Second volume brings new drum types and energy.
Giving users even more ways to trailerize any music track, ALIBI Music has expanded its industry-first toolkit. The company released a second volume of trailer drum overlays – Trailer Drum Overlays 2 – after its clientele of music supervisors and trailer editors raved about the first album and began asking for more. Overlays from ALIBI’s debut release (2023) were used in the official trailers for such notable projects as Saltburn, Migration and The Blacklist, to name a few.
LUSSIER Director of Music Shannon Berry described the first release as “essential to my editors’ cuts” and “a great go-to source for them [that] features a variety of great quality drum hits in various BPMs.” Both albums offer an affordable way to add impact and drama to music tracks.
Trailer Drum Overlays 2 – developed from ALIBI client feedback and needs – features a versatile collection of production cues provided in a range of tempos and designed to augment existing recordings with a heavier, trailer sound. Featuring hip hop, hybrid and modern hits, taikos and stomps, as well as claps and finger snaps, these drum overlays are ideal for a wide range of trailer and promo styles.
“We added taiko drums, and like the first one, we have whoosh claps, but this album gives them a variation for more energy in every BPM,” said composer Kent Carter, ALIBI’s VP, Strategic Initiatives. “It also adds to ALIBI’s other customizable trailer elements like braams, horns and choirs, all of which are easily searchable from our website and extension for Adobe Premiere Pro.”
“Our job here is to help editors,” explained Julia Trainor, ALIBI’s Head of Sync A&R. “Let's give them more of what they like and what they need. I think people that aren't at an editing bay watching trailer editors work don't realize that they are truly music editors. They have 20, 30 lines of audio sometimes that they are mixing and remixing and taking stems and building as they create an audio track for a trailer, so the more elements they have that can help them build it the way they hear the music, the better job they are going to do.”
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More