life Needs Truth”
Droga5
Agency Co-Chief Creative Officers: Tim Gordon, Felix Richter
Agency Creative Directors: Toby Treyer-Evans, Laurie Howell
Agency Art Director: Jackie Moran
Agency Senior Copywriter: Ben Brown
Agency Associate Producer of Film: Ruben Mercadal
Agency Producers: Forrest Holt, Connor Hagan
Agency Music Supervision: Mike Ladman
Agency Account Management: Alex Woods, Tehjal Suri, Vanessa Foinquinos
Somesuch
Director: Kim Gehrig
Executive Producer: Nicky Barnes
Music: “Requests” by Makaya McCraven
Arrangers: Luke Fabia, Peter Raeburn, Soundtree
Trim @ Cosmo Street
Editor: Tom Lindsay
Animation
CURAVIVA Switzerland, Spitex Switzerland, OdASanté “The Eventful Life of Rosemarie”
CRK
Agency Creative Director/Art Director: Christian Bircher
Roof Studio
Director/Creative Director: Guto Terni
Executive Producer: Marcus Lansdell
Head Of Production: Vanderlei Santana
Lead Animators: Bruno Celegao, Rodrigo Dutra, Francisco Catao
Lead Designer/Creative Director/Art Director: Vinicius Costa
Lead Designer, Character/Creative Director: Lucas Camargo
3D Leads: Lucas Ribeiro, Heber Conde
Lookdev Lead: Mateus Kurzhals
Humane Society International “Save Ralph”
Blue-Tongue Films
Director/Creative Director/Editor: Spencer Susser
Director of Photography: Tristan Oliver
Executive Producers: Peter Kline, Donna Gadomski, Troy Siedle
Arch Model and Film Studios
Lead Animator: Tobias Fouracre
Art Direction/Modelmaker: Andy Gent
Visual Effects
Adobe Photoshop “Fantastic Voyage”
72andSunny Los Angeles
Agency Partner, Executive Creative Director: Matt Murphy
Agency Group Creative Director: Lauren Smith
Agency Creative Director: Kristian Grove Moller
Agency Senior Writer: Scott Reedy
Agency Senior Designer: Bartolome Graziana
Agency Executive Producers: Carlin Wilson-Webb, Marisa Wasser
Agency Senior Film Producer: David Lynch
Partizan Entertainment
Director: Antoine Bardou-Jacquet
Director of Photography: Matias Baucard
Managing Director/Executive Producer: Lisa Tauscher
Producer: David Stewart
Mathematic
VFX Supervisor: Jehan Bouazza
Music Supervision: Good Ear Music
Sound Engineer: Matt Miller, LIME Studios
Sound Design: Michael Anastasi, LIME Studios
Editor: Bill Smedley, Work Editorial
Nike “Nike: You Can't Stop Us”
Wieden+Kennedy
Agency Creative Directors: Alberto Ponte, Ryan O’Rourke
Agency Creatives: Dylan Lee, Naoki Ga
Agency Executive Producers: Jake Grand, Krystle Mortimore
Agency Senior Producers: Katie McCain, Byron T. Oshiro
Pulse Films
Director: Oscar Hudson
Director of Photography: Logan Triplett
Executive Producers: Darren Foldes, Davud Karbassioun
Managing Director: Hillary Rogers
Line Producer: Dennis Beier
Production Designer: Adam Wilson
Key Costumer: Chris Araujo
a52
VFX Supervisor: Patrick Murphy
Editors: Peter Wiedensmith, Jessica Baclesse, JOINT
Zillow “The Journey”
FIG
Agency Creative Directors: Oli Beale, Freddie Powell, Ben Grube, Brian Eden
Epoch Films
Director: Martin de Thurah
Director of Photography: Lasse Frank Johannessen
Executive Producer: Melissa Culligan
Production Designer: David Bersanetti
Blacksmith
VFX Supervisors: Tom Bussell, Ben Kwok
Executive Producer: Charlotte Arnold
Producer: Ashley Goodwin
CG Rigging: Ohad Bracha, Ruben Fuentes
CG Leads: Olivier Varteressian, Tuna Unalan
CG Animation: Jordi Pallas, Magin Marques, Paul Wei, Sam Crees
CG FX: Kushal Das, Rick Walia
CG Team: David Martin, Krista Albert, Sylvia Apostol
Colorist: Mikey Pehanich
Compositors: Andrew Emmerson, Eric Sibley, Iwan Zwarts, Jacob Slutsky, Molly Intersimone, Robert Bruce, Yebin Ahn, Hannah Wilk, Danny Morris
Concept Artist: Victor Hugo Harmatiuk
Music Edit/Sound Design/Mix: Ballad
Editor: Mikkel E.G. Nielsen, Rock Paper Scissors
Design
American Honda Motor Co., Inc. “Honda Pride Day – Zoetrope”
RPA
Agency EVP, Chief Creative Officer: Joe Baratelli
Agency SVP, Chief, Creative Development: Jason Sperling
Agency Creative Director: Romeo Cervas
Agency Copywriter: Gabriel Lichstein
Agency Jr. Art Director: Aurelie Diaz
Agency Director of Digital Production: Linda Kim
Agency Executive Digital Producer: Amy Seidner
Agency Digital Producer: Lyndy Ulery
Director/Executive Producer/Editor/Lead Designer: Tee Ken NG
CURAVIVA Switzerland, Spitex Switzerland, OdASanté “The Eventful Life of Rosemarie”
CRK
Agency Creative Director/Art Director: Christian Bircher
Roof Studio
Director/Creative Director: Guto Terni
Executive Producer: Marcus Lansdell
Head Of Production: Vanderlei Santana
Lead Animators: Bruno Celegao, Rodrigo Dutra, Francisco Catao
Lead Designer/Creative Director/Art Director: Vinicius Costa
Lead Designer, Character/Creative Director: Lucas Camargo
3D Leads: Lucas Ribeiro, Heber Conde
Lookdev Lead: Mateus Kurzhals
Production Design
Brawl Stars “Starr Park Reveal Campaign”
Wieden+Kennedy Portland
Agency Executive Creative Director: Eric Baldwin
Agency Creative Directors: Jason Kreher, Matt Sorrell
Agency Design Director: Mike Weihs
Agency Art Director: Robbie Rane
Agency Copywriter: Ted Malenfant
Agency Executive Producer: Heather Hanrahan
Agency Senior Producer: Evelyn Loomis
Biscuit Filmworks and Revolver
Director: Steve Rogers
Director of Photography: Simon Duggan
Partner/Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Heads of Production: Rachel Glaub, Sean Moody
Production Designer: Steven Jones Evans
Producer: Caroline Kruck
Sound Designers: Noah Woodburn, Natalie Huizenga, JOINT
Editor: Kirk Baxter, EXILE
Zillow “The Journey”
FIG
Agency Creative Directors: Oli Beale, Freddie Powell, Ben Grube, Brian Eden
Epoch Films
Director: Martin de Thurah
Director of Photography: Lasse Frank Johannessen
Executive Producer: Melissa Culligan
Production Designer: David Bersanetti
VFX Supervisor: Tom Bussell, Ben Kwok, Blacksmith
Executive Producer: Charlotte Arnold, Blacksmith
Producer: Ashley Goodwin, Blacksmith
CG Rigging: Ohad Bracha, Ruben Fuentes, Blacksmith
CG Leads: Olivier Varteressian, Tuna Unalan, Blacksmith
CG Animation: Jordi Pallas, Magin Marques, Paul Wei, Sam Crees, Blacksmith
CG FX: Kushal Das, Rick Walia, Blacksmith
CG Team: David Martin, Krista Albert, Sylvia Apostol, Blacksmith
Colorist: Mikey Pehanich, Blacksmith
Compositors: Andrew Emmerson, Eric Sibley, Iwan Zwarts, Jacob Slutsky, Molly Intersimone, Robert Bruce, Yebin Ahn, Hannah Wilk, Danny Morris, Blacksmith
Concept Artist: Victor Hugo Harmatiuk
Music Edit/Sound Design/Mix: Ballad
Editor: Mikkel E.G. Nielsen, Rock Paper Scissors
Humor
Amazon Alexa “Alexa's Body”
Lucky Generals
Agency Global Creative Director: Simon Morris
Agency Creative Director: Joe Bagnall
Agency Art Director: Lizzie Moore
Agency Copywriter: George Allen
Hungry Man
Director: Wayne McClammy
Director of Photography: Christian Sprenger
Executive Producers: Mino Jarjoura, Caleb Dewart, Dan Duffy
Editor: Christjan Jordan, The Den Editorial
Progressive Insurance “Progressive Group Outing”
Arnold Boston
Agency Creative Directors: Sean McBride, Sean Sullivan, Gregg Nelson
Moxie Pictures
Director: Martin Granger
Executive Producer: Karol Zeno
Talent: Bill Glass
Editor: Aaron Langley, Cosmo Street
Original Music
Hennessy "What's Your Wild Rabbit? Maurice Ashley and the Black Bear School"
Droga5
Agency Creative Director: Thom Glover
Somesuch
Director: Daniel Wolfe
Executive Producer: Nicky Barnes
Composer/Music Company: Q Department
Editor: Paul Watts, Cut+Run/The Quarry
John Lewis “Give a Little Love”
adam&eveDDB
Agency Creative Director: Matt Gay, Feargal Ballance
Pulse Films
Director: Oscar Hudson
Executive Producer: James Sorton
Lead Animators: Sylvain Chomet, Anthony Farquhar-Smith, Chris Hopewell, Anna Mantzaris, Anete Melece, Megacomputeur, Shotopop
Music Company: Leland Music
Composers: Celeste, Jamie Hartman
Editors: Paul Hardcastle, Elise Butt, Trim @ Cosmo Street
Sound Design
Aware Super “Aware Super Brand TVC”
The Works
Agency Creative Director: Nathan Bilton
Scoundrel
Director: Michael Spiccia
Executive Producer: Kate Gooden
Squeak E. Clean Studios
Sound Designer/Mix: Simon Lister
Audio Post Producer: Angelina Phengphong
Editor: Johanna Scott, ARC EDIT
Squarespace "Launch It"
Squarespace
Agency Creative Director: Sandra Nam
Reset
Director: Ian Pons Jewel
Executive Producer: Deannie O'Neill
Q Department
Editor: Tobias Suhm, Whitehouse Post
Licensed Soundtrack or Arrangement
Facebook “Never Lost”
Droga5
Agency Creative Directors: Jono Paull, Thom Glover, Dustin Tomes
Agency Producers: Carlos Valvidia, Robert Matuluko, Mike Ladman
Second Child
Executive Producer: Mike Hasinoff
Music: “People’s Faces” by Kae Tempest
Editor: Nina Sacharow-Taylor
Montefiore “State Of Gratitude”
Alto New York
Agency Chief Creative Officer: Hannes Ciatti
Agency Executive Creative Director: Genevieve Hoey
Agency Creative Director/Art Director: Lars Jorgensen
Agency Creative Director/Writer: Caleb Jensen
Agency Head of Production: Matt Bonin
Agency Producer: Niki Polyocan
Agency Account Lead: Megan Bowen
SMUGGLER
Director: Henry-Alex Rubin
Director of Photography: David Devlin
Executive Producer: Drew Santarsiero
Line Producer: Leah Allina
Walker
Arranger: Patrick Cannell
Music: “Kind And Generous” by Natalie Merchant
Executive Producer: Sara Matarazzo
Senior Producer: Dottie Scharr
Mix Engineer & Sound Designer: Chris Nungary
Recording Engineer: Chris Keyes
Editor: Kyle Valenta, Cartel Editorial
Cause
Procter & Gamble “Widen the Screen”
Grey/New York
Agency Creative Directors: John Patroulis, Justine Armour, Keith Cartwright, Joe Mongognia, Ben Howard, Alvaro Soto, Abigail Hoeflinger
Chelsea Pictures
Director: Kevin Wilson, Jr.
Director of Photography: Malik Sayeed
Executive Producers: Lisa Mehling, Pat McGoldrick
Line Producer: Kenton Cummings
Production Designer: Shauna Wilcox
1st AD: Nelson Quinones
Production Agency Team: James McPherson, Rondell Wescott, Natasha Howell, Kurt Steinke, David Lapinsky, Townhouse
VFX Team: Luke Morrison, Oliver Whitworth, Electric Theatre Collective
Music: Gary Gunn, Found Objects
Sound Design: Pete Crimi, Ashley Simmons, Camila Dyson Aravena, Sound Lounge
Editor: Hasani Franke, Work Editorial
Editorial Team: Julian Laing, Erica Thompson, Chris Delarenal, Work Editorial
The New York Times “Megan Thee Stallion”
The New York Times
Director: Kajal Patel
Executive Producer: Adam B. Ellick
Editor: Mah Ferraz, Cut+Run
Public Service Announcement
Humane Society International “Save Ralph”
Blue-Tongue Films
Director/Creative Director/Editor: Spencer Susser
Director of Photography: Tristan Oliver
Executive Producers: Peter Kline, Donna Gadomski, Troy Siedle
Lead Animator: Tobias Fouracre
Art Direction/Modelmaker: Andy Gent, Arch Model and Film Studios
States United to Prevent Gun Violence “Unboxing”
Grey/New York
Agency Creative Directors: John Patroulis, Justine Armour, Jessica Ehrhardt, Renan Molin, Brendon Nafziger, Daniel Massih, Evan Atherton, Samantha Hilty
Agency Team: Elizabeth Gilchrist, Ho’Seok Lee, Marie Rupolo
Chelsea Pictures
Director: Kevin Wilson, Jr.
Director of Photography: Laura Valladao
Executive Producers: Lisa Mehling, Pat McGoldrick
Production Agency Team: James McPherson, Kristin Childers, Townhouse
Post Producer: Chaitanya A. Sing, Gramercy Park Studios
Illustration: The Youth
Editor: Patrick Colman, Final Cut
Editorial Team: Sarah Roebuck, Penny Ensley, Andrea Cantor, Final Cut
Student Commercial
Duracell “REVIVED”
Director/Creative Director: Christian Schilling
Directors of Photography: Simon Drescher, David Dincer
Production Design: Jan Scheurer
Producers: Christian Arnold, Daniel Kottirsch
Costume Design: Laura Schäffler
Music Composers: Alexander Wolf David, Petteri Sainio
Sound Designers: Robin Harff, Floyd Fürstenau
Post Production: Slaughterhouse
Color Grading: Maximilian Baule
Editor: Ernst Lattik
School: Film Academy Baden-Württemberg
Course: Commercial Directing
Instructors: Florian Sigl, Zoran Bihac, Bernd T. Hoefflin, Martin Schmid
Sparknotes “In Summary, Short”
Director/Director of Photography/Editor/Producer: David Hulme
Director/Copywriter: Naomi Winders
Art Director: Hayley Christensen
School: Brigham Young University
Course: BYU AdLab
Instructor: Jeff Sheets
Music Video
FKA twigs “sad day”
Young Turks
Doomsday Entertainment/FRIEND
Director/Affiliate Producer: Hiro Murai
Cinematographer: Larkin Seiple
Creative Directors/Affiliate Producers: Michael Stirton, FKA twigs
Executive Producers: Danielle Hinde, Jason Cole
Producer: Nicole Powell
Affiliate Producers: Brad Weston, Anita Gou, Nate Matteson
Color/VFX: MPC
Sound Designer: Trevor Gates
Editor: Luke Lynch, PARALLAX
Little Simz “Little Simz – Introvert”
PRETTYBIRD
Director: Salomon Ligthelm
Director of Photography: Joel Honeywell
Executive Producers: Juliette Larthe, Chris Murdoch
Producers: Katie Lambert, Martha McGuirk
1st AD: Joshua Loftin
Editor: Elise Butt, Trim @ Cosmo Street
Rone “Room With a View”
MJZ
Director/Creative Director: (LA)HORDE
Director of Photography: Alex Lamarque
Executive Producers: Eriks Krumins, David Zander
Producers: Sami Battikh, Ronan Le Borgne, Mario Raulin
Editor: Edouard Mailaender
Best New Director
Procter & Gamble “Widen the Screen”
Grey/New York
Agency Creative Directors: John Patroulis, Justine Armour, Keith Cartwright, Joe Mongognia, Ben Howard, Alvaro Soto, Abigail Hoeflinger
Chelsea Pictures
Director: Kevin Wilson, Jr.
Director of Photography: Malik Sayeed
Executive Producers: Lisa Mehling, Pat McGoldrick
Line Producer: Kenton Cummings
Production Designer: Shauna Wilcox
1st AD: Nelson Quinones
Production Agency Team: James McPherson, Rondell Wescott, Natasha Howell, Kurt Steinke, David Lapinsky, Townhouse
VFX Team: Luke Morrison, Oliver Whitworth, Electric Theatre Collective
Music: Gary Gunn, Found Objects
Sound Design: Pete Crimi, Ashley Simmons, Camila Dyson Aravena, Sound Lounge
Editor: Hasani Franke, Work Editorial
Editorial Team: Julian Laing, Erica Thompson, Chris Delarenal, Work Editorial
Advertising Excellence/Single Commercial
Beats by Dre “You Love Me”
Translation
Agency Founder and Chief Executive Officer: Steve Stoute
Agency Chief Marketing Officer: Chaucer Barnes
Agency President: Ann Wool
Agency Executive Creative Director: Jason Campbell
Agency Creative Lead: Castro Desroches
Agency Executive Director of Engagement Planning: Joel Rodriguez
PRETTYBIRD
Director: Melina Matsoukas
Director of Photography: Malik Sayeed
Executive Producer: Ali Brown
Head of Production: Rika Osenberg
Line Producers: Melissa Larson Ekholm, William Green
Covid Officer: Tina Pavlides
Music Company: Premier Music Group
Composer: Solange
Talent: Dominique Armani (Lil Baby) Jones, Naomi Osaka, Bubba Wallace, Tobe Nwigwe
Editor: Robert Duffy, Spot Welders
Editor: Andrew Morrow
About AICP
AICP represents, exclusively, the interests of independent companies that specialize in the production and post production of commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry. Founded in 1972, AICP assists its members by: disseminating information; representing production and post production companies within the advertising community in business circles, in labor negotiations and dealing with employment issues; and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production and post production via events and awards shows.
