Union partner and editor Marco Perez brings a restrained, emotionally precise approach to “Sticky Note,” a Super Bowl 2026 commercial that transforms a simple gesture into a powerful act of allyship. Created by VML, the ad was directed by Jake Scott and produced by RSA for Blue Square Alliance Against Hate. The piece follows a Jewish teenager targeted by a slur, only to find support from a Black classmate who replaces hate with a blue square, signaling empathy, shared experience, and resolve. Perez’s work is supported by Union Editorial New York’s team, including Managing Director Caryn Maclean, Executive Producer Melissa Lubin, Assistant Editor Nico Gilmore, Head of Production Lily Hartmann, and Assistant Producer Francesca Raimondi. Finishing was also done at Union Editorial. About The Blue Square Alliance At Blue Square Alliance Against Hate, we are dedicated to combating antisemitism through positive messaging and partnerships. Our initiative, Stand Up to Jewish Hate, is designed to empower both non-Jews and Jews to become defenders and upstanders for the Jewish community. We are passionate about promoting understanding, empathy, and tolerance among different groups, and our ultimate goal is to create a more inclusive and accepting world for all. Show your support today. Post and share the blue square #🟦 Read More