In a dramatic departure from traditional sports marketing, the NHL’s newest franchise, the Utah Mammoth, has launched a cinematic brand film that trades traditional sports tropes for something that leans into myth, mystery, and mountains. Directed by Zeppelin Zeerip of Salt Lake City-based production company Field Work Creative, the piece introduces the Mammoth not just as a team, but as a legend awakening in the Utah mountains. Click here to watch the new Utah Mammoth launch spot. “This wasn’t just a rebrand or a promo piece,” says Zeerip. “It was the birth of an NHL identity — and they needed a production partner who could move fast, push creatively, and carry some weight, literally. When they called, we jumped in with both feet.” Crafted in close collaboration with the Utah Mammoth’s internal marketing team, the film blends suspense, folklore, and visually rich storytelling to capture the cultural moment of hockey's arrival in Utah, positioning the Mammoth brand as something much deeper: a presence that has always been here, waiting to emerge. Zeerip, known for his roots in outdoor filmmaking, brought an atmospheric, cinematic tone to the project, which marks a striking pivot from the usual fast-cut, high-intensity norm of sports hype videos. Zeerip, instead, tells a masterful multi-leveled story in just 90 seconds that follows a group of kids exploring a history museum, as well as a hiker uncovering a tusk deep in a cave. Those two stories collide with a third of a mammoth itself stirring back to life from under the arena ice. The final shot, designed to evoke awe and scale, shows a tusk bursting through the ice,... Read More