Global brand consultancy and advertising agency Troika Media Group (OTC: MTWO), has added award-winning Creative Director/Director Carsten Becker to their Los Angeles group office.
With over 20 years of experience as a creative director, commercial director, designer and editor, Carsten has worked with many major entertainment, sports, and consumer goods and services brands throughout his career, including Adidas, Sprint, Lexus, Microsoft, Amazon Studios, Cirque du Soleil, Disney, Dolby, ESPN, GMC, Google, HBO, Sony, United Healthcare and Visa.
Carsten’s work has its roots in cinematography, which he studied at SFOF in Berlin, Germany, and he has continued to focus on emotive storytelling and visual innovation. His work spans advertising, theatrical, main titles, branding, digital, broadcast packaging and experiential marketing.
Prior to joining Troika, Carsten worked at a variety of leading creative agencies including Possible, Prologue, Imaginary Forces and Ignition Creative. He was a key contributor in designing film title sequences for Sam Raimi's Spider-Man trilogy, the Mission: Impossible series, Snow White and the Huntsman and five visionary sequences of the film Across the Universe.” He has directed spots for GMC, Amazon, Red Bull and Honda. And he has created opens for ESPN’s Monday Night Football.
“Carsten is a great addition to our team of creative industry leaders,” said Dan Pappalardo, president of Troika LA. “He brings the both creative firepower and executional versatility, which we believe are essential in today’s omnichannel marketplace.”
Carsten credits his work to continual curiosity and enthusiasm for integrating different mediums and weaving together story, character, and emotion on every project—drawing inspiration from stories, music, street art, modern dance, and pop culture.
“I’ve always had great respect for Troika’s work,” said Carsten, “and while we’ll continue to provide the quality and trust that clients have come to know them for, I also think that now is the perfect time to bring something unexpected to the market. It’s all very exciting.”
Carsten holds a Master’s Degree from the American Film Institute and regularly teaches design and animation workshops at the California Institute of the Arts (Cal Arts).
About Troika Media Group (OTC: MTWO)
Troika Media Group is a brand consultancy and communications agency that provides integrated branding and advertising solutions for global brands, primarily in entertainment and sports. Applying emerging technology, data science, and world-class creative, we help brands deepen engagement with audiences and fans throughout the consumer journey. Clients include Apple, CBS, AT&T, Comcast, CNN, HBO, Hulu, ABC, ESPN, IMAX, Netflix, Oath, Riot Games, Sony, Turner and UFC. For more information, visit www.thetmgrp.com; www.troika.tv.
