At NAB Show 2023, Cartoni will showcase its entire line of premium camera support products, including tripods, fluid heads and pedestals used worldwide in broadcast, cinema and live event production. Making its debut at the show is Lifto 25, an all-new motorized support for PTZ (pan-tilt-zoom) cameras with a unique remote-control elevation unit. Cartoni will also demonstrate E-Maxima 5.0 and E-Maxima 30, encoded versions of two of its most popular fluid heads. Additionally, Cartoni will highlight P40, a versatile, lightweight pedestal available at an attractive price.

“Media production continues to evolve and reinvent itself,” said Elisabetta Cartoni, President and CEO. “We are responding to our customers’ needs with support systems for the newest cameras, camera accessories and modes of production, including VFX. We look forward to sharing our latest innovations with cinematographers, camera operators, rentals, producers and other professionals at NAB in Las Vegas.

Lifto 25 is Cartoni’s response to the increasing use of PTZ cameras by smaller studios in news, talk, educational and religious programming. The head adds height control as a natural complement to the cameras’ point, tilt and zoom capabilities. Camera height can be adjusted remotely via wire or radio.

Extremely versatile, Lifto 25 offers a height range from 70 cm (2.3 ft) to 250 cm (8.2 ft). The motorized column performs a two stage, 70 cm stroke at 25 kg/50 lbs capacity. Its special SDS (Smart-Stop double stage) tripod structure ensures stability and torsional rigidity. Lifto 25 comes with a built-in spreader and rubber feet. It can also be mounted on a lightweight Cartoni dolly.

E-Maxima 5.0 and E-Maxima 30 are the latest results of Cartoni’s ongoing initiative to apply encoding to manually operated heads for visual effects, virtual production and similar applications. “The advent of VR and AR have made it imperative to accurately track movements and match them with the virtual backgrounds and characters,” observed Cartoni. “Virtual composition is now used in all segments of the industry, from studio cinema productions, to sports and newsgathering.”

Cartoni E-series heads incorporate high resolution encoders with 4 million counts on both axes, directly fixed on the rotation shafts for infinitely accurate readings of angles. Data are supplied in binary code to conform to the most widely-used virtual engines, including Real-Time VFX, Unreal Engine and FreeD Engine, or streamed to virtual boxes alongside other camera and lens metadata.

The only company that designs and manufactures camera support products in Europe, Cartoni, offers support for all types of cameras from tiny DSLRs to the field cameras with boxed lenses, from sophisticated cine-style infinitely defined cameras to PTZ cameras. It also offers several specialty items including Lambda nodal and encoded heads.

About Cartoni
Cartoni is recognized worldwide as a leader in camera support. It is the only professional support company that designs, engineers, manufactures and assembles in Italy through its base in Rome. The company exclusively employs unionized labour and applies special attention to energy saving and environmental conservation and the only company that offers an unparalleled free, 5-year warranty on all fluid heads and pedestals. 

Since 1935, Cartoni has maintained its preeminent position by delivering superior technology and offering support products for a range of cameras from compact digital devices to large studio cameras. Its products include fluid heads, encoded & nodal heads, tripods, and pedestals, jibs, dollies, and other accessories.