Charlie Uniform Tango, LERMA/Agency, Station Film, Thrive Colour, and SHINDIG Music worked together on two :30 spots for Avocados From Mexico®, titled “Benched” and “Water Main”.
“Benched” features a football player called over to be told he’s going to be benched. The coach announces the bad news to the recognizable and fun Avocados From Mexico jingle, and then presents the player with a yummy tray of avocado treats.
In “Water Main” a woman answers her door to find two workmen who tell her to the Avocados From Mexico jingle that they have broken her water main. They then present her with a tray of avocado treats that make their news go down much easier.
“Telling a story and making it funny is always a delicate balance,” said John McStravick, Charlie Uniform Tango editor. “With Bill and Brian’s vision/experience/collaboration, and occasional foley work, we were able to pepper in lots of funny moments and really dial up the awkwardness of the situation while still putting the product front and center. The jingle is still in my head to this day.”
View the new spots on Vimeo here: https://vimeo.com/user/4081624/folder/18291022
Screenwork Credits
Agency: LERMA
Brian Linder. Executive Creative Director/Principal
Bill Cochran, Executive Creative Director/Principal
Stephanie VanderLinden, Principal/Brand Leadership
Elisabeth Zuerker, Account Director/Brand Leadership
Bridget Fontenot, Broadcast + Content Producer
Production Company: Station Film
Brendan Gibbons, Director
Caroline Gibney, Founding Partner/Producer
Doug Chamberlain, DP
Post Company: Charlie Uniform Tango
John McStravick, Editor
Allen Robbins, Flame/VFX Artist
Jake Kluge, Audio Engineer
Michael Wagner, Executive Producer
Matt McClain, Colorist, Thrive Colour
Music + Sound Design: SHINDIG
Scott Glenn, Creative Director
Daniel Hart, Sound Designer/Mixer
Austin Shupe, Composer/Asst Creative Director
Debbi Landon, Executive Producer
Caroline Hudson, Head of Production
About charlieuniformtango
Charlie Uniform Tango is rated as the #1 video production company in Dallas and Austin. With a reputation as one of America’s best production partners, the nationally recognized studio offers full-service video and audio editing services, along with strategy, direction, motion design, VFX, content creation, and more. The studio has partnered with big brands, including American Airlines, JCPenny, Universal Orlando, Samsung, Dr Pepper, McDonald’s, Jeep, RAM, Abercrombie & Fitch, and top advertising agencies throughout the US.
The list of Tango’s awards includes National ADDYs, AICE Awards, ANDYs and a Cannes Lion. The company’s work has been featured in the Communication Arts Annual and the AICP National Show – for the 20+ Superbowl spots the company has produced. And Tango’s long-form work has been programmed at premier festivals across the globe, including Sundance, SXSW, the Melbourne International Film Festival, and the Leeds International Film Festival. website.
