- Monday, Apr. 16, 2018
BBDO New York leads the world in finalists entries from a single agency office in the 45th annual One Show. The news was announced by The One Club for Creativity, the world's foremost non-profit organization celebrating creative excellence in advertising and design.
BBDO New York has 68 finalist entries, including 10 for Downtown Records “Live Looper” featuring the band the Academic and eight for P&G “The Talk”.
Ogilvy & Mather, Chicago has 34 finalists, including 16 for SC Johnson “Kiwi Portraits Completed” campaign and individual ads. Wieden+Kennedy, Portland has 33 finalists, including 11 for a variety of KFC work and eight each for Old Spice and Nike entries.
Other agency offices with the most One Show finalists entries are Dentsu Tokyo with 32, McCann New York with 29, Droga5 New York with 25, Jung von Matt in Hamburg and DDB Paris both with 21, and AlmapBBDO, São Paulo and DAVID Miami with 20 finalists each.
The entry collecting the most One Show finalists is SC Johnson “Kiwi Portraits Completed” campaign and individual ads by Ogilvy & Mather, Chicago with 16 spots.
Droga5 New York’s “The Truth is Hard to Find” campaign and ads for The New York Times picked up 14 finalists, while McCann New York’s “Fearless Girl” for State Street Global Advisors has 13 finalists spots. Both Cossette Toronto’s “SickKids VS” work for SickKids Foundation and DAVID Miami’s “Google Home of the Whopper” for Burger King have 11 finalist spots.
This year’s One Show has 1,643 finalists representing 42 countries, selected from 19,800 total entries. The US has the most finalists with 669, followed by the UK with 117, Japan with 94, Canada with 86, Germany with 78, Brazil with 70, France with 65 and Australia with 59.
To view the complete list of The One Show 2018 finalists by discipline, please visit http://www.oneshow.org/finalists/2018/
The One Club for Creativity awards shows each have their distinct focus. The One Show focuses on creativity of ideas and quality of execution, while the ADC Annual Awards maintains its historical concentration on craft, design and innovation.
This year’s winners will be announced on two nights of The One Show during The One Club for Creativity’s Creative Week, May 7-11, 2018 in New York City. (http://www.oneclub.org/creativeweek/).
The first night of The One Show, covering Branded Entertainment, Design, Direct Marketing, Health, Wellness & Pharma, Intellectual Property, Moving Image Craft, Public Relations, Responsive Environments and Cultural Driver will be Wednesday, May 9, 2018, 6:00 pm-12:00 am at the Ziegfeld Ballroom, 141 West 54th St.
The second night of The One Show, awarding work in Cross Platform, Film, Interactive, Mobile, Print & Outdoor, Radio, Social Influencer Marketing, Social Media, UX / UI, Penta Pencil, Best of Show and other special awards, takes place on Friday, May 11, 2018, 6:00 pm-2:00 am at Cipriani, 55 Wall St.
The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes the ADC 97th Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).
The One Club for Creativity, producer of the prestigious One Show, ADC Annual Awards, Creative Week and Portfolio Night, is the world's foremost non-profit organization recognizing creative excellence in advertising and design. The ADC Annual Awards honors the best work across all disciplines, including Advertising, Interactive, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.