To build anticipation for Fanatics Fest’s Disney Fan Draft, Fanatics Fest launched its teaser campaign for a Disney x NFL collaboration with Champion through an unexpected crossover between two of the world’s most recognizable icons.
The campaign opened with NFL Commissioner Roger Goodell receiving a surprise video call from Mickey Mouse, teasing the collaboration without revealing the full collection that was made available exclusively at Fanatics Fest. Released across broadcast and social, the spot promoted the Disney Fan Draft, held exclusively at Fanatics Fest in New York City on July 16.
“Fanatics Fest is all about creating moments fans never expected to see. The Disney Draft brings together the NFL, Disney, Champion and Fanatics Fest in a way that could only happen here, giving fans another unforgettable experience to talk about long after the weekend.” said Lance Fensterman, CEO of Fanatics Events.
Fanatics partnered directly with Bayonet Media to produce the campaign, with sister company Chop Shop Post providing editorial and post production through an integrated production-to-post workflow. Directed by Joe Vella, the campaign pairs Goodell’s understated performance with an official Disney performance by Mickey Mouse to create a memorable reveal.
“Roger Goodell and Mickey Mouse aren’t an obvious pairing, which is exactly why it works. The best ideas bring unexpected worlds together, and the Disney Draft is a playful example of the kind of storytelling Fanatics Fest is built to create.” said Matthew Low, Creative Director.
“Roger was incredibly self-aware and leaned into the joke immediately. He played the conversation with Mickey Mouse as if they were longtime friends. That commitment made the spot feel authentic,” said Joe Vella, Director.
“Fanatics had a great creative idea and needed a nimble team that could move at the speed of the campaign. By combining BayonetMedia and Chop Shop Post, we became an extension of their team and brought the spot from production to final delivery in just a few days,” said Kevin Grazioli, Producer and Partner at Bayonet Media.
