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ALIBI Captures Pulse of Social Justice in Newest Production Music Release
- Friday, Jan. 15, 2021
Conscious Rap Album Features L.Rucus, Trill Lee & TheChemist’s Poignant Track, “I Can’t Breathe,” Among Others
With social justice themes at the forefront of today’s storytelling, ALIBI Music has released powerful, new production music capturing that pulse. The album, Conscious Rap, features deep and thought-provoking lyrics ranging from hopeful and inspiring to hard-hitting and incisive. Instrumentation includes dusty vinyl drum beats, soulful pianos and organs, and intimate lo-fi guitars. Check it out HERE.
Conscious Rap’s lead track is a poignant response to the killing of George Floyd from artists L.Rucus, Trill Lee and TheChemist aptly called “I Can’t Breathe.” After meeting then unsigned L.Rucus at SXSW in 2019, ALIBI’s Head of Sync A&R, Julia Trainor, recognized his talent and had already commissioned him for a few original tracks before he approached her with the especially meaningful song.
“L.Rucus sent us ‘I Can’t Breathe’ just as we were going into production on Conscious Rap, which was going to speak to some of these issues,” Trainor explained. “It was so on-point, so good, we had to include it and make it our lead song on the album.”
Conscious Rap is perfectly suited to thought pieces, documentaries, dramas and any production centered on pivotal moments. In addition to the lead track from L.Rucus-Trill Lee-TheChemist, this album drew inspiration from such influences as Kendrick Lamar, Talib Kweli, Common, Mos Def, Kanye West, Tupac, Killer Mike, Black Thought and Black Eyed Peas, among others.
ALIBI’s production music has been used in the trailers for Netflix’s live-action preschool series, Bookmarks: Celebrating Black Voices, IFC Films’ MLK/FBI and Tyler Perry’s Ruthless, among thousands of others.
Founded in 2011, ALIBI Music is a leading provider of music and sound effects for license in advertising, trailers, promos, programming, video games and all other forms of multimedia content. The company’s expertly curated catalogs are produced and structured especially for storytelling, with high-quality, searchable tracks, alternate mixes and stems delivering clients robust versatility. For more information, please visit www.alibimusic.com or connect via Twitter, LinkedIn, Facebook or Instagram.