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    Home » charlieuniformtango Director Jason Burks Directs Videos Introducing Mary Kay TimeWise Vitamin C Activating Squares

    charlieuniformtango Director Jason Burks Directs Videos Introducing Mary Kay TimeWise Vitamin C Activating Squares

    By youngcompanyTuesday, October 10, 2017Updated:Tuesday, May 21, 2024No Comments7917 Views
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    charlieuniformtango teamed up with Mary Kay to unveil the company’s innovative Mary Kay TimeWise® Vitamin C Activating Squares™.

    charlieuniformtango Director Jason Burks worked with the Mary Kay creative team to develop two videos unveiling the company’s latest revolutionary skin care innovation

    DALLAS -- (SPW) --

    charlieuniformtango Director Jason Burks worked with the Mary Kay creative team to develop two videos unveiling the company’s latest revolutionary skin care innovation, Mary Kay TimeWise® Vitamin C Activating Squares™.

    The squares dissolve in the palm of the hand to create a fresh, pure and potent vitamin C elixir. “We’re excited to announce our TimeWise Vitamin C Activating Squares – a beauty industry first – at our annual U.S. Seminar, said Dr. Lucy Gildea, Chief Scientific Officer for May Kay Inc.

    “What a great opportunity to work with Mary Kay on the introduction of this breakthrough beauty product,” said Director Jason Burks. “We enjoyed the experience of working with real people trying it out,” said charlieuniformtango editor, Alex Campos. “All the participants were excited to be chosen to try the new product, and were really impressed with the results. That made capturing their reactions on film even more fun.”

    charlieuniformtango Executive Producer, Carrie Holecek said, “After receiving the creative treatment from our client creative team, I knew we had the perfect match up in talent to introduce Mary Kay’s innovative new product. Jason brings such a natural interview style to set and he captures a very real and comfortable performance from our beautiful ladies. He was so enthusiastic about working with Mary Kay again and specifically about this new product, that he tried the Vitamin C squares himself. By the time we where shooting the results segment two weeks later he was glowing as much as our ladies!    

    “As an Executive Producer, it is wonderful to come to the table and offer solid and complete talent solutions. By having a roster of diverse talent we are assured to deliver the best quality production through post – direct to our clients while staying within their budget. I truly feel we nailed it on this project and we are excited to learn how the product sales perform for Mary Kay with their official launch.


    View the work on Vimeo here: https://vimeo.com/229007034


    View the work on Vimeo here: https://vimeo.com/225281181

    Screenwork Credits

    Director: Jason Burks
    Executive Producer: Carrie Holecek 
    Editor: Alex Campos
    Assistant Editor: Jose Michelena
    Motion Graphic Design: Tramaine Townsend
    Online/Color/Finish: Allen Robbins
    Audio Engineer: Russell Smith 
    VO: Andrea Norby 
    Deliverables: Mark Scott & Gray Wilcox

    About charlieuniformtango
    Founded in 1995 by Lola Lott, principal/CEO, and Jack Waldrip, senior editor, the company has become an industry leader. charlieuniformtango serves as a single source production solution. 

    The company directs, produces, shoots, edits, scores, mixes, animates, and provides motion graphic design, color services, VFX, and finishing for commercials, short films, full-length feature films, documentaries, music videos, and digital content for clients worldwide. www.charlieuniformtango.com

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    www.charlieuniformtango.com

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    Vicki Young
    The Young Company
    (214) 533-1584
    Contact via email
    SPW Category:Advertising Agency News
    Tags:Mary KayJason BurksCarrie Holecekcharlieuniformtango



    Sound Lounge Welcomes Mixer and Sound Designer Nicole Pettigrew

    Tuesday, August 18, 2026
    Mixer and Sound Designer Nicole Pettigrew

    Sound Lounge has expanded its commercial roster with the addition of mixer and sound designer Nicole Pettigrew, who brings more than a decade of experience, a passion for sound design and a highly collaborative approach to her work. Pettigrew joins Sound Lounge following five years at PS260, where she established and led the company's in-house audio department as its sole audio engineer. Her work spans campaigns for brands including American Express, MLB, T-Mobile, New Balance, Titleist, David Yurman and DraftKings. She also mixed Gucci's 2024 AICP Best in Show-winning campaign. Prior to PS260, Pettigrew spent nine years at PLUSHnyc. A lifelong musician, Pettigrew brings a musical ear to her work and particularly gravitates toward projects that allow her to experiment with sound. Her approach pairs a traditional studio foundation rooted in listening, communication and client experience with an eagerness to explore new ideas and push the creative possibilities of a project. “The best sessions feel like a real collaboration,” says Pettigrew. “I want clients to feel like I’m part of their team, listening to their vision and then interpreting it, building on it and helping push the idea further. You’re handed all of these individual pieces, and I love the problem-solving that goes into figuring out how they fit together. There’s something really satisfying about getting to the end, stepping back and realizing you helped bring someone’s idea fully to life.” Pettigrew's arrival also reunites her with Sound Lounge... Read More

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