The recently announced Aputure INFINIMATs, Sidus One, and Sidus Link Pro will be on display at Hollywood’s premiere tech event; catch daily cinematography and lighting panels with esteemed pros at the Aputure booth and tune in online for the Aputure Crew
Aputure, creators of LED lighting for filmmakers, is excited to showcase its award-winning lineup of professional lighting solutions at the upcoming Cine Gear Expo – LA, taking place at the historic Warner Bros Studios in Burbank, California on June 7th and 8th (Stage 19, booth S9307). In addition to Aputure’s lineup of lighting workhorses used to illuminate the sets of “Dune,” “The Creator,” and “The Last of Us,” the brand new Aputure INFINIMAT line, Sidus One, and Sidus Link Pro–in addition to some soon-to-be-announced gear–will be on display for attendees to see and experience first-hand. Visit the Aputure Navigator to sign up for Cine Gear updates from Aputure and book a demo today.
Follow Online: The Aputure Crew House
During this year’s Cine Gear, Aputure is launching its first-ever Crew House, where six creators will have unlimited access to Aputure gear and free reign to shoot content in their creative styles, light using their approaches to visual storytelling, and speak in their authentic voice while collaborating alongside fellow creators. Tune in online to see what they create at @aputure.lighting.
See at Cine Gear: The Experts on Lighting
On Saturday, June 8th, Tim Kang, Principal Engineer at Aputure and cinematographer by trade, will moderate main programming panel “The Future of Lighting and Collaboration” with Tom Howard, Jeff Webster, and Derek Hoffman (Screening Room 12, 3:45 pm PT – 4:35 pm PT). With an emphasis on the use of emerging technologies in the lighting industry in collaboration with visual effects, this panel will discuss the nuances, nature, and implications of this collaboration on the future of motion picture production.
Cine Gear Expo attendees will also have the opportunity to attend compelling presentations by industry luminaries throughout both show days covering “The Art of” Lighting and Cinematography and “What They Didn’t Teach You in Film School.” Esteemed gaffers Andrew Lock, Luke Seerveld, and John Roche will join for lighting panels, while cinematography panels will feature discussions with Richard Crudo, Christine Ng, and Veronica Bouza. These panel discussions will explore the artistry and technique behind film lighting and the soft skills needed to grow in the industry.
Meet With Aputure at Cine Gear Expo 2024
To book a briefing and product demos with Aputure during Cine Gear 2024, please contact at info below.
About Aputure
Founded in 2005, Aputure is the leading designer of cinema lighting hardware and software, used by millions to tell their story and communicate their creative vision. Only Aputure offers an all-in-one lighting platform that can scale from both indie content creation to the advanced needs of studio technicians. With offices through Asia, North America, Europe and South America, Aputure is an international company and team at the intersection of media and technology, where leading engineers, scientists, artists and designers work together everyday to solve the film industry’s most challenging problems.
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AICP’s Demographic Reporting Initiative Expands Categories To Reflect Client and Agency Requests
AICP has announced that an updated template for its Demographic Reporting Initiative is now available. Originally launched in October of 2021, the Demographic Reporting Initiative allows production companies to provide their advertiser and agency clients with insight into the demographic makeup of the people on the crews of their commercials and brand content. As with version 1.0, the 2.0 iteration was prepared in cooperation with a consortium of industry payroll companies. This updated version of the Demographic Reporting initiative has greatly expanded the listing of gender identity categories, and added the ability for production staff to include their veteran status in the U.S. Armed Forces. These reports will provide AICP member production companies with anonymous and voluntarily provided breakdowns on these demographic categories, which can in turn be shared with agencies and advertisers upon request. More information on the Demographic Reporting Initiative can be found on the AICP website here. The updated Demographic Reporting Initiative framework was revised as a result of a continued push from marketers for this information, noted Sheila R. Brown, AICP’s Vice President, Equity & Inclusion. “The demand for demographic information from marketers directly and their advertising agencies continues to grow,” Brown notes. “As our communities become more diverse, the yearning to know the make-up of the production crews increases. And in our continuing goal to be more inclusive, we also wanted to offer our production crews more options to self-identify. The addition of more gender identity options, and the option to indicate whether an individual is a veteran or... Read More