Top shelf cannabis brand Cherry has launched a business and marketing partnership with N.O.R.E., the legendary hip hop artist, film/TV actor and entertainment entrepreneur whose list of Billboard busting chart toppers include Banned From TV and Superthug, among many others. To celebrate the new relationship, Cherry has developed and will be releasing a new premium cannabis strain dubbed Superthug OG, which will be on retail shelves later this month. 

“N.O.R.E. is a hip hop hero, media mogul and cultural revolutionary,” said Anthony Scotti, co-founder & co-creator, Cherry. “No surprise he decided to jump into the cannabis market, the most revolutionary, rapidly growing industry on the planet. And no surprise he chose to work exclusively with Cherry for Superthug OG. We are not only leaders in this fast moving business, we also are the purest craft cannabis brand in the market. N.O.R.E. will be Cherry’s spokesman and brand ambassador, and he also will be involved in developing new products and releasing them into the marketplace. This is truly the beginning of a beautiful relationship.” 

“What Hennessey is to cognac, Cherry is to cannabis. It is the cherry on top of the cake!” said N.O.R.E. “Seriously, Cherry is dank - the smoothest, the sweetest, the freshest cannabis money can buy. This flower blows away all the competition. They don’t call it cherry for nothin’. My cannabis brand of choice. I am stoked to be working with the Cherry squad. I will be involved in all aspects of the business from Cherry media shout-outs to product development and of course quality control. I will be taste-tester in chief. The buck and the bud stops right here!”

N.O.R.E will be announcing and discussing his new partnership with Cherry on his popular podcast Drink Champs, which regularly features interviews with top sports figures, other hip hop legends and cultural icons including Nas, Fat Joe, Wu Tang Clan, Lil Wayne, Marlon Wayans, 50 Cent, Puff Daddy and many others. The Cherry announcement will take place during Drink Champ episodes leading up to and during Super Bowl LIV.

Cherry is a premium, hand-crafted cannabis brand born in Colorado, the cannabis capital of the world. We cultivate and produce the highest quality cannabis products available for recreation, wellness, beauty and pets. Our cultivation process is innovative, rigorous and constantly refined. Our premium grade flower hand-trimmed and never touched with chemical pesticides or additives. Our CO2-extracted vape oil is expertly crafted from cannabis that is grown strictly in-house. We provide a product that is clean, consistent and guaranteed free of any harmful chemical additives or cutting agents. As one of Colorado’s top five boutique growers, we stand apart for being unusually picky and uncompromising. That’s why we call ourselves “Cherry” as in Cherry picked. Cherry is a key supplier for Willie’s Reserve along with many high-end retail outlets throughout Colorado.

About N.O.R.E.
Formerly known as Noreaga, N.O.R.E. is an American hip hop and reggaeton recording artist from Queens, New York City. N.O.R.E. first rose to prominence as one half of the East Coast hip hop duo Capone-N-Noreaga (C-N-N), alongside fellow Queens-based rapper Capone. He would also have success as a solo artist with the singles “Superthug“, “Banned from T.V.“, “Nothin’“, “Oye Mi Canto” and “Mas Maiz“. N.O.R.E. has released music under various record labels, including Penalty, Roc-La-Familia, Def Jam, and Babygrande Records. In June 2011, it was announced Santiago partnered with fellow American rapper Busta Rhymes‘ Conglomerate label, where he released his 2013 album Student of the Game, issued under E1 Music. N.O.R.E. is also chief executive officer (CEO) of his own imprint, Militainment Business.