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    Home » Boris FX Optics 2024 Brings Cinematic Eye-Candy To Adobe Photoshop

    Boris FX Optics 2024 Brings Cinematic Eye-Candy To Adobe Photoshop

    By Boris FXFriday, September 15, 2023Updated:Sunday, July 7, 2024No Comments3019 Views
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    Boris FX Optics

    The new release of the affordable editing and photo manipulation plugin created by Academy Award-winning artists is now available.

    BOSTON -- (SPW) --

    Boris FX Optics makes it simple to transform photos and still images into mesmerizing works of art from the fantastical to glossy. The 2024 release includes over 180 effects, powerful masking tools, and thousands of presets. One license gives users access to the Adobe Photoshop and Lightroom plugin and a standalone application.

    “We built Optics to give photographers and digital artists access to the same high-end photorealistic effects used by the professional visual effects community,” says Boris Yamnitsky, president and founder of Boris FX. “Since its inception in 2020, Optics has featured lens flares, lights, and distortion effects from our Emmy Award-winning Sapphire collection. Over the years, it has grown to include Continuum’s powerful Particle Illusion and skin smoothing/retouching tools. The new release gives users eight more effects and tons of presets from two of the post-production industry’s most widely used plugins.” 

    “What I love most about using Particle Illusion in Optics is that because it’s a particle generator, I know that what I create with it will be unique to my image,” comments award-winning digital creator/toy photographer Jesse Feyereisen. “It can’t be found in anyone else’s shot, unlike a piece of stock photography or footage you may see repeatedly in other projects. Yours will truly be a one-of-a-kind effect.”

    “There’s very little that can get me as excited as hearing there’s a new version of Optics coming out. Then I got to play with it and found it’s every bit as fun as I’d hoped,” notes Sean McCormack, photographer and writer for Digital Camera World and Kelby One.  “Ever evolving Smoke and Fog? Yes, please! Orbs to beat any out-of-focus shot I’ve intentionally taken? Yay! Prisms that give the effect I want without getting cramps in my hand? Oh my. And that’s just the start. Boris FX must be reading my mind because they're giving me all the tools I love to play with but as digital effects to endlessly refine. Heaven.”

    What’s New in Optics 2024
    Digital artists looking for greater cinemagraph flexibility can control the visibility of Particle Illusion’s animated particles using an Optics mask. Particles are visible within the mask or appear and emanate outwards depending on the user’s chosen masking method.

    The S_PrismLens filter from Boris FX Sapphire creates cinematic and dreamy looks by replicating shooting through a physical glass prism.

    The S_UltraGrain filter from Boris FX Sapphire allows photographers/photo editors to instantly add accurate film and camera grain to images, including classic film stocks and modern production cameras (Arri, Alexa, Red, Canon, and Sony).

    Five stylistic filters from Boris FX Continuum deliver atmospheric glows, smoke & fog, orbs, prismatic color aberrations, and illuminated LED looks. 

    Magic Sharp from Boris FX Continuum makes it easy to enhance details while minimizing artifacts associated with traditional sharpening tools. 

    Optics 2024 adds 100+ additional drag-and-drop presets based on popular filters: beauty retouching, chromatic aberration, digital damage, glows, grunge, lens flares, light leaks, Particle Illusion, and more. 

    Pricing
    Optics is available as a low-cost subscription ($9/month or $99/year), perpetual license ($149), or upgrade & support plan ($49/year) on Windows and macOS platforms. 

    Customers on active Optics subscriptions or upgrade & support plans receive the new 2024 release as a complimentary update.

    Learn more about Boris FX Optics.

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    Jessie Electa Petrov
    Director of Marketing
    Boris FX
    (617) 451-9900
    Contact via email
    SPW Category:Production and Post-Production Products and Services
    Tags:borisfxpluginVFXphotoshopphotography



    The Darnell Works Agency Releases Issue 5 of The Shot Chart: “Transitions”

    Tuesday, August 11, 2026
    Image courtesy of The Darnell Works Agency.

    Continuing its daily quest for greatness, award-winning strategic communications consultancy The Darnell Works Agency (DWA) today announced the release of Issue 5 of The Shot Chart (The Best of Universal Positive), the agency’s quintessential zine highlighting its most historic, fascinating, and impactful collaborations. The new edition, titled “Transitions,” examines the evolving relationship between human-driven creative mastery and emerging AI-augmented tools reshaping the global creative industry. For more than three decades, DWA principal Roger Darnell has been helping to shape remarkable stories for bold business leaders and their partners. His Key Skill Set, consisting of Account Management, Customer Service, Planning, Writing, Media Relations, Measurement, and Reporting, remains the backbone of the agency’s results – and the throughline of The Shot Chart. “Working for other maverick media firms and my own agency for three decades, I have consistently helped shape-up amazingly impactful business stories,” Darnell said. “This particular moment marks a shift: decades of pre-AI creative instincts are meeting tools that extend them in fascinating ways. While my expertise was forged in a pre-AI world, I am increasingly working in one that is augmented. This issue of The Shot Chart explores what carries forward, and what is changing.” Issue 5 creatively features current DWA clients Cutters Studios, Fivestone Studios, and Hyperquake, alongside scores of global creative visionaries the agency has collaborated with since its launch in Los Angeles in 2000. The release of “Transitions” also reflects DWA’s ongoing experimentation with emerging AI technologies, innovations that are increasingly influencing the agency’s core niche of the... Read More

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