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    Home » Continuing Their Tradition of Growing Exceptional Editorial Talent, Whitehouse Post Proudly Promotes Luke Sloma To Editor

    Continuing Their Tradition of Growing Exceptional Editorial Talent, Whitehouse Post Proudly Promotes Luke Sloma To Editor

    By whitehouseTuesday, October 27, 2020Updated:Tuesday, May 14, 2024No Comments2650 Views
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    CHICAGO -- (SPW) --

    A 2010 graduate of Bowling Green State University in Ohio, Luke Sloma boarded a Megabus bound for Chicago and hasn’t looked back.  Over the past decade, Sloma cut his teeth at various Chicago post houses working his way from intern to vault and spent 2 years in a Flame suite before moving into offline. In 2015, Sloma joined Whitehouse as an Assistant Editor. “The community culture, talented roster, and many accolades drew me to Whitehouse,” says Sloma. “Also, my lovely future wife, Lauren, joined them a year before I did so I already had a sense of the company and knew it would be a perfect fit for editorial growth."

    A resourceful editor, Sloma is skillful at piecing together sweeping visual stories, but always bringing them back to the human moments that resonate with us all.  A career highlight came in 2019 when he teamed with DDB Chicago to edit a piece unveiling the new Jeep Gladiator which aired during NFL’s 2019 opening night.  Sloma built on that success when he and editor Josh Bodnar were tapped to help reimagine the “It’s Miller Time” campaigns, which led to creating and animating a One Show award-winning case study for Miller Lite's "Cantroller," also with DDB Chicago. More recently, Sloma collaborated with Miller for their Covid-19 response ad “Virtual Tip Jar” which raised money for bartenders during the pandemic.  Quietly funny, Sloma is also no stranger to comedy, weaving humorous stories for brands including Orbit, State Farm, and Behr.  

    A hardworking and humble Midwesterner, Sloma hopes to always feel challenged and elevate expectation in every opportunity.  “I hope to never sit still and continue to challenge myself in this field that is ever-evolving. There are so many accessible, creative outlets through which people communicate, where we have less and less time to make an impression. So, as human beings (and as editors), when we're given the incredible opportunity to communicate a message, we must do so effectively, with emotion, and with humility. As fast as things move, the end goal of staying connected doesn't change.”

    “Luke has really come into his own as an editor,” says Partner/ Editor Matthew Wood. “He’s always had the talent and drive, but over the past few years we’ve watched him mature into the sought-after editor that he is today.  We are so excited and know the best is yet to come.”

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    Kristin Angeletti
    Executive Producer
    Whitehouse Post
    (312) 822-0888
    Contact via email
    SPW Category:People on the Move
    Tags:editorWhitehouse Postcreative editorialluke slomapost production



    Boris FX Mocha Pro Adds Powerful New AI Roto, Matte, and 3D Solve Refinement Tools

    Thursday, December 11, 2025
    Boris FX Mocha Pro 2026

    Mocha Pro, the Emmy® and Academy Award®-winning planar tracking and masking plugin from Boris FX, announces its 2026 release. The latest update helps VFX artists quickly refine tracking and rotoscoping results with a new AI-assisted matte refine tool for 2D tracking, a 3D tracking refine solve tool, and a rebuilt Curve Editor to easily visualize and adjust problem areas. It also supports VFX Reference Platform 2025 standards to meet the demands of professional VFX pipelines. “Mocha Pro users told us they loved its new AI-powered masking and camera solver, but wanted to use them on more demanding shots. For our 2026 release, we have created a suite of refinement tools to help artists handle tricky tasks like hair roto or tracking through heavy motion blur,” says John-Paul Smith, CEO, Imagineer Systems. “As always, we added many quality-of-life improvements, including the new Curve Editor, which, for the first time, allows artists to visualise the effect of AdjustTrack interactively.” “We always look to make laborious tasks a bit easier in Mocha Pro, especially when refining problem areas. This release is focused on making those refinements a breeze,” adds Martin Brennand, Mocha Pro product manager. “Refine your mattes with Matte Refine ML, clean up your 3D solves with the Refine Solve tools, and refine all your data with the Curve Editor.” New AI Masking A new Matte Refine ML workflow further cements Mocha Pro’s dynamic AI masking toolset, which also includes Object Brush ML, Matte Assist ML, and Face ML. Matte Refine ML automatically refines matte edges to mask out traditionally time-consuming details, such as fine hair, soft blurs,... Read More

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