- Articles | Series
- Columns | Departments
- Publicity News
- Events Calendar
- PDF Back Issues
- Trending Now
- My Membership
Artifact Studios Hires Industry Vet Haley Moffett
- Monday, Jan. 13, 2020
New Head of Production A Pioneer In Social Impact Branding
Artifact Studios has tapped Executive Producer Haley Moffett to oversee all production and business affairs, and to collaborate with the studio’s teams from Artifact Nonfiction and Uncle Victor to strengthen their capabilities across long- and short-form video content production. She also will help expand their experiential event services and help develop social impact initiatives and content for clients.
Moffett’s career in production and social impact branding spans twenty years, producing commercials and content for brands, music labels and agencies including Google, AT&T, Infiniti, Reebok, Warner Music, Sony Music, Grey, DDB and BBH. She co-founded social impact production company RockCorps where, for eleven years, she led its global production division producing content and large-scale concerts with artists including Rhianna, Maroon 5, Pharrell, Lady Gaga, Snoop Dogg, and Lil Wayne, throughout the US, UK, France, Australia, South Africa and Japan. RockCorps used music to motivate fans to volunteer with local nonprofits in exchange for a concert ticket. Its social impact program brought brands like Coca-Cola and Boost Mobile, together with music fans to make a difference in their communities by volunteering with the Red Cross, Boys and Girls Club of America, and community gardens, schools and parks around the world.
Said Moffett, “The people at Artifact are gifted storytellers, community activists and artists who, because of the cross-disciplinary nature of the studio, are able to engage audiences and communities with content that blends emotion, humor, thought-provoking ideas, and good taste. I love their mission to create content and social impact experiences that bring people together and celebrate the diversity of the human spirit, and am excited to be a part of it.”
“Haley is a great addition to the Artifact family,” says Creative Director Brian Kessler, “her comprehensive experience, commitment to serving clients’ objectives, and unique perspective as a pioneer in social impact branding bring invaluable insight to our creative process. I’m looking forward to working with her to grow our studio as we enter a new decade.”