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    Black Label Content Founder Joseph Uliano & Director Paul Feig Bring The Laughs With A Touch Of Hollywood Flair In ABC’s 2018 Oscars Campaign

    By HYPEUpdated:No Comments6540 Views
    An image from the new Oscar Promo campaign for 2018 from Black Label Content.
    LOS ANGELES -- (SPW) --

    With the highly-anticipated 90th Oscars telecast airing on March 4th, 2018 on ABC, Black Label Content Founder/Executive Creative Director Joseph Uliano and Director Paul Feig bring the laughs with a touch of Hollywood flair in ABC’s 2018 Oscars campaign. The spot comically highlights the infamous misreading of last year’s “Best Picture” winner and host Jimmy Kimmel’s Return to the Oscars, featuring Warren Beatty with Kimmel at the center. This marks the third collaboration between Fieg and Uliano on the Oscars campaigns (Ellen in 2014, Jimmy in 2017, Jimmy in 2018). This also marks the 7th consecutive Oscars campaign by Black Label Content.


    Click view the 2018 Jimmy Returns spot: https://vimeo.com/252424243

    • Click view the 2017 spot: https://vimeo.com/213021625
    • Click view the 2015 spot: https://vimeo.com/202119401

    Screenwork Credits for 2018 Jimmy Returns

    Client: ABC’s Oscars®

    Spot Title: “Jimmy Returns”

    Network: ABC

    Executive Vice President, Entertainment Marketing: Rebecca Daugherty
    Senior Vice President, Creative: Jill Gershman
    VP, Production: Bob Schefferine
    Director of Production: Chris O’Hara
    Director Design: Lucas Aragon
    Lucas Aragon: Kevin Anderson
    Associate Director, Special Projects & Production: Sandy Christmas
    Sr. Manager of Production: Meg Tyra
    Sr. Manager of Post Production: Steve Burch
    Manager of Production: Christine Sparks
    Pilot Creative Director: Brenda Lau
    Editor: Carlos Almonte 

    Production Company: Black Label Content 

    Director: Paul Feig
    Founder/ Executive Creative Director: Joseph Uliano 
    Producer: Norm Reiss
    Director of Photography: Autumn Durald 
    Production Design: Patrick Lumb

    About Black Label Content
    Black Label Content is an award-winning creative content studio focused on intelligent, strategic storytelling, helping clients translate complex ideas into creative messages in a trans-media world. BLC collaborates with brands to create engaging and artful connections with consumers through memorable experiences. A creative services collective, the company considers ideation, live action and production their wheelhouse, with beautiful finishing and post production being their sweet spot. BLC’s talent pool is deep and consists of some of the most accomplished creatives and directors in Hollywood.  blacklabelcontent.com

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    Colleen O'Mara
    Hype
    (310) 839-9834
    Contact via email
    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:Black Label ContentDirector Paul FeigOscar Promo CampaignCreative Director Joseph Uliano



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    Friday, June 13, 2025
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