- Monday, Jan. 22, 2018
Black Spot and Universal Kids created a new winter wonderland anthem spot that is magical and very danceable.
Black Spot and Universal Kids designed a dazzling world complete with a blue crystal forest, custom-designed costumes, atmospheric lighting, Ruth B.’s upbeat track “Young,” and adorable, energetic kids.
The focus was on every detail – from casting and set design to art direction and lighting – to create this stunning footage.
Black Spot’s Executive Producer Carla Sacks comments: “We had a great collaboration with the Universal Kids team. And knew we would make something special here. Strong production design, the right casting, stylists who were ready to hand-sew for a custom wardrobe. We all worked together to bring a little magic to the screen.”
With Black Spot’s Senior Editor Ben Whitten and Vranizan Design at the wheel, the post-production team got to work, creating a full campaign that included anthem spots, network IDs, and bumpers, plus a full network toolkit.
Said Whitten, “This is just the kind of challenge we love. Everyone pulled together to show the joy in every frame, and we were thrilled to have a collaborative client with a clear vision in the process.”
About Black Spot
Based in Soho, Black Spot is a creative content agency. It offers award-winning ideation, strategy, and production to completion, editorial, design and in-studio services. Black Spot’s talented Creative Directors, Producers, Writers, Editors and Designers have won the gamut of accolades on behalf of clients such as NBC-Universal, USA Network, Syfy, Bravo, Nickelodeon, Comedy Central, BET, Spike, Food Network, PBS, IFC, Sundance and TBS.
Jim Fitzgerald, Vice President, Creative and Director for the shoot
Luciano Tapia, Creative Director
Debra Mower, Senior Director of Production
Oren Popovsky, Senior Executive Producer
Ryan McLaughlin, Post Producer
John Laskas, Partner, Creative
Carla Sacks, Executive Producer
Erin Gillette, Line Producer
Alex Pacion, Art Director
Matt Santos, Director of Photography
Ben Whitten, Senior Editor
Nick Vranzian, Senior Designer