AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.
Listing of Honored Work,Credits, and Facts
NEW YORK -- (SPW) --
The AICP Show: The Art & Technique of the American Commercial premiered tonight at The Museum of Modern Art (MoMA) in New York City, closing out AICP Week, a celebration of advertising in the motion image, which also included the debut of the AICP Next Awards at The Tishman Auditorium at the New School, and the AICP Week Base Camp. Two thousand members of the advertising, marketing and production industries attended the debut of the AICP Show, which celebrated its 25th anniversary this year. Serving as chairperson of this year’s Show was Jules Daly, President of RSA Films. Following its premiere at MoMA, the Show will tour museums and cultural institutions around the country and abroad. This year’s winners – along with the entire AICP Show and AICP Next Awards archive – are available for viewing at www.aicpawards.com. Each year, the honored work becomes a part of the archives of the Department of Film at The Museum of Modern Art. The collection now numbers over 1,800 pieces of advertising in the motion image.
Each category of the Show may have up to three winners, with the exception of Advertising Excellence/Single Commercial, which may have only one honoree, making that piece “Best in Show.” This year’s honor went to AT&T’s “Close To Home,” out of BBDO New York and directed by Fredric Planchon of Anonymous Content. The ad highlights the dangers of driving while using smartphones to text, talk, post and search.
At the AICP Next Awards, the Most Next honor (Best in Show) went to The New York Times virtual reality piece “The Displaced.” The experience gives users a birds-eye view of what is like to be a refugee of a war-torn country. It was directed by Imraan Ismail and Ben C. Solomon, and produced by VRSE.works for The New York Times. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year’s grant went to Ashoka (ashoka.com), an incubator for social entrepreneurs who are using their companies as a platform for good.
The most honored production companies in the AICP Awards are RSA Films and Smuggler, with four wins each. Garnering three honors each are: Anonymous Content, Biscuit FIlmworks, Bob Industries, MJZ, RESET Content, and Stink USA.
Among directors, John Hillcoat of Stink USA and Trish Sie and Damian Kulash of Bob Industries each earned three honors. Coming in with two honors are: Lance Acord of Park Pictures; Estaban Crespo of Garlic TV; Martin de Thurah of Epoch Films; Limbert Fabian of Moonbot Studios; Andrew Jane of Rival School Pictures; Danielle Levitt of Persuade Content, Sophie Mueller of Wondros; Terence Neale of RSA Films; Wally Pfister of RESET Content; Fredric Planchon of Anonymous Content; and Steve Rogers of Biscuit Filmworks.
On the agency front, various offices of Wieden+Kennedy topped the list with six honors, followed by Deutsch and R/GA with five honors each. Droga5 received four honors, followed by BBDO, Leo Burnett, McCann, TBWA\Media Arts Lab, and Tutkovbudkov, who all received three honors.
The Art & Technique of the American Commercial has a bifurcated judging system, which begins with a series of judging panels featuring over 400 judges from across the country and around the world, with experts in various fields judging work across the 22 categories. The process culminates in the meeting of the Curatorial Committee, which is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category.
The AICP Show reel features custom-designed graphics by QUIETMAN, with an original score and sound design by Jeremy Yang. The Show Sponsor reel and loop was created by Method Studios with music by Yessian.
Sponsors help makes all of the events during AICP Week possible. AICP Partners, who support all AICP events throughout the year, are: CAPS, Deluxe, ProSight Specialty Insurance, and Universal Studios. Its Supporting Partners are: Film Office of The Hawaiian Islands; Panasonic; Sony Pictures Studios; The TEAM Companies; US Virgin Islands Film; and Visit West Hollywood. The AICP Show Corporate Benefactors are: Advertising Age; Aspen Travel; AwardCore; Creativity; Directors Guild of America; Hello World Communications; International Digital Centre, Inc.; Istros Media Corporation; The London NYC; The London West Hollywood Beverly Hills; McCann Systems; Method Studios; Nice Shoes; QUIETMAN; SHOOT Magazine / SHOOTonline; Source Creative; S’well; Trollback+ Company; VER; and Wildebeest. The AICP Show Corporate Patrons are: Adspur; COLOR – An Audio Production Company; Edge Auto; Entertainment Partners; Frankfurt Kurnit Klein & Selz; House of Moves; Marmoset Music; Media Services; Spot Welders; Jeremy Yang; and Yessian.
The AICP Next Awards Corporate Benefactors are McCann Systems; S’well; and Trollbäck+Company
AICP 2016 HONORED WORK & CREDITS
Production
S7 Airlines/OKGO “Upside Down & Inside Out” 3:20
Production Company: Bob Industries
Directors: Trish Sie, Damian Kulash
Executive Producers: T.K. Knowles, John O’Grady, Chuck Ryant
Producer: Melissa Murphy
Advertising Agency: Tutkovbudkov
Agency Creative Director: Dmitry Tutkov
Agency Producer: Oleg Barinboim
Editor: Meg Ramsay, Therapy Studios
Target “Target Creates First Ever Live Music Video With Gwen Stefani” 4:00
Production Company: Wondros
Director: Sophie Muller
Executive Creative Director: Anne-Marie Mackay
Executive Producers: Jeremy Barrett, Catherine Finkenstaedt
Producer: Grant Jue
Production Designer: Annie Sperling
Advertising Agency: Deutsch
Agency Chief Creative Officer: Pete Favat
Agency Creative Director: Karen Costello
Agency Producers: Mary Ellen Duggan, Vic Palumbo, Tessa Banks, Geoff Tarr
Agency Music Director: Dave Rocco
Editors: Brandon Porter, Barney Miller, Whitehouse Post
Visual Style
Apple Music “History of Sound” 1:40
Production Company: Stink USA
Director: John Hillcoat
Director of Photography: Nicolas Karakatsanis
Executive Producer: Jeff Baron
Producer: Kathy Rhodes
Production Designer: Jess Gonchor
Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Duncan Milner
Executive Creative Director: Steve Turner
Creative Director: Zach Watkins
Agency Global Director of Content Production: Eric Voegele
Agency Senior Art Director: Danny Duran
Agency Senior Copywriter: Greg Shadwick
Agency Executive Producer: Mike Refuerzo
Agency Senior Producer: Christiana Ladki
Editor: Conor O’Neill, EXILE
Prada “The Battlefield” 1:45
Production Company: Anonymous Content
Director: Autumn de Wilde
Executive Producer: Eric Stern
Production Designer: Adam Siegel
Advertising Agency: Prada Films
Editor: Miky Wolf, Big Sky Edit
Direction
Nike Golf “Ripple”
Production Companies: Biscuit Filmworks, Revolver
Director: Steve Rogers
Director of Photography: Nicolas Karakatsanis
Executive Producers: Shawn Lacy, Holly Vega
Advertising Agency: Wieden+Kennedy, Portland
Agency Creative Directors: Chris Groom, Stuart Brown
Agency Copywriter: Brock Kirby
Agency Art Director: Derrick Ho
Editor: Peter Wiedensmith, Joint Editorial
AT&T “Close To Home” 3:50
Production Company: Anonymous Content
Director: Frederic Planchon
Director of Photography: Jody Lee Lipes
Executive Producer: Eric Stern
Producer: Paul Ure
Head Of Production/Line Producer: Sean Costelloe, Nirad 'Bugs' Russell
Advertising Agency: BBDO New York
Agency Chief Creative Officer, BBDO Worldwide: David Lubars
Agency Chief Creative Officer, BBDO New York: Greg Hahn
Agency Executive Creative Director: Matt MacDonald
Agency Director of Integrated Production: David Rolfe
Agency Senior Creative Directors: Erik Fahrenkopf, LP Tremblay
Agency Creative Directors: Grant Mason, Kevin Mulroy
Agency Executive Producers: Julie Collins, Dan Blaney
Editor: Rich Orrick, Work Editorial
Cinematography
Under Armour “Gymnastics” 1:30
Production Company: Epoch Films
Director: Martin de Thurah
Director of Photography: Kasper Tuxen
Executive Producer: Melissa Culligan
Producer: Michaela Johnson
Advertising Agency: Droga5
Agency Creative Directors: Alexander Nowak, Felix Richter
Agency Head of Broadcast Production: Ben Davies
Agency Executive Producer: Adam Perloff
Sound Design Companies: String and Tins, Q Department
Post Production Company: Blacksmith
Editor: Leo Scott, Stitch, Cartel
Apple Music “History of Sound” 1:40
Production Company: Stink USA
Director: John Hillcoat
Director of Photography: Nicolas Karakatsanis
Executive Producer: Jeff Baron
Producer: Kathy Rhodes
Production Designer: Jess Gonchor
Advertising Agency: TBWA\Media Arts Lab
Agency Chief Creative Officer: Duncan Milner
Agency Executive Creative Director: Steve Turner
Agency Creative Director: Zach Watkins
Agency Global Director of Content Production: Eric Voegele
Agency Senior Art Director: Danny Duran
Agency Senior Copywriter: Greg Shadwick
Agency Executive Producer: Mike Refuerzo
Agency Senior Producer: Christiana Ladki
Editor: Conor O’Neill, EXILE
Production Design
Apple Music “History of Sound” 1:40
Production Company: Stink USA
Director: John Hillcoat
Director of Photography: Nicolas Karakatsanis
Executive Producer: Jeff Baron
Producer: Kathy Rhodes
Production Designer: Jess Gonchor
Advertising Agency: TBWA\Media Arts Lab
Agency Chief Creative Officer: Duncan Milner
Agency Executive Creative Director: Steve Turner
Agency Creative Director: Zach Watkins
Agency Global Director of Content Production: Eric Voegele
Agency Senior Art Director: Danny Duran
Agency Senior Copywriter: Greg Shadwick
Agency Executive Producer: Mike Refuerzo
Agency Senior Producer: Christiana Ladki
Editor: Conor O’Neill, EXILE
Red Bull “Kaleidoscope” 5:00
Production Company: RSA Films
Director: Ben Scott
Executive Producer: Kai-Lu Hsiung
Agency Creative Director/Lead Designer: Ben Scott
Editor: Matthew Felstead, Big Chop
Animation
Honda “Paper” 2:00
Production Company: RESET Content
Director: PES
Executive Producers: Jen Beitler, Jeff McDougall
Advertising Agency: RPA
Agency Executive VP/Chief Creative Officer: Joe Baratelli
Agency Senior VP/Executive Creative Director: Jason Sperling
Agency VP/Creative Directors: Chuck Blackwell, Ken Pappanduros
Agency Copywriters: Chris Bradford, Joshua Hepburn
Agency Art Director: Laura Crigler
Lead Animator: Eileen Kohlhepp, RESET Content
VFX Supervisor: Kirk Shintani, a52
Editor: Stewart Reeves, Rock Paper Scissors
Bleacher Report “#SportsAlphabet” 2:10
Production Company: Gentleman Scholar
Directors: William Campbell, Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Producer: Nikki Maniolas
Advertising Agency: barrettSF
Agency Creative Directors: Pete Harvey, Jamie Barrett, Brad Kayal
Lead Animator: John-Patrick Rooney, Gentleman Scholar
Designers/Animators: Jordan Lyle, Chris Finn, Sarah Beth Hulver, Macauley Johnson; Gentleman Scholar
Designers: Trevor Conrad, Hana Eunjin Yean, Gentleman Scholar
Animators: Tim Hayward, Mike Tavarez, Gentleman Scholar
Design
Nike “Photosynthesis” :30
Production Company: Dirty Robber
Director: Nick Frew
Executive Producers: Jason Puris, Chris Uetwiller
Producer: Rik Michul
Lead Designer: Ryan Thompson, Coyote Post, Giantsteps
VFX Supervisor/Editor: Nick Frew, Coyote Post
Post Supervisor: Julie Hansen, Coyote Post
New York-Presbyterian “Unmasking a Killer” 1:50
Production Company: MJZ
Director: Fredrik Bond
Executive Producer: Kate Leahy
Advertising Agency: Untitled Worldwide
Agency Creative Directors: Scott Ginsberg, January Vernon
Lead Animator: Blake Guest, The Mill
Senior VFX Producer: Erin Hicke, The Mill
VFX Supervisors: David Lawson, Becky Porter, The Mil
2D Lead Artist: Becky Porter, The Mill
3D Lead Artists: David Lawson, Krystal Sae Eua, The Mill
Lighting Leads: Sean Durnan, Carl Harders, Milton Ramirez, The Mill
Editor: Patric Ryan, Marshall Street Editors
Under Armour “Rule Yourself” 1:00
Production Company: RESET Content
Director/Director of Photography: Wally Pfister
Executive Producer: Jeff McDougall
Producer: James Graves
Production Designer: Krista Gall
Advertising Agency: Droga5
Agency Creative Directors: Alexander Nowak, Felix Richter
Public Service Announcement – Elder Heart “The War At Home”
Next/Mobile – Domino’s “Emoji Ordering”
2 Honors – DDB Spain
Next/Cause Marketing – No Somos Delito (We Are Not a Crime) “Holograms For Freedom”
Next/Experiential – No Somos Delito (We Are Not a Crime) “Holograms For Freedom”
2 Honors – Goodby Silverstein & Partners
Next/Cause Marketing – The Ad Council “I Am A Witness” Next/Social – The Ad Council “I Am A Witness”
2 Honors – Grey
Public Service Announcement – States United Against Gun Violence “Guns With History”
Next/Experiential – State United Against Gun Violence “Guns With History”
2 Honors – Johannes Leonardo
Original Music – adidas Originals “Your Future Is Not Mine”
Agency Art Direction – adidas Originals “Your Future Is Not Mine”
1 Honor –
180LA
72andSunny
adam&eveDDB
Anomaly
barrettSF
BBH
Cohn + Wolfe
The Corner
Deeplocal
ESPNCreativeworks
FCB
Kayser & Co.
Matter Unlimited
RPA
Seiden Advertising
Twofifteenmccann
Untitled Worldwide
Venables Bell & Partners
ABOUT AICP WEEK AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.
ABOUT AICP Founded in 1972, AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry by: disseminating information; representing the production industry within the advertising community in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.
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Paul Marobella, Global Head of WPP Studio X, Host - New York Festivals "State of the Biz"
New York Festivals Advertising Awards and Paul Marobella, unveil the 2026 season of the podcast series “State of the Biz” a sharp, unfiltered look at how creativity, culture, and commerce are colliding in real time. Led and hosted by Marobella, a long-time industry CEO and CMO, currently the Global Head of WPP Studio X, the series cuts through industry noise to explore disruption, hard decisions, and what it takes to build modern brands from the front lines.
For 2026’s launch, Paul leads a powerhouse roster of A-list creative and leadership minds offering sharp analysis and engaging discussions on the full scope of today’s advertising landscape.
Season 2026 of State of the Biz opens with Sean McBride, Chief Creative Officer of Arnold Worldwide. Catch the newest episode HERE.
New episodes featuring trailblazing leaders include:
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