New spot shows what it takes to make great neighbors in the great wide open.
charlieuniformtango and Baker & Bonner Creative Emporium teamed up to create a beautifully crafted and directed project for Community Coffee.
Titled “Rancher,” the new :30 spot captures the feeling of being on a working ranch and sharing a cup of coffee with friends around a campfire.
Director/DP duo, Andy Mahr and Ashton Rodgers worked with charlieuniformtango on all phases of production and post. Andy Mahr said, “Ashton and I have a unified workflow that allows us to maximize each setup from multiple angles while covering various focal lengths. Working in tandem with tango on pre and postproduction made for a seamless end product from production, editing, audio, online and coloring.”
The spot’s narrator, a 4th generation Texan, provides his observation of living on a ranch and what it takes to make great neighbors in the great wide open. Andy and Ashton’s ability to capture the beauty of the unpolished ranch life is what makes this work feel honest. “Too many times, commercials and films tied to the western lifestyle miss the mark with overproduced assumptions. Not these guys. They know how to find the right parts and meaning of a story that keep their work authentic,” CD Rob Baker said.
An important component for the Community Coffee brand that’s evolving with the Strong As Our Roots work coming out of Baker & Bonner Creative Emporium.
About charlieuniformtango
For more than 25 years, charlieuniformtango has been an industry leader in film and postproduction. The company delivers results across all mediums – from second screen to silver screen. Its growing roster of international clients includes American Airlines, Abercrombie & Fitch, FIAT, Jeep, Lexus, McDonald’s, Dr Pepper, Ram, H.E.B., Samsung, Susan G. Komen Foundation, and Universal Orlando.
The list of Tango’s awards is also growing: National ADDYs, AICE Awards, ANDYs and a Cannes Lion. Additionally, the company’s work has been featured in the Communication Arts Annual and the AICP National Show – for the 20+ Superbowl spots the company has produced. And Tango’s long-form work has been programmed at premier festivals across the globe, including Sundance, SXSW, the Melbourne International Film Festival, and the Leeds International Film Festival.
Independent, integrated, and incomparable, charlieuniformtango operates out of full-service studios in both Dallas and Austin. See more on their website. Contact Fran Montoya, head of sales/ business development, at contact info below.
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