BARU Marketing + Media, an integrated marketing and media agency, has launched a new consulting division, ATTUNE Insights.

ATTUNE’s focus is on driving audience-inclusive strategies for today’s culturally diverse marketplace with an emphasis on the intersection of business and digital technology.  ATTUNE’s practice areas currently include: Emerging Trends & Insights, Market Entry Guidance, Revenue Enhancement and Cultural Intelligence.

Amidst digital advancements and rapidly growing diverse populations, the ATTUNE team will help clients keep pace and identify growth with an array of data analytics and strategic solutions across the dynamic cultural landscape. Elizabeth Barrutia, a 20 year veteran and established marketing and media thought-leader, will serve as ATTUNE’s Principal Consultant.

BARU has long-provided strategic insight to major brands in entertainment, retail, packaged goods and spirits. The recent demand from clients to stay ahead of evolving cultural shifts and narratives necessitated the need to build out a separate consulting unit.  With the agency’s recent growth fueled by an AOR win for Treasury Wine Estates and breakthrough digital campaigns for Viacom and NBC/Universal, the timing proved to be ideal for launching ATTUNE Insights as a separate and dedicated division.

 “The face of the American consumer is rapidly changing and the growing market need for an “audience-inclusive” approach prompted the launch of our dedicated consulting division,” said BARU CEO and ATTUNE Principal, Elizabeth Barrutia. “We are among the very few who have the insight and experience to help C-suite clients innovate and bridge the cultural divide.”

ATTUNE Insights is a consultancy creating audience-inclusive strategies for today’s marketplace.  With an emphasis on digital, technology and innovation, ATTUNE helps brands in a wide range of industries discover new growth opportunities amidst shifting consumer trends and demographics.

About BARU
BARU is an integrated marketing and media agency specializing in audience-inclusive brand building.  The agency has well-established expertise in entertainment, travel & leisure, food & beverage, kids & family and financial services.  BARÚ accounts include: Treasury Wine Estates, Del Real Foods, AAA, Viacom, Warner Bros., Walt Disney, ABC, Universal Studios Hollywood, PBS, and many more.