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BARK BARK Announces Unprecedented Strategic Alliance With Leading Content Producers For Wide-Reaching Branded Content Campaigns
- Tuesday, Feb. 14, 2017
LOS ANGELES, NEW YORK and ATLANTA
Award-winning branded entertainment studio, BARK BARK, (barkbark.com) is excited to announce formal strategic partnerships with many of the industry’s foremost content creators in broadcast and digital entertainment.
Some of BARK BARK’s newly-announced content partners include Cineflix Productions (PROPERTY BROTHERS, AMERICAN PICKERS, FOOD FACTORY, STYLE FACTORY), Den of Thieves (THE VMAS, IHEARTRADIO AWARDS, THE GONG SHOW), Hazy Mills Productions (GRIMM, HOLLYWOOD GAME NIGHT, HOT IN CLEVELAND, THE HISTORY OF COMEDY), Jane Street Entertainment, (CHOPPED, RACHAEL VERSUS GUY CELEBRITY COOK-OFF, SWEET GENIUS), Monami Entertainment (LOVE & HIP HOP, MONEY. POWER. RESPECT., LEAVE IT TO STEVIE, MICHELLE MY LIFE), North South Productions (IMPRACTICAL JOKERS, SAY YES TO THE DRESS ATLANTA), Nuyorican Productions (WORLD OF DANCE, THE FOSTERS, SHADES OF BLUE) and Pilgrim Media Group (THE RUNNER, FAST & LOUD, WICKED TUNA, GHOST HUNTERS, WELCOME TO SWEETIE PIE’S).
BARK BARK’s record of delivering marketing content now encompasses a powerful network of partners that cover every entertainment genre and demographic with global impact and multi-platform reach. This growing alliance of experts unites development, production, marketing, and digital teams with a single point of service via BARK BARK to lead entertainment initiatives and achieve measurable results.
Brian Tolleson, former MTVN Executive and BARK BARK’s Head of Content explains, “Content marketing’ and ‘Branded Content’ have unfortunately become icky buzzwords, which is a shame because we have this effective medium to deeply connect with consumers in our over-stimulated world.”
Tolleson, careful to avoid the hype, himself, continues, “We certainly aren’t the only team delivering branded content, nor is branded content a new trend; in fact, that’s how the very origins of broadcast and digital entertainment were funded. But as brands and agencies build internal content teams that can’t always be genre experts, and as every marketer struggles with process and access for creating effective content, we’re here with a powerful, proven solution for any advertiser.”
Working hand-in-hand with marketers, distributors and its new collaborative partnerships, BARK BARK’s multi-office studio is able to deliver expertise at an intensified scale with the world’s leading content creators who are authentically reaching millions of viewers every day.
Pilgrim Media Group CEO Craig Piligian remarks, “We’ve been fortunate at Pilgrim to continue to create and produce a wide range of compelling content in multiple genres for an array of networks. Still, it’s a challenging time in our business as audiences have more choices than ever and more ways to consume their favorite content, so alliances with brand experts like BARK BARK become a critical part of the package.”
“A successful brand partnership is the holy grail for producers as we all work to attract viewers transitioning to new platforms for their entertainment,” notes Charles Tremayne, President, Cineflix Productions. “At Cineflix we are excited to be partnering with the BARK BARK team who really understand these relationships so we can use our expertise in transactional, factual and lifestyle programming to produce first-class entertainment which reflects the brand images of our clients.”
Driving diversity with its partners is a key goal for BARK BARK, who has been a certified diverse supplier for over 10 years. “Among our partners, we have assembled an incredible range of genres and voices, from lifestyle to game shows, from action-packed docu-series to scripted dramas. We’ve engaged successful creators who run women-owned and minority-owned businesses. Diversity is crucial as we work with our clients to deliver and activate global audiences.”
For over a decade, BARK BARK has produced branded content and managed the marketer/content creator translation gap for broadcast, digital, social and VR/AR but is not involved in distribution or media end of the equation. This, Tolleson believes, is most effective in the hands of clients.
“The majority of brands, agencies, media agencies and distributors are wise experts at targeting their consumers, their audiences, even as those audiences are constantly in motion,” concludes Tolleson. “We’re not competing in media placement, distribution or buying. To get that right is its own full-time job. Where we excel is partnering with media, marketing, agency and creative teams to activate their consumer insight and delivering the effective, entertaining content needed to move targeted audiences to action.”
With offices in Los Angeles, New York, and Atlanta, BARK BARK works nationally and internationally for clients around the world. Find out more at barkbark.com/partners.