Two Superlounge directors – Jordan Brady and Daniel Sheppard – were honored at this year’s Adcraft Club of Detroit “D Show”, held November 30. Each received accolades in the Digital Media – Online Films and Video Series category: Brady directed the video series “Street Smarts with Jim Gaffigan” (for Fiat Chrysler Automobile, via SapientNitro), while Sheppard helmed “Precisely to the Point” (also a video series, for GMC, via DigitasLBi).
“Street Smarts with Jim Gaffigan” was comprised of “Hands-Free Door”, “Easy Tilt Seating” and “Panoramic Sunroof.” Directed by Brady, the spots feature actor/comedian Gaffigan extolling the intuitive virtues of the Chrysler Pacifica. “The series really drew on two of Jordan’s strongest suits,” observed Vicki Ordeshook, Executive Producer, National Sales + Marketing for Superlounge. “Jordan brings an impeccable sense of comedy and pacing, along with the accomplished hand of someone who’s spent years directing advertising for the automotive world.”
Comedy and cars also came into play for the Sheppard-directed GMC Video Series, which included “Cats,” “Guitar”, “Babies” and “Martial Arts.” Getting “Precisely to the Point,” the campaign has a spokesman exploring the idea of contextual search. “The campaign strikes a balance between the sleek precision-based advertising and making the cars look great, like a magazine print shoot, and giving the humor room to breathe,” said superlounge Partner/Executive Producer Dave Farrell. “The spokesman talking to a baby through the window is a quirky touch and totally indicative of Daniel’s sense of humor." The campaign was honored at this year's D Show.
Brady’s current work includes the widely-seen hip Santa holiday spot “Jolly Phat Man” for Fiat via Doner, while Sheppard recently wrapped projects for Advil and Classico via TAXI.
About Superlounge
Superlounge is a boutique production company where indie filmmaker gumption meets studio-level polish. This close knit and impassioned group of directors and producers live and breathe filmmaking. Led by perpetual comedian and director extraordinaire Jordan Brady and EP Dave Farrell, the team is generally too busy plying their trade on set to take themselves too seriously. With backgrounds spanning feature film, screenwriting, and agency production, Superlounge’s talented creators jump in as an extension of agencies and brands to elevate creative concepts for video content. Across all platforms, no opportunity to make a project better escapes the laser-like focus of the Superlounge team.
Since 2010, a growing lineup of repeat clients have tapped Superlounge to create winning, shareable campaigns, garnering Cannes Lions, AICP, CLIO, The One Show, D Show and ADDYS, among other honors.
