Jordan focuses on the intersection of business acumen and transformative creative to drive the #1 U.S. B2B agency into the future
Bader Rutter announced today David Jordan as its new chief executive officer. Jordan becomes the fourth CEO in the employee-owned agency’s 50-year history succeeding Jeff Young, who will remain chairman of the board of directors.
“David is a dynamic, bold leader with a vision for the future of Bader Rutter and the B2B marketing industry,” Young says. “He fundamentally believes that the creation of the best work starts with profound business knowledge and that Bader Rutter is uniquely positioned to connect business strategy with human insights and creativity to drive client success in a quickly shifting B2B marketing industry.”
Jordan has more than two decades of experience in business and marketing strategy, including holding leadership positions at a private equity family office. In the past five years, Jordan has led growth efforts to strengthen and diversify both Bader Rutter’s client roster and its talent and expertise in the essential industries of agriculture, food and animal care.
“We have the healthiest, most diverse client portfolio in our history with more than $200B in market cap due to our driven, talented team and David’s strategic guidance and leadership,” Young adds. “Today, we represent a client roster spanning agriculture, food, pet care and manufacturing. The agency is in highly capable hands as we move into the future.”
Jordan will lead Bader Rutter while also serving on the executive board of directors for BBN, the world’s largest B2B agency collective. In his role with BBN, Jordan works closely with global marketing leaders across 30 countries and 71 offices that represent more than 500 brands to find ways to solve the complex and ever-evolving needs of clients and the industry.
“Because of my upbringing, I have an unrelenting drive and passion to find unique, future-looking solutions to the biggest problems,” Jordan says. “We don’t necessarily consider ourselves a B2B shop; we’re a business-to-people shop. Discovering new ways to create the most captivating and effective work while being obsessed with our clients’ businesses – that’s how we address the shifting industry landscape in front of us.”
The agency’s focus on captivating, effective work is evident. Bader Rutter recently earned the title of B2B Marketing’s #1 U.S. B2B agency for the third consecutive year. And it continues to pick up high-profile industry awards. Throughout the past five years, the agency has captured more than 140 national and international wins and shortlist recognitions across the top industry awards, such as The Drum, Communication Arts, ANA B2, One Show, Dieline, Effie, Global ACE and Awwwards.
Bader Rutter’s focus on business-building creative can be seen on its website here.
“We’re incredibly proud of our recent wins. Most importantly, because they showcase that creativity solves business challenges,” Jordan adds. “The Bader Rutter team is unafraid to reimagine and push boundaries. And we look for client partners willing to do the same.”
About Bader Rutter
Bader Rutter, headquartered in Milwaukee with an office in Chicago, is a 50-year-old, employee-owned agency. It’s the leading B2B agency in the U.S. with deep expertise in the essential industries of agriculture, food and animal care. It helps drive business success for its industry-leading clients, such as Corteva Agriscience, McCain Foods, Seaboard Foods, Tyson Cobb and Zoetis. Bader Rutter is the largest agency member of BBN, the World’s B2B Agency, representing 30 countries, 71 offices and more than 500 clients from 23 different B2B sectors. See Bader Rutter’s work at www.baderrutter.com.
Stephen Arnold Music Collaborates With WETA to Create a Memorable and Adaptable Sonic Brand
WETA Arts, the award-winning, magazine-style arts and culture series returns for its 10th season on the PBS flagship station with an elegant new sound. The latest collaboration between WETA, PBS’s Washington DC-based flagship station, and Stephen Arnold Music (SAM), the new music package reflects the show’s insightful take on DC’s diverse art scene in an understated and memorable way. “It’s a unique sound,” says WETA creative director Dylan Wilbur. “There’s a lovely calmness to it that perfectly complements the show’s new art deco visual look. I first listened to SAM’s demo while driving in my car. I hit play and instantly fell in love. I thought, wow, that’s beautiful.” WETA Arts is also the first show to leverage WETA’s first ever sonic branding. Created by SAM, the world leader in sonic branding, last year, the classically inspired signature sound is designed to give WETA a unified, instantly recognizable audio identity across each of its sub-brands and all touch points, broadcast and digital. It can be heard in different stylistic and mood treatments in promos, IDs, teasers and other marketing media for WETA PBS, WETA UK, WETA PBS Kids, WETA World, WETA Metro, and WETA Classical. “The sonic branding evokes our values: trust, intelligence, quality and enrichment,” observes Wilbur. “WETA is different from commercial broadcasters in that many of our viewers are also supporters. We wanted to convey the pride of ownership they feel for the station.” WETA’s sonic branding is also integrated into Signal in the Static, a longform spot celebrating the station’s historic leadership in news, documentary and educational programming. Airing in prime time through the fall political season, the spot features clips from... Read More