- Wednesday, Nov. 7, 2018
The AMP Awards are back, with a promise to be bigger, badder and louder than ever.
The annual competition honoring excellence in music and sound for brands, sponsored by the Association of Music Producers, is returning in 2019 after a one-year hiatus. News of the return of the AMP Awards was made by Elad Marish, President of AMP’s National Board and Partner & Senior Producer at Swell Music + Sound in San Francisco. The date for the show has been set – Tuesday, May 21, 2019.
An official AMP Awards Call for Entries, which signals the opening of the online entry portal, will be announced in the coming weeks, as will more news and details about the competition, including naming of the AMP Awards Show Chair for 2019.
The 2018 show was cancelled when the AMP Awards venue, the Diamond Horseshoe just off Times Square in Manhattan, abruptly closed its doors a few months before the event date. The AMP Awards committee, after careful deliberation, determined that the feasibility of finding and securing a suitable location on short notice – on top of the volunteer efforts required to organize the entry process, the judging process and the event itself – was impractical. The show was tabled for the year and plans were put in motion to find a new event space the AMP Awards could call home.
For those attending the 2019 AMP Awards, the ‘new’ venue will look familiar: it’s the Diamond Horseshoe, site of the sold-out 2017 AMP Awards, reborn as Sony Hall. Now owned and operated by Blue Note Entertainment Group and sponsored by Sony Corporation, Sony Hall comes equipped with state of the art Sony technologies integrated throughout the venue to deliver an enhanced entertainment experience.
“We’re thrilled to be back with the 2019 AMP Awards and delighted that our highly successful venue for 2017 has returned with new owners, new backing and the very best in sound and picture technology,” says Marish. “It’s going to be a great showcase for the winning work and an even better environment for our attendees to sample some exciting new music. Live entertainment from up and coming artists is a unique part of the AMP Awards experience. It’s why we’ve referred to the AMP Awards as the loudest show in the industry.”
In addition to presenting its signature awards, AMP will induct another iconic brand into its AMP Hall of Fame at event. In 2017 Mars, Inc., was honored for Outstanding Achievement in the Use of Music to Define the Brand. The Hall of Fame designation has been presented to marketers whose use of music and sound has been fundamental to building strong consumer perceptions. Past inductees include Volkswagen, Coca-Cola, McDonald’s, Budweiser, Nike, Chevrolet and Pepsi.
The AMP Awards is the only juried advertising contest to focus on the unique contributions made to the industry by creators and producers of music and sound. Judged by agency, label, publishing and music production professionals, the awards will present trophies in 11 unique categories as well as a Best In Show honor chosen by its Curatorial Committee.
The Association of Music Producers (www.ampnow.com) was founded in 1997 for the purpose of educating its members, as well as the production, advertising and media communities, on all facets of music production, from creation to final use. A national organization, it has chapters in New York and Los Angeles and member representation in cities across the country. From business matters such as production guidelines, composer royalties and music rights agreements to educational seminars, fund-raising events and the industry’s most respected celebration of excellence – The AMP Awards – AMP has turned up the volume on the things that matter most.