Bayonet has named Outside In Creatives as its East Coast representative, expanding the studio’s reach across agencies, brands, and entertainment partners looking for collaborative, story-driven production support.
Known for its work across commercial production, original content, and branded entertainment, Bayonet has built a reputation for integrating seamlessly with internal creative teams. Whether joining a project at the concept stage or stepping in during production, the studio works as an extension of agencies, marketing departments, and network teams, bringing together creative development, production, and post under one roof. Through its in-house editorial division, Chop Shop Post, Bayonet carries projects from initial idea through final delivery with a streamlined, collaborative approach.
In addition to its commercial work—where the studio is known for tabletop, lifestyle, and comedy-driven campaigns—Bayonet continues to expand its content development slate, creating original documentaries, episodic programming, and branded entertainment designed to help clients build lasting audience engagement. As brands increasingly invest in owned intellectual property and entertainment-first storytelling, Bayonet offers creative partners experience developing ideas that live across broadcast, streaming, digital, and social platforms.
“We’ve always believed the best partnerships are built on trust and collaboration. Kelly and the team at Outside In understand how we work and how today’s clients approach creative services. Together, Bayonet and our in-house post studio, Chop Shop, give creative partners a seamless path from concept through final delivery. We’re excited to expand our reach on the East Coast with a partner who shares that mindset.” — Kevin Grazioli, Executive Producer & Partner, Bayonet and Chop Shop
Outside In Creatives was founded to help agencies and brands discover highly specialized creative partners that can plug into existing teams without adding unnecessary layers or overhead. The partnership reflects a shared philosophy that great creative work comes from building the right team for each challenge, rather than forcing every project through the same production model.
“Bayonet is exactly the type of company we love representing,” said Kelly Carson, Founder of Outside In Creatives. “They’ve built a studio that can flex with the needs of today’s clients. They can develop original IP, produce national campaigns, support agency partners, or simply become an extension of an in-house team. Their model mirrors the way brands are creating content today, and we’re excited to introduce them to new partners throughout the East Coast.”
