Tabletop director Tyllie Barbosa has been helping brands tell beautiful stories since she began her career as a still life photographer in 2005. After fifteen years in the business working with top tier clients including McDonald’s, Google, Kerrygold, Quaker, Oscar Mayer, and Ziploc, video was a natural next step. “Directing, to me was the perfect continuation of my journey in image making,” says Barbosa. “I thought it was such a luxury to have so many frames to tell a story… I was used to just one! My work has always been about making an emotional connection through food, directing has pushed me to create in ways I hadn’t considered before. I love it!”
A mainstay in the Chicago commercial community, Tyllie has developed relationships with agencies including DDB, Leo Burnett, Mekanism, and TDA. Tyllie’s upbringing in Bahia, Brazil permeated her artistic sensibilities with a deep appreciation for food, music, family and sunshine. She radiates Brazilian warmth and hospitality, and it manifests in both her work style and aesthetic. Working from her 5,000 sf fully equipped daylight studio in Chicago’s McKinley Park neighborhood, Barbosa shares that her philosophy about work is pretty simple. “Establish a creative, efficient working atmosphere and collaborate with exceptional craftspeople. Talent paired with enjoyment creates truly beautiful photography. Cap Gun is in the business for the same reasons I am – to produce amazing work, collaborate with people we respect, and have a great time doing it! They are like the long lost family you wished you always had. Their director roster is crazy talented, and they take their relationships very seriously while still knowing how to make everyone feel supported and inspired. That’s a great environment for me!”
“We are blown away by the beauty of Tyllie’s work,” says Cap Gun Managing Director Matt Abramson. “It’s been inspiring watching her translate her style from photography to motion, and we couldn’t be more excited to be on this journey with her. She embodies all of the qualities we look for in an artist, strong creative vision, thoughtfulness and a genuine and friendly personality. We can’t wait to see what she does next.”
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Union’s Jono Griffith Brings Fans, Animal Kingdom, and a Giant Together For “Magic Sunday”
Never before have humans, animals, and other creatures so seamlessly integrated and so fondly interacted in the shared experience of Sunday football. YouTube TV's new spot, “Magic Sunday,” is exactly as advertised: a fantastic blend of humor, whimsy, and sports fandom. Originated at the YouTube Creative Studio, directed by Matthijs van Heijningen of MJZ, with VFX by The Mill, and edited by Union’s Jono Griffith, the project succeeds in part because of the team’s attention to detail (like the ram fluffing the couch cushions and the jaguar eyeing the cardinal), which playfully captures the excitement of NFL Sunday Ticket. “This one was a treat of a job,” says Griffith. “The editing involved making sure there was space and time for the animation to communicate at its best whilst deciding what would be most charming. Movie magic is a lot of fun, and it was a team effort with the guiding eye of my friend Matthijs and the experience of The Mill; the script from YouTube Creative Studio was smart and simple and had a big smile all over it, and although it was very ambitious, everyone involved aimed for the top shelf and we got it there…with the smile still intact.” The choice of “Sunday Morning” by the Velvet Underground adds a perfect touch to the light-hearted tone of the spot. Read More