Senior producer Sue McNamara has joined Carbon to run some of the studio’s largest and most complex design, VFX, and directorial projects. Known for her infectious positivity and calm professionalism, McNamara spent the past 16 years working at top US studios ranging from Framestore to Company 3 and Method.
“I’m over the moon to officially welcome Sue. She has been with us freelance for some time and makes every step of the process enjoyable for both her artists and clients alike,” says Carbon’s MD Phil Linturn. “She’s extremely experienced and has overseen some of the biggest campaigns in our industry. Our clients can relax knowing Sue has them covered.”
A few of McNamara’s favorite projects include EP’ing GEICO’s acclaimed Gecko Campaign from 2016 to 2023, where she produced (at minimum!) over 50 CG heavy commercials (Yes – “The World of the GEICO Gecko” would be the special topic if she’s ever a contestant on Master Minds). As well as a World Cup campaign for Budweiser featuring Leo Messi, and campaigns for brands the likes of Nike, Samsung, and Under Armour.
On her new gig, the senior producer says, “Not only are the people at Carbon immensely talented, they’re immensely kind, and that matters in this industry. Client satisfaction, clear communication, and making sure the teams around me are supported are always my top priority. Our work can sometimes feel mysterious, so I like to take the time to pull back the veil and help people understand our process. It ensures clients are a part of the process and in essence part of our team. And at the end of the day that’s exactly what we are, working together as agency and creative studio.”
Don’t just take our word for it! McNamara was named one of Ad Age’s 40 under 40, and her work has nabbed shiny objects at the likes of AICP, Cannes Lions, Clios, D&AD, and The Webby Awards.
Digging this news? Visit Carbon’s website to learn more and get in touch about your project.
AICP’s Demographic Reporting Initiative Expands Categories To Reflect Client and Agency Requests
AICP has announced that an updated template for its Demographic Reporting Initiative is now available. Originally launched in October of 2021, the Demographic Reporting Initiative allows production companies to provide their advertiser and agency clients with insight into the demographic makeup of the people on the crews of their commercials and brand content. As with version 1.0, the 2.0 iteration was prepared in cooperation with a consortium of industry payroll companies. This updated version of the Demographic Reporting initiative has greatly expanded the listing of gender identity categories, and added the ability for production staff to include their veteran status in the U.S. Armed Forces. These reports will provide AICP member production companies with anonymous and voluntarily provided breakdowns on these demographic categories, which can in turn be shared with agencies and advertisers upon request. More information on the Demographic Reporting Initiative can be found on the AICP website here. The updated Demographic Reporting Initiative framework was revised as a result of a continued push from marketers for this information, noted Sheila R. Brown, AICP’s Vice President, Equity & Inclusion. “The demand for demographic information from marketers directly and their advertising agencies continues to grow,” Brown notes. “As our communities become more diverse, the yearning to know the make-up of the production crews increases. And in our continuing goal to be more inclusive, we also wanted to offer our production crews more options to self-identify. The addition of more gender identity options, and the option to indicate whether an individual is a veteran or... Read More