After 15 years under the Artifact Studios banner, the content production company behind Marvel’s recent social sensation #GrootDanceBomb and Nissan’s award-winning “Back in the Game,” announced today that it has re-launched as Artifact Nonfiction, a full service studio dedicated to creating best-in-class documentary and reality style content for global brands and their audiences. In support of Artifact Nonfiction’s launch, the company has added five acclaimed documentary filmmakers to its diverse in-house roster, launched a new website at and is currently in production on the first project under its new moniker - Harley Davidson: Common Ground - a road trip documentary being made in collaboration with award-winning creative agency Zulu Alpha Kilo.

“Clients focused on purpose-driven and experiential marketing have been approaching us more and more about our documentary capabilities because there’s a real craft to real-life story-telling,” said award-winning filmmaker and Artifact founder David Grabias. “We launched Artifact Nonfiction to provide brand marketers and agencies with high-quality real-life content created by respected documentary filmmakers who have a proven track record of telling true stories that are emotional, informative and grab your attention.”

Artifact Nonfiction’s new filmmakers’ credits include Oscar®-winning documentaries OJ: MADE IN AMERICA and Breathing Lessons; Sundance Film Festival selections Shakespeare Behind Bars and Queen of Versailles; and acclaimed films The Redemption of General Butt Naked and The Internet’s Own Boy: The Story of Aron Swartz, among others. Their collective films cover natural wonders, true crime, controversial figures and other real-life topics that delight, inform, shock and entertain audiences.  Their past commercial work is equally impressive, having promoted such brands as Apple, Adobe, and Coca-Cola.

Following is a list of the talented documentary filmmakers who have joined Artifact Nonfiction and a few of their credits (all of Artifact Nonfiction filmmaker bios can be found on the company’s website, which can be accessed here):

  • John Tran (Waterlife, Standing Waves, Mozartballs, Cheating Death)
  • Nick Higgins (OJ: MADE IN AMERICA, The Lion’s Mouth Opens, First Position)
  • Shana Hagan (Breathing Lessons, Queen of Versailles, Shakespeare Behind Bars)
  • Lincoln Else (Killing the Colorado, The Internet’s Own Boy: The Story of Aron Swartz)
  • Ryan Hill (Inside the Green Berets, The Redemption of General Butt Naked)

Harley-Davidson: Common Ground celebrates Harley-Davidson’s 100th anniversary in Canada, and focuses on a group of riders from around the world who are paired up with Canadians they’ve never met before to travel over 2,000 miles through majestic landscapes and discover Harley’s diverse communities in the cities, small towns and backwoods of Canada.

Artifact Nonfiction’s new website highlights a variety of projects the company has created for corporate and agency clients such as The Walt Disney Company, Bethesda Softworks, TBWA, Anomaly and Deutsch, among others.  A few of the featured campaigns are:

  • Marvel’s #GrootDanceBomb -  A social media campaign that garnered over 5M views and thousands of fan response videos in the first 24 hours.
  • Nissan’s “Back in the Game” - A branded content campaign produced in partnership with TBWA Toronto to shine a light on Canada’s struggling high school football programs and Nissan Canada’s support of 21 teams in need.
  • Shock Top’s “Wedgehead” - A TV commercial and social campaign that aired during the 2016 NFL Playoffs showing what happens when a talking 15 pack of California-brewed wheat beer tries to make friends at the local grocery store.

Artifact Nonfiction (formerly Artifact Studios) was founded in 2001 when documentary filmmaker and video artist David Grabias began collaborating with visionary movie marketers to create television documentaries that entertained and informed while raising brand awareness – now commonly known as Branded Content. Today, the company is a leading provider of documentary style content from episodic documentaries and films to hidden camera and prank videos for clients across entertainment, consumer products, non-profits, and more; and available on all platforms from filmed entertainment to online and mobile.

More information about Artifact Nonfiction can be found on the company’s website -, Facebook page -, Twitter - and LinkedIn