In a transformative move bridging Broadway’s timeless magic with digital innovation, renowned theater marketer/producer Katharine Quinn announces And That’s Showbiz, a pioneering digital content network set to revolutionize how audiences experience and interact with Broadway shows, stars, and media. Launching January 15th, 2025 with episodes featuring over 25 Broadway stars and featuring exclusive content filmed at iconic NYC venues, the multi-show network will feature both short- and long-form series, offering viewers exclusive behind-the-scenes access to Broadway stars, creators, and rising talent. The collection of series will deliver candid conversations and unforgettable moments from the heart of New York theater. Concurrently, And That’s Showbiz continues to spearhead social media services, influencer-minded marketing campaigns, and partnerships for industry-favorite Broadway productions, including The Great Gatsby at The Broadway Theatre and Maybe Happy Ending at the Belasco Theatre.
In ATS’ flagship series, each of the five shows provides a fresh perspective on Broadway —whether sharing Broadway stars sharing their journeys over cocktails, innovators reshaping the industry, or surprising talent with forgotten footage. The shows are all produced by Katharine Quinn, with videography by Sub/Urban Productions and editing by Masha Mikhailova and Sarah Kaufmann. Tao Group, known for its premier venues, is a key partner that provides iconic locations for filming.
The network will feature five unique shows:
- I’ll Drink to That: Broadway stars get real over cocktails with host Melanie Sutrathada.
Notable Guests: Alex Newell, Krysta Rodriguez, Ryan McCartan, Samantha Pauly, Noah Ricketts. - Game Changers: Meet the innovators reshaping Broadway with host Katharine Quinn.
Notable Guests: Michael R. Jackson, Clint Ramos, Cost n Mayor, Greg Nobile. - Slime Tutorial: Wildlin Pierrevil digs up forgotten footage and fun stories with Broadway stars.
Notable Guests: Kerry Butler, Marissa Jaret Winokur, Laura Bell Bundy, Samantha Williams, Kalen Allen, Kevin William Paul, Ashley De La Rosa. - The Next Big Thing: Spotlighting Broadway’s understudies and alternates who are destined for stardom.
Notable Guests: Hailee Kaleem Wright, Julio Rey, Jean Christian Barry, Sherz Aletaha, Salisha Thomas. - Jesse Lynn on Broadway: Hilarious street interviews uncover Broadway’s branding crisis through the eyes of tourists.
Alongside building a digital native audience, Katherine and her team envision the digital series also serving as branded content mechanisms for shows that pursue overall marketing partnerships with her.
“Broadway is due for a digital renaissance, and And That’s Showbiz sits at the intersection of traditional theater magic and contemporary digital storytelling,” says Katharine Quinn, founder and CEO. “We’re not just creating content – we’re building a bridge between the stage and the next generation of theater lovers, bringing unprecedented access to the heart of Broadway.”
Filmed at iconic NYC venues such as Fleur Room, Silver Lining Lounge, and Fish Bowl, And That’s Showbiz will air from January 15th to March 2025 on And That’s Showbiz YouTube. Audiences can follow, And That’s Showbiz on social media today for exclusive updates, trailers, and sneak peeks leading up to the January 15th, 2025 premiere.
Katharine Quinn helms, And That’s Showbiz, a multi-faceted Broadway media and marketing company. Taking a digital-first and fan-forward approach, ATS specializes in helping Broadway as a whole and its specific productions reach new audiences across a range of demographics and mediums. From viral TikToks, to photography and video production, to partnerships and fan and influencer events, ATS advances the power of each Broadway brand in the spaces where audiences most frequently engage and interact.
Instagram/TikTok/YouTube: @andthatsshow.biz
Web: www.andthatsshow.biz
