Los Angeles-based Amit Gupta became interested in directing as a teenager when the movies Poltergeist and Star Wars opened his eyes to the world of visual effects. “I was fascinated with the camera technique and visual trickery, says Gupta. “I soon picked up photography and began making short films and reading books about visual effects.” Gupta studied at The University of Texas at Austin before earning his MFA from the Academy of Art University in San Francisco. Gupta is adept at weaving the stories of life, inspiration, and capturing the small moments that speak to the authenticity of the human experience, this dynamic visual storytelling has been put on display for top brands including Nike, Adidas, Google, Airbnb, Samsung, Honda, Johnnie Walker, and LG, among many others. The well-traveled director has shot commercials, music videos, and films in the US as well as Europe, Asia, India, and the Middle East, this global culture and aesthetic is infused within his work.
“Amit is a true talent and pleasure to work with,” says Cap Gun EP Marisol Herold. “His eye for detail and ability to handle complex visuals while making everything look seamless and beautiful is a special skill, and I admire his genuine interest and enthusiasm for each project he takes on. We are excited about what he can bring to the Cap Gun roster.” The feeling is mutual, according to Gupta. “I love the family feel and camaraderie that is inherent within the company, and I have a lot of trust in Marisol. Their attention to detail and connections with Whitehouse Post is also a draw.”
Amit’s commercial work has earned him multiple awards from the American Advertising Federation and has been screened at Cannes, GoaFest, and Spikes. His narrative projects have been screened at Festivals in Chicago, Boston International, London Independent, Houston, and Beverly Hills. With two spots currently on air for Mercedes Benz, Gupta hopes to continue to push the boundaries of automotive work. “I would love to venture deeper into the automotive world for branded work, and really push what’s possible, not only in terms of what the cars can do but also narrative storytelling.”
Commercial Production Company Cap Gun Signs Stunning Tabletop Director Tyllie Barbosa
Tabletop director Tyllie Barbosa has been helping brands tell beautiful stories since she began her career as a still life...
Commercial Production Company Cap Gun Signs Award-Winning Director Alex Grossman
Well-versed in the commercial world, Alex Grossman began his career as a copywriter in the Bay Area first at Butler, Shine & Stern and later at Goodby, Silverstein & Partners. After a decade of creating...
Raúl B Fernández and Cap Gun Change Status To “In A Relationship”
You might have heard the gossip at lunchtime yesterday, but sources have confirmed that accomplished commercial director Raúl B Fernández is officially going steady with a new...
Cap Gun Collective Director Alex Fendrich Teams With Two by Four and Off The Street Club to Win International Davey “Best in Show” Award
The International Academy of Visual Arts recently announced the winners of the 2013 International Davey Awards, which honor the finest work from the best small firms, agencies and companies worldwide. Award-winning commercial...
Maxon September Release Introduces ZBrush For iPad and Boosts Precision and Control
Maxon, maker of powerful, user-friendly software that professionals use for 2D/3D design, 3D modeling, motion graphics, animation, filmmaking, digital sculpting, product and architectural visualization, editing, and rendering, today announced Maxon One 2025, including ZBrush for iPad. This release includes updates and enhancements to Cinema 4D, Redshift, Red Giant, and Cineware with a focus on streamlining workflows and boosting precision and control of tools and features used by product designers, video editors, and compositors, as well as motion graphics and VFX artists. And the wait is over for ZBrush for iPad! Created by artists for artists, ZBrush for iPad offers a fully reimagined user interface and touch-based controls without sacrificing the power and functionality of ZBrush for desktop. New users will love how easy it is to jump right into digital sculpting with Apple’s touch capabilities. Feature Highlights Include: ZBrush for iPad ZBrush for iPad is revolutionizing digital sculpting by making it possible to take the power of Academy Award-winning ZBrush on the go to sculpt, paint, and bring creations to life in real time anywhere with a reimagined, highly customizable UI; unrivaled brush system; and Apple’s pen- and touch-based capabilities! Expanding on the desktop version’s QuickMenu, ZBrush for iPad’s highly customizable user interface makes it easy to arrange sculpting tools for a more optimized, personal experience. And it’s also possible to customize the Apple Pencil double tap or... Read More