charlieuniformtango announced Justin Wilson directed a :60 video for Raising Cane’s Chicken Fingers celebrating National Iced Tea Day (Friday, June 10th) with none other than the man himself, Ice-T.

Ice-T recently got behind the counter at a Raising Cane’s in Phoenix, Arizona and waited on surprised – and delighted – customers on National Iced Tea Day. Ice-T noted that Raising Cane’s iced tea is always fresh brewed and ice cold. He also commented to a customer that high gas prices had made him get a day job which brought giggles of acknowledgment. “Ice was an exceptional talent to work with and a joy to be around,” Justin said, “I’d jump at the chance to work with him again.”

Justin shot the action filled spot with several cameras, including two Sony fx9s, 4 GoPros, two insta360 cameras, a drone and DSLR. With a variety of angles to choose from, every Ice-T quote was captured multiple ways to give the editor flexibility in the cut. 

Raising Canes - ICE-T from charlieuniformtango on Vimeo.

Screenwork Credits:

Director: Justin Wilson, Line Producer: Cesar Velasco, Director of Photography: David Wells, Lead AC/Media Manager: Joshua Babur, 2nd AC: Jessica Ramirez, 2nd AC: Samantha Bell, Media Manager: Kayla Windsor

Raising Cane’s Chicken Fingers
Chief Marketing Officer: Christina Clarke, VP Creative Services: Tracy Ziepprecht, Creative Director: Scott Howard, Director, Creative Services: Meredith Verhagen, Sr. Motion Designer & Editor: Richard Escobedo

About charlieuniformtango
For more than 25 years, charlieuniformtango has been an industry leader in film and postproduction. The company delivers results across all mediums – from second screen to silver screen. Its growing roster of international clients includes American Airlines, Abercrombie & Fitch, State Farm, FIAT, Jeep, Lexus, McDonald’s, Dr Pepper, Ram, H.E.B., Samsung, Susan G. Komen Foundation, and Universal Orlando.

The list of Tango’s awards is also growing: National ADDYs, AICE Awards, ANDYs and a Cannes Lion. Additionally, the company’s work has been featured in the Communication Arts Annual and the AICP National Show – for the 20+ Superbowl spots the company has produced. And Tango’s long-form work has been programmed at premier festivals across the globe, including Sundance, SXSW, the Melbourne

International Film Festival, and the Leeds International Film Festival.

Independent, integrated, and incomparable, charlieuniformtango operates out of full-service studios in both Dallas and Austin. See more on their website. Contact Fran Montoya, head of sales/ business development, or call 214-922-9222.