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    Home » Boris FX Optics 2024 Brings Cinematic Eye-Candy To Adobe Photoshop

    Boris FX Optics 2024 Brings Cinematic Eye-Candy To Adobe Photoshop

    By Boris FXFriday, September 15, 2023Updated:Sunday, July 7, 2024No Comments2449 Views
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    Boris FX Optics

    The new release of the affordable editing and photo manipulation plugin created by Academy Award-winning artists is now available.

    BOSTON -- (SPW) --

    Boris FX Optics makes it simple to transform photos and still images into mesmerizing works of art from the fantastical to glossy. The 2024 release includes over 180 effects, powerful masking tools, and thousands of presets. One license gives users access to the Adobe Photoshop and Lightroom plugin and a standalone application.

    “We built Optics to give photographers and digital artists access to the same high-end photorealistic effects used by the professional visual effects community,” says Boris Yamnitsky, president and founder of Boris FX. “Since its inception in 2020, Optics has featured lens flares, lights, and distortion effects from our Emmy Award-winning Sapphire collection. Over the years, it has grown to include Continuum’s powerful Particle Illusion and skin smoothing/retouching tools. The new release gives users eight more effects and tons of presets from two of the post-production industry’s most widely used plugins.” 

    “What I love most about using Particle Illusion in Optics is that because it’s a particle generator, I know that what I create with it will be unique to my image,” comments award-winning digital creator/toy photographer Jesse Feyereisen. “It can’t be found in anyone else’s shot, unlike a piece of stock photography or footage you may see repeatedly in other projects. Yours will truly be a one-of-a-kind effect.”

    “There’s very little that can get me as excited as hearing there’s a new version of Optics coming out. Then I got to play with it and found it’s every bit as fun as I’d hoped,” notes Sean McCormack, photographer and writer for Digital Camera World and Kelby One.  “Ever evolving Smoke and Fog? Yes, please! Orbs to beat any out-of-focus shot I’ve intentionally taken? Yay! Prisms that give the effect I want without getting cramps in my hand? Oh my. And that’s just the start. Boris FX must be reading my mind because they're giving me all the tools I love to play with but as digital effects to endlessly refine. Heaven.”

    What’s New in Optics 2024
    Digital artists looking for greater cinemagraph flexibility can control the visibility of Particle Illusion’s animated particles using an Optics mask. Particles are visible within the mask or appear and emanate outwards depending on the user’s chosen masking method.

    The S_PrismLens filter from Boris FX Sapphire creates cinematic and dreamy looks by replicating shooting through a physical glass prism.

    The S_UltraGrain filter from Boris FX Sapphire allows photographers/photo editors to instantly add accurate film and camera grain to images, including classic film stocks and modern production cameras (Arri, Alexa, Red, Canon, and Sony).

    Five stylistic filters from Boris FX Continuum deliver atmospheric glows, smoke & fog, orbs, prismatic color aberrations, and illuminated LED looks. 

    Magic Sharp from Boris FX Continuum makes it easy to enhance details while minimizing artifacts associated with traditional sharpening tools. 

    Optics 2024 adds 100+ additional drag-and-drop presets based on popular filters: beauty retouching, chromatic aberration, digital damage, glows, grunge, lens flares, light leaks, Particle Illusion, and more. 

    Pricing
    Optics is available as a low-cost subscription ($9/month or $99/year), perpetual license ($149), or upgrade & support plan ($49/year) on Windows and macOS platforms. 

    Customers on active Optics subscriptions or upgrade & support plans receive the new 2024 release as a complimentary update.

    Learn more about Boris FX Optics.

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    Jessie Electa Petrov
    Director of Marketing
    Boris FX
    (617) 451-9900
    Contact via email
    SPW Category:Production and Post-Production Products and Services
    Tags:borisfxpluginVFXphotoshopphotography



    2025 Look-Back: Methods & Madness Marks Breakout 2025 With Standout Commercial Work Across Genres And Brands

    Monday, December 15, 2025
    Among Methods & Madness notable achievements in 2025 was its long-form branded content film for Samsung, via Edelman directed by Casey & Ross, the founding duo behind Methods & Madness.

    2025 proved to be a landmark year for Methods & Madness, the full-service production studio known for championing visionary artists who push creative boundaries, founded by directors/partners Casey Lock and Ross Zuchowski. With a diverse slate of projects spanning long-form documentary storytelling, mockumentary-style comedy, and music-driven advertising, the studio showcased its range, agility, and creative problem-solving across some of its most ambitious assignments to date.
    “This year was an important year in the growth of Methods & Madness,” Zuchowski says. “Despite many challenges, both within the industry and with the economy overall, we were able to do some amazing work for clients who recognize the creative value we bring. We’re looking for more of that in 2026.”
    This year was an important year in the growth of Methods & Madness. Despite many challenges, both within the industry and with the economy overall, we were able to do some amazing work for clients who recognize the creative value we bring. We’re looking for more of that in 2026.
    – Ross Zuchowski, Co-Founder/Director Methods & Madness
    Branded Content Continues To Surge Among the company’s most notable achievements was its long-form branded content film for Samsung (via Edelman), spotlighting Renata Koch Alvarenga, a young leader fighting for climate justice in Brazil. Directed by Casey & Ross, the founding duo behind Methods & Madness, the piece blends cinematic documentary storytelling with an intimate, community-rooted perspective — anchoring Renata’s voice at the... Read More

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