Conductor Productions has debuted its Diet Season 2023 creative developed for Nutrisystem®, a division of Wellful, Inc. and a leading provider of health and wellness and weight management solutions, according to Co-Owner Noah Lydiard. The new creative can be viewed below and here. Conductor has been working with Nutrisystem since 2021.
Lydiard expands on the latest assignment, “After an extremely successful multi-channel campaign including creative, production and post for broadcast and digital, we are pleased to showcase Nutrisystem’s 2023 diet season offering.”
Nutrisystem is continuing to advertise their science-based program that includes high-protein Hearty Inspirations Meals, a comprehensive health and wellness approach including one-on-one nutrition coaching, a state-of-the-art mobile app (NuMi®), convenient home delivery and a variety of programs for various customer segments, such as men, partners and women age 55+.
“We see a huge opportunity to reach men with Nutrisystem’s new FUEL® Shake and its SmartAdapt technology, a proprietary science-based formula designed for achieving optimal weight loss and learning how to maintain a healthy lifestyle. We aim to increase awareness for men who want to take control of their health and are looking to achieve their weight loss goals. We believe our marketing will convey that Nutrisystem is extremely easy to use, effective and convenient,” Lydiard adds.
The work
Nutrisystem "The Mirror"
Nutrisystem "Guys, It’s Diet Season"
Nutrisystem "Multi-Testimonials”
Videos Source: Vimeo
Last year, we delivered 31+ broadcast spots and 24+ digital deliveries. Additionally, as the lead creative team, we continue to supply Nutrisystem’s other agencies with footage libraries to expand the work in multiple channels.”
Working with Nutrisystem’s Vice President of Creative, Jennifer Hartnett and her team, Conductor will be concepting and developing all of the 2023 diet season launch assets for their broadcast and digital/social rollout starting in December and continuing throughout 2023.
Conductor Team
Creative, Direction, Post and VFX – Conductor, ECD/CEO/Director – Noah Lydiard, Strategy Lead – Liz Vanzura, Executive Producer – Margie Sullivan, Creative Director/Lead Copy – Scott MacKinnon, Copywriter/Social Director – Steven Collins, Designer – Melissa Bruno, Director – Vladimir Minuity, DP – Nathan Swingle, Social DP – Jackson Callahan, Producer Social – Jess Biancardi, Mary Bosley – Line Producer
About NUTRISYSTEM
Nutrisystem® is a division of Wellful, Inc., a premier omni-channel health and wellness platform. For more than 50 years, Nutrisystem has helped millions of people lose weight with clinically proven weight loss science built by dietitians using the latest nutritional and behavioral research. For more information, go to nutrisystem.com.
About CONDUCTOR
Conductor is a full-service creative, production, post-production and VFX content studio with expertise in performance-driven and brand-driven campaigns, and production services for broadcast, OTT, streaming radio and digital channels and photography for more Information: https://helloconductorproductions.com
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