Cannes Lions announces today that the annual Festival of Creativity will not take place in October as previously planned. The next edition of the Festival will run June 21-25, 2021.
As the impact from COVID-19 continues to be felt across the world on consumers and our customers across the marketing, creative and media industries, it has become clear to us our customers’ priorities have shifted to the need to protect people, to serve consumers with essential items and to focus on preserving companies, society and economies.
Our difficult decision follows in-depth consultations with our partners and customers and reflects the unprecedented societal, health and economic challenges currently facing the world, as well as our desire to remove any uncertainty about the running of the awards and event for our partners and customers.
Philip Thomas, Chairman, Cannes Lions, commented: “Cannes Lions at its core has always been about creativity and the Lions. We realise that the creative community has other challenges to face, and simply isn’t in a position to put forward the work that will set the benchmark. The marketing and creative industries, in common with so many others, are currently in turmoil, and it’s clear that we can play our small part by removing all speculation about the Festival this year. We have tried to make our decisions as early as possible to give the industry total clarity on the situation, and that is why we are announcing this move today.”
Simon Cook, Managing Director, Cannes Lions, added: “We all look ahead to a more positive time – right now, Cannes Lions will continue to bring the global creative community together and provide inspiration where we can find it. Our recent call for inspirational creative stories from around the world has already garnered hundreds of accounts of our community uniting and showing progress in this crisis. We believe firmly that the Lions continue to offer valuable recognition to that community and we look forward to celebrating and honouring the work in 2021, when the world will hopefully feel more stable, and our community can give their work the focus it deserves.”
About Cannes Lions
Cannes Lions is part of Ascential: the path-to-purchase company that combines intelligence, data and insights to drive growth in the digital economy. We do this by delivering an integrated set of business-critical products in the key areas of product design, marketing and sales.
Cannes Lions powers the marketing segment, showcasing global best practice in creativity. As the global benchmark in creative and effective marketing, we help influential brands and companies use creativity to drive growth.
We provide a suite of creative tools that connect, inform and unlock potential for people and businesses, covering events, intelligence, training and advisory services. Our annual five-day Festival in Cannes, France is the meeting place for the global marketing community and a celebration of the world’s most excellent and effective work.
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