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    Home » ArsenalFX Names Sean Starkweather as Creative Director

    ArsenalFX Names Sean Starkweather as Creative Director

    By Asbury PRWednesday, December 3, 2014Updated:Tuesday, May 14, 2024No Comments2713 Views
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    www.arsenalfx.tv
    Santa Monica, CA -- (SPW) --
    ArsenalFX, a leading visual effects post production studio specializing in high-end commercial effects, has named Sean Starkweather as Creative Director. 
     
    "Prior to his start, we had enjoyed working with Sean on some wonderful projects," said ArsenalFX Executive Producer Ashley Hydrick. "Simply put, we were impressed by his ability to introduce a endless stream of creative ideas and solutions. We're very happy to welcome Sean into our family."
     
    As a Creative Director with expertise in the full gamut of commercial production – from the concept and design phases through final finishing – Starkweather says he is excited to be joining ArsenalFX. 
     
    "My goal is to further our reach with clients in the design and graphics sectors," Starkweather said. "We've got an awesome team of artists and producers and I look forward to this new opportunity to work with them on a wide range of projects."
     
    About SEAN STARKWEATHER
    Prior to joining ArsenalFX, Starkweather was a Creative Director at Stardust, finishing some high-profile spots for brands such as Air Jordan, Samsung and Starbucks. Prior to that, he completed creative direction on campaigns for Toyota, Yahoo!, Blackberry RIM, Microsoft, Hyundai, U.S. Cellular and BP. 
     
    He studied Graphic Design at Art Center College of Design in Pasadena.  After graduating in 2006, Starkweather worked as an Art Director and Lead Animator at leading motion design studios in Los Angeles, including Logan and Blind. He also worked on feature film main titles for "Up in the Air" and "The September Issue." 
     
    About ARSENALFX
    Founded in Santa Monica, CA, in 2008 by Mark Leiss, ArsenalFX is an artist-driven, visual effects post production studio set within a boutique environment. The company specializes in commercial finishing. ArsenalFX enjoys a stellar reputation and a diverse global client base, spanning the industries of advertising, motion pictures and television. 
     
    ArsenalFX considers its greatest strength the talent of its award-winning artists and technicians, whose collective years of experience, along with a shared hunger for new challenges, has resulted in an uncompromising standard of excellence. Under Ashley Hydrick's supervision, the ArsenalFX team has the expertise and technology to provide state-of-the-art visual effects for any commercial, TV show or feature film, regardless of its size or location, anywhere in the world. 
     
    Since its founding, Arsenal FX has contributed visual effects to hundreds of commercial spots on behalf of such major clients as Sony, Coca-Cola, Dr. Pepper, Nike, Redbull, BMW, Bud Light, Hyundai, Audi, Lexus, Chevrolet, Mazda, McDonalds, State Farm, U.S. Cellular.
     
    ArsenalFX is located in Santa Monica, California. Phone: 310/453-5400. Website: www.arsenalfx.tv.
     
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    Contact:

    ArsenalFX
    Ashley Hydrick
    Executive Producer
    310/453-5400
    Contact Ashley via email
     

    Contact:

    Media Contact: 
    Dan Harary
    The Asbury PR Agency
    Beverly Hills, CA
    310/859-1831
    Contact Dan via email
     
     

    SPW Category:People on the Move
    Tags:Sean StarkweatherArsenalFXvisual effects



    AI Point Tracking Speeds Up Complex VFX Tracks In Mocha Pro

    Thursday, June 11, 2026
    Boris FX Mocha Pro 2026.5

    Boris FX Mocha Pro, the renowned 2D/3D planar tracking and masking toolkit, launches its 2026.5 release. New precise AI-driven point tracking changes how VFX artists and compositors approach intricate organic mesh tracking and drifting-track cleanups. The robust update also delivers more detailed automated mattes, new export options to better support studio pipelines, and Windows ARM support on the Adobe plugin and standalone application. “With this release, Point Track ML’s AI tracking joins forces with Mocha’s award-winning planar and PowerMesh trackers. This combination lets artists handle the toughest organic shots while retaining the precise control they need to deliver their highest quality work,” says John-Paul Smith, CEO, Imagineer Systems. “Furthermore, by working closely with our partners at Adobe and Microsoft, we’ve brought Mocha to Windows on ARM with full native performance on the newest hardware.” Effortless Tracking Mocha Pro’s PowerMesh tracking, known for capturing subtle warping in surfaces such as skin and cloth, adds Point Track ML. The potent new tracking mode uses advanced AI to analyze tracks across a sequence, unlike traditional point or planar trackers, which rely on frame-based analysis. Its model, trained to ignore occlusions, lighting, and shadows, lets artists quickly tackle previously difficult tasks such as mesh tracking on creased clothing or where hands move over the tracked surface. Point Track ML also tracks surfaces that turn away from and back towards the camera, a behavior that was impossible even with the planar track. Three more tools round out the speedy workflow with a Refine Mode for... Read More

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