charlieuniformtango and The Richards Group have been having some fun with new social media campaigns for Dr Pepper. In the works are two campaigns, “Real Cravings” – which focuses on answers to social posts requesting Dr Pepper, and “Pick Your Pepper” focusing on the fun, custom labels available this summer.
The campaigns combine charlieuniformtango’s 3D animation and storytelling capabilities. “Rotating Bottle,” is part of the Pick Your Pepper campaign. The Dr Pepper Real Cravings campaign features “All Hours” which shows campers surprised by an over zealous ranger bringing them Dr Pepper in the middle of the night, in “Heavenly” a winged Dr Pepper brings refreshment to a group in a park, and in “Emergency” a fully outfitted emergency crew breaks through a wall with a Dr Pepper when a woman has posted on social media that she’s out of Dr Pepper.
See the new campaign here:
Dr Pepper's "All Hours"
View screenwork on Vimeo here: https://vimeo.com/225616969
Dr Pepper's — "Real Cravings/Heavenly"
View screenwork on Vimeo here: https://vimeo.com/225285202
Dr Pepper's "Real Cravings/Emergency"
View screenwork on Vimeo here: https://vimeo.com/225285781
Dr Pepper — “Rotating Bottle”
View screenwork on Vimeo here: https://vimeo.com/225131365
Screenwork Credits
Client: Dr Pepper Snapple Group
Chief Commercial Officer: Jim Trebilcock, Vice President, Dr Pepper: Derek Dabrowski, Senior Brand Manager: Stefanie Conrad, Manager, Integrated Content: Amanda Breaux, Associated Manager, Integrated Content: Aly Hunter
Agency: The Richards Group – Real Cravings campaign
Writer: Maddie McDowell, Art Director: Kyle Kelley, Creative Directors: Brian Linder/Jack Westerholt, Agency Producer: Bridget Fontenot, Brand Management: Ben Allison
The Richards Group – Pick Your Pepper campaign
Art Directors: Ryan Halls, Nick Denman, Sonia Amin
Writers: Daniel Beaudoing, Rachel Dawer and Lauren Lakin; Creative Directors: Brian Linder/Jack Westerholt, Agency Producer: Bridget Fontenot, Brand Management: Nicolette Seifert
Production Company: Three Foot Giant
Director: Jeff + Pete; Executive Producer: Mike Sarkissian, DP: Joe Meade, Production Designer: Kai Boydell
Post Production: charlieuniformtango – Real Cravings campaign | “All Hours” “Heavenly” “Emergency”
Editor: Jack Waldrip, Online: Joey Waldrip, Audio Mix: Russell Smith
charlieuniformtango – Pick Your Pepper campaign “Rotating Bottle”
Producer: MIchael Wagner
Motion Graphics Artist: Tony Wann, 3D Artist: Connor Adams, Original Music: Nick Patronella
Colorist: Joey Waldrip
About charlieuniformtango
Founded in 1995 by Lola Lott, principal/CEO, and Jack Waldrip, senior editor, the company has become an industry leader. charlieuniformtango serves as a single source production solution. The company directs, produces, shoots, edits, scores, mixes, animates, designs, and provides color services, FX, and finishing for commercials, short films, documentaries, music videos, and digital content for clients worldwide. www.charlieuniformtango.com
