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    Home » Chelsea Pictures Director Lauren Greenfield’s #LikeAGirl for Always with Leo Burnett Takes Home a Grand CLIO + 6 Others

    Chelsea Pictures Director Lauren Greenfield’s #LikeAGirl for Always with Leo Burnett Takes Home a Grand CLIO + 6 Others

    By Drew BaldwinFriday, September 19, 2014Updated:Tuesday, May 21, 2024No Comments7151 Views
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    Director Lauren Greenfield behind the scenes of the #LikeAGirl shoot for Always
    NEW YORK -- (SPW) --

    The CLIO awards, now in their 55th year of celebrating some of the best work in advertising, design and communications has just announced their 2014 Grand CLIO Award winners.

    Among the winners is the viral video phenomenon #LikeAGirl for P&G brand Always, directed by Chelsea Pictures director Lauren Greenfield in collaboration with Leo Burnett Toronto. The work wins its Grand CLIO for Public Relations (Brand Development). #LikeAGirl took home an astounding additional 6 CLIO Awards; a gold for Engagement and one for Public Relations (Corporate Image), silvers in Direct (Film), Digital/Social (Social Media) and Branded Entertainment & Content, and a bronze in Direct (Digital/Social). 
     

    Chelsea partner and Executive Producer Lisa Mehling took a moment this morning to reflect on the success of the work, "We are so proud of Lauren, and to have collaborated on such a powerful message that has impacted so many people. It's worth noting that many of the people behind this campaign are women: Susan Credle, Judy John, Adine Becker, AJ Hassan at Leo Burnett, Lauren Greenfield, my partner Allison Amon and myself. Incredible." Chelsea is proud to collaborate on such impactful content, which represents an underlying sea change on the role and meaning of advertising. Our congratulations to everyone who worked on this powerful project, man or woman; it was an incredible team.
     

    Chelsea (www.chelsea.com) is a creatively-driven, independently-owned production and talent management company owned and managed by partners Allison Amon and Lisa Mehling with offices in Los Angeles and New York.

    Founded in 1987, and acquired by Allison and Lisa in 2001, they renewed Chelsea's commitment to creative excellence and the highest standards in international production.

    Their belief in cultivating and curating a roster of unique and diverse talent has led them to both critical and commercial successes. We have garnered the industry's top accolades from Lions to Pencils to Cubes, and the work of our directors has been showcased at Sundance, Venice, Cannes, Toronto and Berlin Film Festivals, among others.

    We are honored to collaborate perennially with the industry's best to produce work of the highest pedigree across broadcast, digital, film, TV, branded entertainment and print.

     

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    Contact:

    Lisa Mehling
    Chelsea Pictures
    Phone: (212) 431-3434
    Contact Lisa via email
     

    Contact:

    Allison Amon
    Chelsea Pictures
    Phone: (323) 935-8030
    Contact Allison via email
     

    SPW Category:Awards Show Announcements (News, Nominees, Winners)
    Tags:Advertising#LikeAGirlLauren GreenfieldClio AwardsChelsea Pictures



    Sound Lounge Welcomes Mixer and Sound Designer Nicole Pettigrew

    Tuesday, August 18, 2026
    Mixer and Sound Designer Nicole Pettigrew

    Sound Lounge has expanded its commercial roster with the addition of mixer and sound designer Nicole Pettigrew, who brings more than a decade of experience, a passion for sound design and a highly collaborative approach to her work. Pettigrew joins Sound Lounge following five years at PS260, where she established and led the company's in-house audio department as its sole audio engineer. Her work spans campaigns for brands including American Express, MLB, T-Mobile, New Balance, Titleist, David Yurman and DraftKings. She also mixed Gucci's 2024 AICP Best in Show-winning campaign. Prior to PS260, Pettigrew spent nine years at PLUSHnyc. A lifelong musician, Pettigrew brings a musical ear to her work and particularly gravitates toward projects that allow her to experiment with sound. Her approach pairs a traditional studio foundation rooted in listening, communication and client experience with an eagerness to explore new ideas and push the creative possibilities of a project. “The best sessions feel like a real collaboration,” says Pettigrew. “I want clients to feel like I’m part of their team, listening to their vision and then interpreting it, building on it and helping push the idea further. You’re handed all of these individual pieces, and I love the problem-solving that goes into figuring out how they fit together. There’s something really satisfying about getting to the end, stepping back and realizing you helped bring someone’s idea fully to life.” Pettigrew's arrival also reunites her with Sound Lounge... Read More

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