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    Home » The City That Never Sleeps, Never Gives In: NYC’s Covid Courage Springs To Action Delivering PPE To Frontlines

    The City That Never Sleeps, Never Gives In: NYC’s Covid Courage Springs To Action Delivering PPE To Frontlines

    By Lauri AloiWednesday, April 29, 2020Updated:Tuesday, May 14, 2024No Comments4330 Views
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    Covid Courage Dad and Daughter (Photo by Alexander Hankoff, Jennifer Czyborra)
    NEW YORK -- (SPW) --

    New York City doctor and advocate, Dr. Natasha Anushri Anandaraja, MD, MPH, along with fellow healthcare workers and NYC residents, have galvanized to form COVID-19 relief platform Covid Courage. A grassroots volunteer organization, Covid Courage is hard at work using alternative and innovative ways to put Personal Protective Equipment (PPE) such as N95 masks, surgical masks and face shields in the hands of NYC’s frontline healthcare workers fighting the pandemic, and making cloth masks readily available to all community members. Anandaraja was featured prominently in a recent interview on Samantha Bee “Full Frontal,” where she discusses how federal and local efforts have failed to adequately protect doctors, nurses and NYC residents with supplies of PPE, and the steps community members and people everywhere can take to help.

    “Over the last few weeks, we’ve been building the airplane as we’ve been flying it much like a lot of Covid-19 relief organizations have been doing,” said Anandaraja, a New York pediatrician with a background in global health and disaster relief. “We realized very quickly that our existing healthcare resources could not deal with a crisis of this magnitude. Covid Courage was set up so we could take action.” 

    Thus far, Covid Courage has sourced, purchased and distributed over 7000 N95s to 13 city hospitals and clinics; partnered with 3D printing groups to produce and distribute over 2300 face shields; and partnered with sewing groups across the city and community-based volunteers to distribute hundreds of cloth masks per week in subways and food pantries. 

    Covid Courage took flight after Anandaraja observed firsthand the stress and anxiety doctors and nurses on the frontlines were experiencing because of the lack of PPE brought on by supply and distribution issues, along with the mounting sense of urgency to protect healthcare workers. In early March, Anandaraja phoned her teacher and mentor, School of Humanity and Awareness Founder Apollonia, who inspired and guided her step by step to take action and mobilize Covid Courage. Anandaraja chose to be under the school’s 501c3 nonprofit umbrella and Apollonia mobilized her whole team to get the website up and running 24 hours later, and provided the resources, hope and encouragement needed to spark the movement of people helping people directly.  

    “This global pandemic is happening, but this lack of care should not be happening to human beings,” said SoHA Founder, Apollonia. “My response to Anu was to make it right. Get the materials – just do it. Don’t wait, just do it. You love these people, don’t leave them to die if we can help it.” 

    “With my background in global health and disaster relief, I’m used to thinking outside the box, having to move quickly to find resources then mobilizing to get them to the places where they’re needed,” Anandaraja said. “It’s usually a low-income country or a place where there’s been a disaster that’s knocked out roads and infrastructure and telecommunications, like an earthquake. It’s really shocked me to come across those circumstances today in New York City.  We were outraged that our leaders and institutions were not responding with the urgency needed. And so we gave ourselves permission to take this on, hoping that others would join us and stand up to protect our healthcare workers and do what was needed. Waiting was going to kill us, literally.” 

    As a direct response to the delays in local and national action, a small, nimble collective of volunteers got to work. Covid Courage has sourced supplies such as N95 masks through grassroots channels of community members with existing relationships to Chinese manufacturers and importers. It has enlisted 3D printing groups to produce face shields, and mobilized community members and SoHA Students in New York City to produce the cloth masks which are essential for stopping the spread of coronavirus among residents. (Details on making cloth masks and where to get them are available on the Covid Courage website.) Supplies are being distributed throughout the metro New York area by Covid Courage volunteers and relief groups such as F.E.E.L. (Film & Entertainment Emergency Logistics) which is using its fleet of film production transportation vehicles to help deliver PPE to hospitals. 

    Covid Courage is currently working with city agencies, healthcare worker organizations and community partners to plan a transition to re-useable protective equipment for a more sustainable approach to PPE for the upcoming months.

    Covid Courage is also supporting initiatives to encourage New York City leaders and residents to be proactive in creating broad access to rapid and efficient Covid-19 testing.  As with the PPE, Covid Courage is determined to find creative ways to source and distribute testing as needed, and hopes that New Yorkers will mobilize to get this done, to ensure that New York can re-open safely. 

    About COVID COURAGE
    COVID Courage was formed by concerned NYC residents and doctors working to find alternate and innovative ways to get the resources that NYC desperately needs – now. The Covid Courage website was created to provide a secure platform for the donation of funds and creation of community. 100% of donations received are being used for the direct purchase of materials and equipment for NYC health facilities and at –risk communities. Dr. Natasha Anushri Anandaraja is coordinating this effort as a physician who has firsthand knowledge of the urgent need for protective equipment.. She can be reached directly at dr.anandaraja@covidcourage.is. www.covidcourage.is 

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    Tags:NYCPPEShortagePPECovidCourageCOVID-19



    Sound Lounge Welcomes Mixer and Sound Designer Nicole Pettigrew

    Tuesday, August 18, 2026
    Mixer and Sound Designer Nicole Pettigrew

    Sound Lounge has expanded its commercial roster with the addition of mixer and sound designer Nicole Pettigrew, who brings more than a decade of experience, a passion for sound design and a highly collaborative approach to her work. Pettigrew joins Sound Lounge following five years at PS260, where she established and led the company's in-house audio department as its sole audio engineer. Her work spans campaigns for brands including American Express, MLB, T-Mobile, New Balance, Titleist, David Yurman and DraftKings. She also mixed Gucci's 2024 AICP Best in Show-winning campaign. Prior to PS260, Pettigrew spent nine years at PLUSHnyc. A lifelong musician, Pettigrew brings a musical ear to her work and particularly gravitates toward projects that allow her to experiment with sound. Her approach pairs a traditional studio foundation rooted in listening, communication and client experience with an eagerness to explore new ideas and push the creative possibilities of a project. “The best sessions feel like a real collaboration,” says Pettigrew. “I want clients to feel like I’m part of their team, listening to their vision and then interpreting it, building on it and helping push the idea further. You’re handed all of these individual pieces, and I love the problem-solving that goes into figuring out how they fit together. There’s something really satisfying about getting to the end, stepping back and realizing you helped bring someone’s idea fully to life.” Pettigrew's arrival also reunites her with Sound Lounge... Read More

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