An image from the new Realtor.com campaign, featuring Elizabeth Banks, edited by Arcade.
NEW YORK & Santa Monica, CA -- (SPW) --
Arcade Editors Jeff Ferruzzo and Dave Anderson have teamed up on a new commercial campaign for Realtor.com via ad agency Pereira & O’Dell/New York. Featuring celebrity Elizabeth Banks, the humorous new spots detail homebuyers dreaming of their favorite features with Realtor.com making their dreams come true. The extensive campaign includes spots for broadcast, online and social media; the commercials for air broke nationwide last week.
About Arcade Bicoastal Arcade Edit is an editorial collective and partnership between Managing Partner Damian Stevens, Executive Producer/Partner Sila Soyer and Editor/Partners Kim Bica, Jeff Ferruzzo, Geoff Hounsell and Paul Martinez. Arcade’s roster of talent also includes notable Editors Dave Anderson, Kyle Brown, Jen Dean, Will Hasell, Sean Lagrange, Nick Rondeau, Greg Scruton, and Brad Waskewich, and Executive Producer Crissy DeSimone. www.arcadeedit.com
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Video Credits
Client: Realtor.com Airdate: May 2016
Agency: Pereira & O’Dell/NY ECD: Dave Arnold Creative Directors: Jake Dubs, Sara Worthington Copywriter: Michelle Lamont Art Director: Alex Parodi Head of Content Production: Tennille Teague Producer: Gabriela Tamariz
Production Company: Dummy Director: Harold Einstein EP: Eric Liney
Editorial Company: Arcade Edit Editor: Jeff Ferruzzo Editor: Dave Anderson Editor: Ali Mao Assistant Editor: Laurel Smoliar Managing Partner/EP: Sila Soyer Senior Producer: Gavin Carroll
Postproduction Company: The Mill Colorist: Gregory Reese
Audio Postproduction Company: Heard City Mixers: Philip Loeb, Evan Mangiamele
Broadcast Spots: Editor Jeff Ferruzzo: “Dining Room,” “Extra Room” Editor Dave Anderson: “Bathroom,” “Closet,” “Deck,”
Online Spots: Editor Jeff Ferruzzo: “Pizza,” “Spidershark” Editor Dave Anderson: “Bunny,” “Pony,” “T-Rex,” “That Guy” Editor Ali Mao: “Childhood Dog,” “Childhood Crush”
Social Content Spots: Editor Dave Anderson: “Go To Sleep,” “Humblebrag,” “Milk,” “Sheep,” “Wake Up,” “Watch,” “Wheel,”
With decades of experience working across multiple facets of filmmaking and talent management, Ezra Burke has arrived at one universal truth: it’s human creativity that makes a film unforgettable. And as a pledge to the entire community of filmmakers everywhere, West Coast Rep firm Content Chemics becomes One of Ones.
The re-brand for the long-standing firm has been a year in the making, sparked by the addition of Sales Rep Sylvia Brach. “When Sylvia and I first met we spent hours sharing stories of our journeys and what inspired us. Our paths into advertising were very different; mine via the feature film world while Sylvia’s came via the agency side. But what we shared was a passionate commitment to working with people who bring out the best in us.”
Energized by this commitment to the creative community, One of Ones have expanded their roster with the addition of four new companies over the past year. Earlier this year Ezra and team re-united with SKUNK founder Matt Factor and director John Hillcoat, followed by the signing of Field Day Sound, the 2025 AdAge Music & Sound Company of the Year. Premiere VFX studio Selected Works joined the roster over the summer. And most recently Ezra and Sylvia have brought on Group Thrpy, the production company founded by Shelby Ross and director Harrison Boyce.
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