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    ArsenalFX Amplifies The ‘One of a Kind’ Abs of Josh Button For Diet Dr. Pepper

    By SPW EditorUpdated:No Comments1981 Views
    Dr. Pepper's "Josh Button" out of Deutsch LA.
    Santa Monica, CA -- (SPW) --

    Visual effects studio ArsenalFX teams up with Deutsch LA to turn up the heat on Diet Dr Pepper’s ‘one of a kind’ taste with a steamy new :30 “Josh Button,” starring the model/actor. The spot features the hunky Button demonstrating the fine art of being burdened with singular good looks as he seductively poses for a beachfront photo shoot.

    Having previously featured “one of a kind” profiles on a prima ballerina, air guitar champ, roller derby queen and a fashion model-turned-boxer, Dr Pepper utilizes this spot to focus on a different brand of talent: being really, really good looking.

    Click HERE to see the spot.

    Credits
    Client: Dr Pepper Snapple Group
    Brand: Diet Dr Pepper
    Title: “Josh Button” :30

    Agency: Deutsch, Los Angeles
    Chief Creative Officer: Mark Hunter
    Group Creative Director: Brett Craig
    Creative Director: Xavier Teo
    ACD, Art Director: Erick Mangali
    ACD, Copywriter: Chris DiNinno, Lehr E. Ryan
    Director of Integrated Production: Vic Palumbo
    Executive Producer: Lisa K. Johnson
    Director of Content Production: Victoria Guenier
    Senior Business Affairs Manager: Ken Rongey
    Directors: Craig Brett, Mangali Erick
    Director of Photography: Greig Fraser
    1st AD: Anthony Dimino

    Editorial: Spot Welders, Santa Monica, CA
    Editor: Patrick Murphree
    Editorial Executive Producer: David Glean
    Senior Editorial Producer: Caroline Wallace
    Editorial Producer: J. Patrick McElroy

    VFX: ArsenalFX, Santa Monica, CA
    Post Executive Producer: Ashley Hydrick
    VFX Supervisor/Design: Lauren Mayer-Beug
    Flame: Mark Leiss, Terry Silberman, Matt Motal
    Designer/Animator: Andrew Schreiber
    Post Producer: Pravina Sippy

    Music: Elias Arts, Santa Monica, CA
    Creative Director: Dave Gold
    Music Executive Producer: Ann Haugen
    Composer: David Wittman
    Music Producer: Kiki Martinez

    Audio Post: Play Studios, Los Angeles
    Mixer: John Bolen

    About ArsenalFX
    Artist owned and operated ArsenalFX is known for the prodigious talent and leading-edge technology. At its new, state of the art Santa Monica headquarters, an expert crew of artists and technicians cultivate a boutique environment. Serving a diverse global clientele in advertising, TV episodic, and film, ArsenalFX’s high caliber creative work earns top awards as well as a devoted client following.

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    SPW Category:Visual Effects and Animation



    Carbon Strengthens Leadership with Key Promotions

    Wednesday, April 8, 2026
    Lauren Defelice, Executive Producer in New York & Matthew McManus, Managing Director in Los Angeles

    Creative studio Carbon has announced two senior promotions, reinforcing its commitment to agility, innovation, and creative excellence across its global studios.
    Matthew McManus has been promoted to Managing Director of Carbon, taking on a global leadership role across all offices. In New York, Lauren DeFelice steps into the role of Executive Producer, returning to her home market after leading production in Chicago.
    McManus brings a bold vision for innovation and a sharper, more agile operating model. In his expanded role, he will lead Carbon’s evolution globally, accelerating strategy, aligning teams, and shaping a more connected, responsive studio. His approach balances new frictionless ways of working with a continued commitment to high-end creative craft, supported by Carbon’s move to cloud-based production, which has increased efficiency, strengthened collaboration across offices, and elevated creative output.
    In New York, DeFelice’s promotion marks a pivotal shift from execution to leadership. A native New Yorker, she returns energized to build on Carbon’s momentum: strengthening client relationships, expanding the roster, and empowering teams to deliver standout work. Her experience across multiple offices gives her a unique, holistic perspective on the business and culture.
    “These promotions mark an important step... Read More

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