Nashville-based idea-driven agency BUNTIN took home a Silver Advertising honor from The Drum Awards: Marketing Americas on June 5 for CFP Board’s (Certified Financial Planner Board of Standards, Inc.’s) Public Awareness campaign “It’s Gotta Be A CFP®.” The campaign additionally earned a coveted Judge’s Choice – Elements of Advertising / Cinematography ADDY award, plus an additional Gold ADDY for Cinematography and two Silver ADDYs for Regional/National Television Commercial.
Is this bungee rope strong enough to hold me? Is this wall load-bearing? Is this snake poisonous? Asking the right questions can greatly impact your future, especially when it comes to your finances. The most important question you can ask your financial advisor is: Are you a CFP® professional? The 2023 Public Awareness Campaign “It’s Gotta Be A CFP ®,” brought to life across broadcast and digital channels, works hard to build awareness of and preference for working with a CFP® professional. With video vignettes featuring bungee jumpers and confused physicians, the humorous tone also bucks the serious stereotypes sometimes associated with the financial planning industry.
View the “Bungee” video vignette on YouTube here.
BUNTIN became CFP Board’s AOR in 2023, kicking off their partnership with The Drum Award-winning spot “Bungee.” According to CFP Board, unaided awareness of CFP® certification doubled to 34% in 2023. Total awareness of CFP® certification hit a record 90% among the target audience, up from 75% in 2011. Preference for CFP® certification among its target audience was 84% in 2023, also an all-time high and four times higher than 2011.
“Bungee” Screenwork Credits
Dave Damman, Chief Creative Officer, BUNTIN
Ray Reed, EVP, Executive Creative Director, BUNTIN
Danielle Keenan, VP, Executive Producer, BUNTIN
Tara Zottola, VP, Group Brand Director, BUNTIN
Gabrielle Fanizzi, Brand Director, BUNTIN
Kathy Canady, EVP, Chief Insights Officer, BUNTIN
Jason Farrand, Director, Bunker Films
Ryan Simpson, Editor, Wild Manor
About BUNTIN
With operations in Nashville, Indianapolis, Detroit and Atlanta, BUNTIN is among the leading independent brand communications firms and an ADWEEK-recognized “Top U.S. Shop.” The agency specializes in building Brand Conviction as a tool for achieving disproportionate client business results. In addition to its work with corporate clients, the agency operates a cause-branding division called AdHope that assists organizations in maximizing their social value through “great work that does good in our world.” To learn more, visit buntingroup.com, facebook.com/buntingroup, or @TheBuntinGroup on Instagram and LinkedIn.
