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    Home » ArsenalCreative Names Andy Bate as Head of 2D and Lead Visual Effects Supervisor

    ArsenalCreative Names Andy Bate as Head of 2D and Lead Visual Effects Supervisor

    By Asbury PRWednesday, January 13, 2016Updated:Tuesday, May 14, 2024No Comments4460 Views
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    ArsenalCreative is a design driven, multi-disciplinary, content creation studio based in Santa Monica, CA. The company specializes in groundbreaking design, branding, animation, high-end visual effects and finishing for the commercial and entertainment industries. http://www.arsenalcreative.com
    Santa Monica, CA -- (SPW) --
    ArsenalCreative, a leading visual effects and design studio, has announced an expansion of its creative team with the addition of award-winning artist Andy Bate as the head of 2D and lead visual effects supervisor. Formerly a senior flame artist at a52, Bate will lead and continue to elevate the heart of the ArsenalCreative brand with his exceptional talents and industry knowledge.
     
    "Andy is an established artist whose work is timeless," said ArsenalCreative Managing Partner Mark Leiss. "With our recent growth, I felt this was the perfect opportunity to invite Andy on board to continue the excellent work ArsenalCreative is known for. He is exactly the type of talent we have been seeking to drive us to the next level."
     
    Bate is a multi-award winner, garnering an Emmy, Cannes Lion Gold and a Clio Gold for his work on Procter & Gamble's "Best Job." A 15-year plus veteran of the industry, Bate's portfolio also includes some of the most complex campaigns for such renowned brands as Nike, Adidas, Powerade, Xfinity, Microsoft, Hyundai, Verizon and Beats by Dre.
     
    "ArsenalCreative is a proven facility based on the core boutique philosophy of providing the client with a superior experience," said Bate. "With all the support I've received, I know we will be continuing to achieve incredible work."
     
    About Andy Bate
    Bate joins ArsenalCreative after a successful three-year engagement at a52. Prior to that, he began his professional career at The Mill London, and in 2009, transferred to The Mill Los Angeles in a rewarding effort to expand its recently opened West Coast office. Other notable projects Bate has contributed to are on behalf of industry leading agencies, including Wieden & Kennedy, Black Ops, BBDO, CommonWealth, Doner, Mullen, Team One, Saatchi & Saatchi and Publicis.
     
    About ArsenalCreative
    ArsenalCreative is a design driven, multi-disciplinary, content creation studio based in Santa Monica, CA. The company specializes in groundbreaking design, branding, animation, high-end visual effects and finishing.
     
    ArsenalCreative makes one-of-a-kind content for the commercial and entertainment industries. Fiercely collaborative, the studio is committed to providing an unparalleled client experience, pairing veteran creatives with modern technology to deliver premium results. See: www.arsenalcreative.com
     
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    SPW Category:People on the Move
    Tags:Andy BateArsenalCreative



    AI Point Tracking Speeds Up Complex VFX Tracks In Mocha Pro

    Thursday, June 11, 2026
    Boris FX Mocha Pro 2026.5

    Boris FX Mocha Pro, the renowned 2D/3D planar tracking and masking toolkit, launches its 2026.5 release. New precise AI-driven point tracking changes how VFX artists and compositors approach intricate organic mesh tracking and drifting-track cleanups. The robust update also delivers more detailed automated mattes, new export options to better support studio pipelines, and Windows ARM support on the Adobe plugin and standalone application. “With this release, Point Track ML’s AI tracking joins forces with Mocha’s award-winning planar and PowerMesh trackers. This combination lets artists handle the toughest organic shots while retaining the precise control they need to deliver their highest quality work,” says John-Paul Smith, CEO, Imagineer Systems. “Furthermore, by working closely with our partners at Adobe and Microsoft, we’ve brought Mocha to Windows on ARM with full native performance on the newest hardware.” Effortless Tracking Mocha Pro’s PowerMesh tracking, known for capturing subtle warping in surfaces such as skin and cloth, adds Point Track ML. The potent new tracking mode uses advanced AI to analyze tracks across a sequence, unlike traditional point or planar trackers, which rely on frame-based analysis. Its model, trained to ignore occlusions, lighting, and shadows, lets artists quickly tackle previously difficult tasks such as mesh tracking on creased clothing or where hands move over the tracked surface. Point Track ML also tracks surfaces that turn away from and back towards the camera, a behavior that was impossible even with the planar track. Three more tools round out the speedy workflow with a Refine Mode for... Read More

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