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    Home » BBDO Canada and Apple Take Top Spots In The One Show 2023 Global Creative Rankings

    BBDO Canada and Apple Take Top Spots In The One Show 2023 Global Creative Rankings

    By The One ClubWednesday, May 24, 2023Updated:Tuesday, May 14, 2024No Comments2525 Views
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    Rankings also unveiled by country and region for companies, individuals, and work.

    NEW YORK -- (SPW) --

    Based on point totals for wins in The One Show 2023 announced last week during Creative Week in New York, BBDO Canada Toronto and Apple are among the leaders in The One Show 2023 Global Creative Rankings.

    BBDO Canada Toronto is the world’s top-ranked agency this year, winning two Best of Disciplines (in Experiential & Immersive and Radio & Audio), and taking home nine Gold Pencils, two Silver, three Bronze and two Merits.  All of the wins, working with TA2 Sound + Music Toronto, were for “Missing Matoaka” on behalf of Muskrat Magazine. 

    Apple comes out of The One Show 2023 as the highest-ranked brand and brand-side agency.  Driving the strong performance was Apple London with Apple Cupertino winning The One Show 2023 Best of Show and Best of Discipline in Brand-Side/In-House for “The Greatest”.

     

    Highlights of The One Show 2023 Global Creative Rankings are as follows (click the category links to view the full list for each):

    The One Show 2023 Agency Rankings

    1. BBDO Canada Toronto

    2. FCB New York

    3. TBWAMedia Arts Lab Los Angeles

    4. Area 23 New York

    5. BETC Paris

    6. Wieden+Kennedy Portland

    7. Ogilvy Group Thailand Bangkok

    8. Virtue Copenhagen

    9. Ogilvy Honduras Tegucigalpa

    10. Ogilvy UK London

     

    The One Show 2023 Independent Agency Rankings

    1. Wieden+Kennedy Portland

    2. Rethink Toronto/Montréal/Vancouver

    3. We Believers New York

     

    The One Show 2023 Brand-Side Agency Rankings

    1. Apple Cupertino

    2. Apple London (tie)

    2. Squarespace New York (tie)

     

    The One Show 2023 Brand Rankings

    1. Apple

    2. Muskrat Magazine

    3. Burger King

     

    The One Show 2023 Non-Profit Client Rankings

    1. Grupo Estratégico PAE

    2. Women in Games

    3. Canadian Down Syndrome Society

     

    The One Show 2023 Brand Parent Company Rankings

    1. AB InBev

    2. Unilever

    3. RBI

     

    The One Show 2023 Production Company Rankings

    1. Smuggler New York

    2. 14 al Centro LATAM Tegucigalpa

    3. Factory01 Bangkok

     

    The One Show 2023 Music & Sound Company Rankings

    1. TA2 Sound + Music Toronto

    2. JSM Music New York

    3. Pickle Music New York

     

    The One Show 2023 Agency Network Rankings

    1. Ogilvy Group

    2. FCB

    3. DDB Worldwide

     

    The One Show 2023 Independent Agency Network Rankings

    1. Wieden+Kennedy

    2. Rethink

    3. Serviceplan Group

     

    The One Show 2023 Agency Holding Company Rankings

    1. Omnicom Group

    2. WPP

    3. Interpublic Group

     

    The One Show 2023 Highest Ranked Work

    1. “Missing Matoaka” by BBDO Canada Toronto with TA2 Sound + Music for Muskrat Magazine

    2. “The Greatest” by Apple London with Apple Cupertino for Apple

    3. “McEnroe vs McEnroe” by FCN New York for AB InBev/Michelob ULTRA

     

    The One Show 2023 Country Rankings

    1. United States

    2. Canada

    3. United Kingdom

     

    The One Show 2023 Region Rankings

    1. North America

    2. Europe

    3. Asia Pacific

     

    The One Show 2023 Regional Agencies of the Year are as follows (click the region to view the full list).

    • Asia Pacific Agency of the Year: Ogilvy Group Thailand Bangkok
    • Europe Agency of the Year: BETC Paris
    • Latin America Agency of the Year: Ogilvy Honduras Tegucigalpa
    • Middle East & Africa Agency of the Year: ‿ and us Dubai
    • North America Agency of the Year: BBDO Canada Toronto 

    The One Show 2023 Global Creatives of the Year, listed at the agencies where they worked when the winning entries were produced, are as follows (click the link for each category and individual to view the full list).

    The One Show 2023 Global Creative Rankings (individuals)

    • Creative (overall): Danilo Boer, FCB Global
    • Chief Creative Officer: Danilo Boer, FCB Global
    • Executive Creative Director: Jason Graff, Area 23 New York
    • Group Creative Director: David Adler, Area 23 New York
    • Art Director: Olga Netaeva, BBDO Canada Toronto 
    • Copywriter: Hailey Ireland, BBDO Canada Toronto
    • Director: Julián Maira, 14 al Centro LATAM Tegucigalpa
    • Chief Marketing Officer: Benoit Garbe, AB InBev

    Using dropdown menus, the rankings can be viewed by Agency, Independent Agency, Brand-Side Agency, Brand, Non-Profit Client, Brand Parent Company, Production Company, Music & Sound Company, Agency Network, Agency Holding Company, Highest Ranked Work, Country, Region, and Creatives.  Rankings can also be viewed globally, and by region and country.

    The One Show 2023 Global Creative Rankings methodology
    Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows: Gold Pencil 45 points, Silver 21, Bronze 9, Merit 3, Fusion, SDG and Green Pencil 90 each, Penta Pencil 150, Best of Discipline 90 and Best of Show 135.  

    If the same entry wins multiple awards within a discipline, the points for the highest award in that discipline is counted towards “of the Year” awards.  Points are only awarded to agencies listed as Primary and Secondary on entries.  If several agencies are listed under Primary and Secondary, the points are divided among them.  

    All One Show 2023 Gold, Silver, Bronze Pencil and Merit winners were announced last week during Creative Week in New York.  A total of 20,166 pieces from 69 countries and regions were entered in The One Show 2023.  Agencies, studios, brands, production companies and designers in 54 countries and regions were awarded 210 Gold Pencils, 200 Silver, 238 Bronze, and 1,172 Merits. 

    Awards shows produced by The One Club for Creativity each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while ADC Annual Awards juries maintain the show’s long-running concentration as the champion for craft, design and innovation.

    The One Club for Creativity, producer of The One Show, ADC Annual Awards, ONE Asia Creative Awards, Type Directors Club competition, TDC Ascenders, Young Guns, and more, is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community.  Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.  

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    SPW Category:Advertising Agency News
    Tags:advertising agenciesCreative RankingsThe One ShowThe One ClubCreative Week



    Highly Accomplished Production Executive Madeline Saloga Lands Senior Producer Role with Rapidly Evolving Dictionary Films

    Monday, November 17, 2025
    Dictionary Films Senior Producer Madeline Saloga.

    Dictionary Films, the integrated production arm of Cutters Studios, is very proud to announce that highly accomplished production executive Madeline Saloga has joined the rapidly evolving company as Senior Producer. The announcement was made by Dictionary’s Managing Director Brian Smego. For Dictionary, Smego’s arrival in 2023 was heralded as the start of a new era. Today, the transformations he has accomplished – all aimed at meeting client needs in fresh, forward-thinking ways – are paying off big-time. Changes include transitioning from a traditional roster of directors and building a collective of artists that cover every aspect of production. By Smego’s account, he and his team have also brought in cutting-edge AI artists, content creators, and experiential directors, and built new workflows aimed at creating top-quality work intelligently, efficiently, and cost-effectively. Across the operation, this groundbreaking work absolutely paved the way for the addition of Saloga. “Madeline brings a wide range of experience from her time on the West Coast,” Smego began. “From our very first conversation, her energy and passion for creating outstanding work – and her sharp eye and dedication to discovering fresh, diverse talent – really stood out. Madeline’s unique skill set and fresh perspective are sure to accelerate our evolution.” Having co-founded LA-based Process Artists Management in 2024, Saloga also served its industry-leading clientele as Artists Manager. Through those experiences helping to build a company from the ground up, and representing directors, editors, and VFX studios while developing direct-to-brand strategies, her abilities to balance artistry, collaboration, and innovation soared. Previously the Partner Manager... Read More

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