Campari returns to the red carpet on May 14-25, 2024. The iconic red bitter brand continues its role as Official Partner to the Festival de Cannes for the third consecutive year.
Festival de Cannes is one of the most anticipated, watched, and glamorous film festivals worldwide. Campari, meanwhile, has a longstanding connection with the world of cinema, having supported the industry and championed its film-making talent for the last 40 years.
It's apt, then, that Campari has chosen the opening of the 77th Festival to launch its We Are Cinema campaign. Its role is to acknowledge human stories as the inspiration for some of the world's greatest cinema. Building on Campari's role as curator of aperitivo occasions, Campari celebrates those real-life moments that become remarkable stories. Viewers of the new campaign can expect a melody of cinematic moments artistically brought to life and told through the vivid red lens of Campari's creativity.
Source: YouTube
As both the festival and campaign unfurl, Campari will again host and promote a series of events from the Campari Lounge in the Palais de Festival, over-looking the famous red-carpet. This year, the brand also introduces Hyde Beach by Campari, a new iconic space on Boulevard de Croisette, where stars and guests will be welcomed, and events hosted throughout the festival.
Amongst their exciting program, Campari is honored to announce both new and returning collaborations:
- Cole Walliser will be based in the Campari Lounge, interviewing guests and celebrities. The director and celebrity host, famous for the behind-the-scenes GlamBOT clips, will eagerly tune into his entertaining dispatches covering the red-carpet action from the lounge.
- Campari is also rejoining forces with The Hollywood Reporter, recording a special festival edition of the Awards Chatter podcast with Kevin Costner – director, writer, producer and star of Horizon: An American Saga. Costner will join THR's Executive Editor of Awards, Scott Feinberg, live to talk about his returning to the big screen Western, premiering at this year's Festival de Cannes.
- One of the most anticipated events has to be the Official Cannes After Party for Furiosa: A Mad Max Saga. During the festival Campari will host this star-studded event at Hyde Beach by Campari in celebration of the latest installment of this epic franchise.
- Campari will also partner for the third year with Breaking Through The Lens, a non-profit organization which empowers women in film by facilitating access to vital funding. Together, they will host the 'Crossing Borders' gala to celebrate women who have transcended cultural borders. The evening will include a panel discussion with globally renowned actress, Diane Kruger, who will be joined by other industry figures – including Campari Group Head of Marketing, Julka Villa – to share their own unique experiences.
Campari is more than an aperitif. With such unmistakable characteristics, the brand has long been a source of passionate inspiration. Since its birth, Campari has always been at the forefront of cocktail culture, inspiring passion in bartenders across the world. With Camparino in Galleria, master mixologists, serving up their famed cocktails – including Negroni and Campari Spritz – the Campari Lounge and Hyde Beach by Campari are the perfect places to raise a toast to inspiring stories and the talent behind them.
Campari Group Head of Marketing, Julka Villa comments: "We are delighted to return to Festival de Cannes, this year bringing our passion for cinema and stories through our global We Are Cinema campaign to the iconic Festival setting. With a strong and enduring legacy in the cinema world, creativity and passion remain at the heart of everything we do. This year, we look forward to continuing to bring this to our audience through a program of remarkable moments throughout the Festival."
Please follow Campari's social media channels for further information @campariofficial @CampariUSA.
Campari reminds you to enjoy responsibly.
New LA-Based Vodka Company Could Not Find Celebrity
The founders of NOT CELEBRITY VODKA announced the launch of their new alcohol brand after an exhaustive yet wildly unsuccessful search for a celebrity endorsement....
Young Hero Serves Up Drink Responsibly, #LoveResponsibly Campaign for Absolut Vodka
Young Hero served as creative agency and production company for Absolut Vodka’s Drink Responsibly,...
AICP’s Demographic Reporting Initiative Expands Categories To Reflect Client and Agency Requests
AICP has announced that an updated template for its Demographic Reporting Initiative is now available. Originally launched in October of 2021, the Demographic Reporting Initiative allows production companies to provide their advertiser and agency clients with insight into the demographic makeup of the people on the crews of their commercials and brand content. As with version 1.0, the 2.0 iteration was prepared in cooperation with a consortium of industry payroll companies. This updated version of the Demographic Reporting initiative has greatly expanded the listing of gender identity categories, and added the ability for production staff to include their veteran status in the U.S. Armed Forces. These reports will provide AICP member production companies with anonymous and voluntarily provided breakdowns on these demographic categories, which can in turn be shared with agencies and advertisers upon request. More information on the Demographic Reporting Initiative can be found on the AICP website here. The updated Demographic Reporting Initiative framework was revised as a result of a continued push from marketers for this information, noted Sheila R. Brown, AICP’s Vice President, Equity & Inclusion. “The demand for demographic information from marketers directly and their advertising agencies continues to grow,” Brown notes. “As our communities become more diverse, the yearning to know the make-up of the production crews increases. And in our continuing goal to be more inclusive, we also wanted to offer our production crews more options to self-identify. The addition of more gender identity options, and the option to indicate whether an individual is a veteran or... Read More